Macroeconomic factors Sample Clauses
A macroeconomic factors clause defines how significant changes in the broader economic environment may impact the obligations or terms of an agreement. This clause typically outlines specific economic indicators or events—such as inflation spikes, recessions, or currency fluctuations—that, if triggered, may allow parties to renegotiate terms, delay performance, or even terminate the contract. Its core function is to allocate risk and provide flexibility in the face of unpredictable economic shifts, ensuring that neither party is unfairly disadvantaged by circumstances beyond their control.
Macroeconomic factors o Consumer purchasing power; o Per capita income growth rate; o Change in the cost of the consumer basket and consumer prices for a particular target group.
Macroeconomic factors purchasing capacity of population; · aggregate income growth factor per capita of population; · change of consumer goods basket value and consumer prices by target group.
a) expert estimates of the maturity of markets in separate sectors of economy and production (monopoly, polypoly sectors, etc.) and the need of marketing or promotional support of sales,
b) expert estimates of costs (budgets) of advertisers for marketing services and advertising placement in various mass media, including TV, in past, current and future periods,
c) number of market players (market sectors) and their media activity.