Introduction and Ending Changes; Package Changes Clause Samples

Introduction and Ending Changes; Package Changes. The introduction and/or ending of a commercial made for a designated advertiser may be changed, without changing the body (either the on-camera or the off-camera portion) as long as the products advertised are of the same type and class and are advertised under the same brand name. Without in any way changing the meaning of this subsection C, the following interpretations are agreed upon for illustrative purposes only: 1. 7KH WHUP ³HQGLQJ´ PHDQV ³WDJ´ DV WKDW WHUP LV FXstomarily used in the Industry, i.e., a short appendage WR WKH ERG\ ▇▇ ▇ ▇▇▇▇▇▇▇▇▇▇. ▇▇▇ ▇▇▇▇ ³LQWURGXFWLRQ´ VKDOO PHDQ WKH HTXLYDOHQW RI D ³WDJ´ LQ WKH RSHQLQJ of a commercial. 2. 8QGHU ³VDPH W\SH DQG FODVV´ RI SURGXFWV, WRRWKSDVWH DQG toothpowder would be considered as belonging to the same type and class; toothpaste and hair tonic would not. Canned corn and canned peas would be considered as belonging to the same type and class; canned peas and canned chicken would not. 3. 8QGHU ³VDPH EUDQG QDPH,´ GLIIHUHQW SDFNDJLQJ RI WKH VDPH SURGXFW ZRXOG EH FRQVLGHUHG DV SURSHU. 4. Notwithstanding any other provision of this Section 26, changes may be made in the introduction, body or ending of a commercial made for a designated advertiser only to reflect a different package of the same product sold under the same brand name, but different versions so created may not be used in the same market area. Separate session fees shall be payable to on- and off-camera principal performers employed to render services in making such package changes; but for the purpose of use fees such commercial, including the package change, shall be considered as one commercial. It is the intention of this paragraph to permit changes to reflect the change in packaging only and not to permit any other change in the commercial message.