Common use of License of Additional Trademarks Clause in Contracts

License of Additional Trademarks. Licensor hereby agrees to include as Licensor Trademarks licensed hereunder with respect to the applicable Company Service (i) any trademarks or permutations, secondary, combination or derivative marks owned by Licensor and its Affiliates and used in connection with the broadcast, transmission, advertising or promotion of the Licensed Programming in the United States and worldwide outside the Territory provided that the same are, in Licensor's reasonable determination, at such time applicable to the Company Service, as the case may be, and are available for use by the Company pursuant hereto and are available for registration by Licensor in the Territory, and (ii) any other mark to which Licensor consents to include pursuant hereto (all of xxxh marks the "Licensor Additional Marks"). The Company may not attempt to register or otherwise gain any other rights than as set forth herein in and to Licensor Additional Marks. If, in Licensor's reasonable discretion, based on the Company's use in the Territory of such Licensor Additional Marks, Licensor elects to register any such Licensor Additional Marks in the Territory, the Company shall reimburse Licensor for the costs of such registration and the maintenance thereof during the Term, if the Company elects to continue such use. The Company will at Licensor's written request, and at Licensor's cost, register and maintain any Branded Company Originated Mark that Licensor approves pursuant hereto, if the Company elects xx continue such use.

License of Additional Trademarks. Licensor hereby agrees to include as Licensor Trademarks licensed hereunder with respect to the applicable Company Service (i) any trademarks or permutations, secondary, combination or derivative marks owned by Licensor and its Affiliates and used in connection with the broadcast, transmission, advertising or promotion of the Licensed Programming in the United States and worldwide outside the Territory provided that the same are, in Licensor's reasonable determination, at such time applicable to the Company Service, as the case may be, and are available for use by the Company pursuant hereto and are available for registration by Licensor in the Territory, and (ii) any other mark xxxx to which Licensor consents to include pursuant hereto (all of xxxh such marks the "Licensor Additional MarksLICENSOR ADDITIONAL MARKS"). The Company may not attempt to register or otherwise gain any other rights than as set forth herein in and to Licensor Additional Marks. If, in Licensor's reasonable discretion, based on the Company's use in the Territory of such Licensor Additional Marks, Licensor elects to register any such Licensor Additional Marks in the Territory, the Company shall reimburse Licensor for the costs of such registration and the maintenance thereof during the Term, if the Company elects to continue such use. The Company will at Licensor's written request, and at Licensor's cost, register and maintain any Branded Company Originated Mark Xxxx that Licensor approves pursuant hereto, if the Company elects xx to continue such use.

License of Additional Trademarks. Licensor hereby agrees to include as Licensor Trademarks licensed hereunder with respect to the applicable Company Service and the Playboy Lifestyle Business (i) any trademarks or permutations, secondary, combination or derivative marks owned by Licensor and its Affiliates and used in connection with the broadcast, transmission, advertising or promotion of the Licensed Programming in the United States and worldwide outside the Territory provided that the same are, in Licensor's ’s reasonable determination, at such time applicable to the Company Service, as the case may be, and are available for use by the Company pursuant hereto and are available for registration by Licensor in the Territory, and (ii) any other mark mxxx to which Licensor consents to include pursuant hereto (all of xxxh such marks the "“Licensor Additional Marks"”). The Company may not attempt to register or otherwise gain any other rights than as set forth herein in and to Licensor Additional Marks. If, in Licensor's ’s reasonable discretion, based on the Company's ’s use in the Territory of such Licensor Additional Marks, Licensor elects to register any such Licensor Additional Marks in the Territory, the Company shall reimburse Licensor for the costs of such registration and the maintenance thereof during the Term, if the Company elects to continue such use. The Company will at Licensor's ’s written request, and at Licensor's ’s cost, register and maintain any Branded Company Originated Mark Mxxx that Licensor approves pursuant hereto, if the Company elects xx to continue such use.

License of Additional Trademarks. Licensor hereby agrees to include as Licensor Trademarks licensed hereunder with respect to the applicable Company Service and the Playboy Lifestyle Business (i) any trademarks or permutations, secondary, combination or derivative marks owned by Licensor and its Affiliates and used in connection with the broadcast, transmission, advertising or promotion of the Licensed Programming in the United States and worldwide outside the Territory provided that the same are, in Licensor's reasonable determination, at such time applicable to the Company Service, as the case may be, and are available for use by the Company pursuant hereto and are available for registration by Licensor in the Territory, and (ii) any other mark to which Licensor consents to include pursuant hereto (all of xxxh xx such marks the "Licensor Additional Marks"). The Company may not attempt to register or otherwise gain any other rights than as set forth herein in and to Licensor Additional Marks. If, in Licensor's reasonable discretion, based on the Company's use in the Territory of such Licensor Additional Marks, Licensor elects to register any such Licensor Additional Marks in the Territory, the Company shall reimburse Licensor for the costs of such registration and the maintenance thereof during the Term, if the Company elects to continue such use. The Company will at Licensor's written request, and at Licensor's cost, register and maintain any Branded Company Originated Mark that Licensor approves pursuant hereto, if the Company elects xx continue xontinue such use.