LICENSOR ADVERTISING AND PROMOTION Clause Samples

The "Licensor Advertising and Promotion" clause defines the rights and obligations of the licensor regarding the marketing and publicizing of the licensed product or intellectual property. Typically, this clause outlines whether the licensor can use the licensee’s name, trademarks, or other identifying information in promotional materials, and may set boundaries on the type and scope of advertising permitted. For example, it might specify that the licensor can reference the licensing arrangement in press releases or on their website, subject to the licensee’s approval. The core function of this clause is to clarify how the licensor may promote the relationship or the licensed product, thereby preventing misunderstandings and protecting the reputations and interests of both parties.