Common use of Joint Marketing Team Clause in Contracts

Joint Marketing Team. Within thirty (30) days following the Effective Date, the Coordinators shall establish a "Joint Marketing Team" consisting of representatives of Connetics and representatives of MGI appointed by the respective Chief Executive Officers of each party. The Joint Marketing Team will be directed by Connetics' Coordinator and will meet from time to time, at mutually agreeable times and locations but in any event at least two (2) times in each calendar year, to discuss and coordinate the joint promotion and detailing of the Product in the Territory and the strategies and programs that should be developed to maximize sales of the Product. By way of example, the Joint Marketing Team shall develop and implement the Promotion Plan, and guide all continuing joint promotion and detailing efforts with respect to the Product in the Territory. Connetics will have the final responsibility, with the cooperation and assistance of MGI, for developing promotion and detailing strategies with respect to the Product, and for developing promotional and detailing materials. Each party shall bear its own costs associated with its participation in the Joint Marketing Team.