Common use of Licensee's Best Efforts Clause in Contracts

Licensee's Best Efforts. Licensee represents and warrants using its best efforts to proceed diligently with its development, improvement, enhancement, manufacture and sale of the Licensed Products and System throughout the Field of License in accordance with the terms of this Agreement. Licensee shall at its cost and expense use its best efforts and all due diligence to energetically and aggressively develop the market for the Licensed Products in the Field of License, to promote the sale, sublicense, and use of the Licensed Products and to enhance the reputation and goodwill associated with the Licensed Products. In connection with its obligations under this Article 7.2.1, Licensee shall maintain facilities of a nature and style suitable in the Field of License to facilitate the marketing, distribution, sale, and sublicensing of the Licensed Products; shall provide aggressive, dedicated, continuous representation throughout the field of License by means of sales and support staff sufficient in number, qualifications, and training to aggressively and effectively promote, market, and service the Licensed Products.

Licensee's Best Efforts. Licensee represents and warrants using to use its best efforts to proceed diligently with its development, improvement, enhancement, manufacture and sale of the Licensed Products and System throughout the Field of License in accordance with the terms of this Agreement. Licensee shall at its cost and expense use its best efforts and all due diligence to energetically and aggressively develop the market for the Licensed Products in the Field of License, to promote the sale, sublicense, and use of the Licensed Products and to enhance the reputation and goodwill associated with the Licensed Products. In connection with its obligations under this Article 7.2.1, Licensee shall maintain facilities of a nature and style suitable in the Field of License to facilitate the marketing, distribution, sale, and sublicensing of the Licensed Products; shall provide aggressive, dedicated, continuous representation throughout the field Field of License by means of sales and support staff sufficient in number, qualifications, and training to aggressively and effectively promote, market, and service the Licensed Products.