Common use of License of Trade Names Clause in Contracts

License of Trade Names. (a) Each party (a "Grantor") hereby grants to the other party a non-exclusive right and license to use the respective trademark and/or service xxxx of: "VONS"; and "MGI" (the "Marks") upon and in connection with any promotional activities within the Store(s), as further described in this Agreement; provided, however, that each Grantor retains the right of prior, written approval of any marketing or promotional advertising by the other party which includes the logos, trademarks, trade names and copyrights of the Grantor. Each license granted in this section shall apply only to the Program, and the recipient shall make no other use thereof except as expressly permitted in this Agreement. (b) Except as specifically provided in this section, each party retains all legal and equitable rights in and to its respective Marks and any related trademarks, service marks, initials, logos and insignia, and no use thereof shall be made by any other party without the express, prior and written consent of the party holding said rights. (c) Each party acknowledges and agrees that the other's trademarks, tradenames, service marks and business systems are solely the property of such party and that this Agreement does not in any way grant to either party the right to use the other's trademarks, tradenames, service marks, copyrights or business systems except as expressly provided herein. No party shall assert any right or title to or interest in the trademarks, service marks, initials, logos, insignia, trade dress, slogans, designs or advertising themes of any other party (except for the rights expressly granted under this. Agreement), and all use thereof shall inure to the benefit of the respective owner thereof. (d) Immediately upon expiration, termination or cancellation of this Agreement for whatever reason, each party shall cease using the Marks, or such other trademark, slogan, trade name, symbol, emblem, insignia, design, trade dress or advertising theme of the other parties.

License of Trade Names. (a) Each party (a "Grantor") hereby grants to the other party a non-exclusive right and license to use the respective trademark and/or service xxxx of: "VONSSAFEWAY"; and "MGI" (the "Marks") upon and in connection with any promotional activities within the Store(s)Store, as further described in this Agreement; provided, however, that each Grantor retains the right of prior, written approval of any marketing or promotional advertising by the other party which includes the logos, trademarks, trade names and copyrights of the Grantor. Each license granted in this section shall apply only to the Program, and the recipient shall make no other use thereof except as expressly permitted in this Agreement. (b) Except as specifically provided in this section, each party retains all legal and equitable rights in and to its respective Marks and any related trademarks, service marks, initials, logos and insignia, and no use thereof shall be made by any other party without the express, prior and written consent of the party holding said rights. (c) Each party acknowledges and agrees that the other's trademarks, tradenames, service marks and business systems are solely the property of such party and that this Agreement does not in any way grant to either party the right to use the other's trademarks, tradenames, service marks, copyrights or business systems except as expressly provided herein. No party shall assert any right or title to or interest in the trademarks, service marks, initials, logos, insignia, trade dress, slogans, designs or advertising themes of any other party (except for the rights expressly granted under this. Agreement), and all use thereof shall inure to the benefit of the respective owner thereof. (d) Immediately upon expiration, termination or cancellation of this Agreement for whatever reason, each party shall cease using the Marks, or such other trademark, slogan, trade name, symbol, emblem, insignia, design, trade dress or advertising theme of the other parties.