Licensee’s right to use and sublicense the use of the Brand. System IP shall end and Licensee shall (and shall cause the Sublicensees as to which Licensor does not exercise its subrogation rights to) immediately cease all use of the Brand System IP, including the Brand Trademarks.
Appears in 4 contracts
Samples: Master License Agreement (Yum Brands Inc), Master License Agreement (Yum China Holdings, Inc.), Master License Agreement (Yum China Holdings, Inc.)