Common use of Marketing in the Media Clause in Contracts

Marketing in the Media. The Parties agree to implement the following initiatives: (i) Via Varejo and CBD must reserve at least five percent (5%) of the space of announcements in print media of the respective Brands for content specified and defined by Nova OpCo for the E-Commerce of the same Brand. (ii) Via Varejo and CBD must include as a destination link of all online announcements of their Bands, the URL of E-Commerce of the same Brand. (iii) Via Varejo and CBD must include in all television announcements of their Brands, whether in open channel or cable, for at least five (5) seconds, the URL and telesales contact of the E-Commerce of the same Brand. The screen space destined to references to the E-Commerce can not be smaller than the size of the character generator. Additionally, all such television ads should end with the spoken or written message “Go to xxx.xxxxx.xxx.xx” or “ join us at xx.xxx/xxxxx” or “download the app of the brand”. (iv) Via Varejo and CBD must include, in all radio announcements of their respective Brands, the following spoken message at the end of the add: “go to xxx.xxxxx.xxx.xx”. (v) Except otherwise limited by law, Via Varejo and CBD must include in all outdoor announcements (including billboards, private truck sides, door shops) of the respective Brands the URL and telesales contact of the E-Commerce of the same Brand.

Marketing in the Media. The Parties agree to implement the following initiatives: (i) Via Varejo and CBD must reserve at least five percent (5%) of the space of announcements in print media of the respective Brands for content specified and defined by [Nova OpCo OpCo] for the E-Commerce of the same Brand. (ii) Via Varejo and CBD must include as a destination link of all online announcements of their Bands, the URL of E-Commerce of the same Brand. (iii) Via Varejo and CBD must include in all television announcements of their Brands, whether in open channel or cable, for at least five (5) seconds, the URL and telesales contact of the E-Commerce of the same Brand. The screen space destined to references to the E-Commerce can not be smaller than the size of the character generator. Additionally, all such television ads should end with the spoken or written message “Go to xxx.xxxxx.xxx.xx” or “ join us at xx.xxx/xxxxx” or “download the app of the brand”. (iv) Via Varejo and CBD must include, in all radio announcements of their respective Brands, the following spoken message at the end of the add: “go to xxx.xxxxx.xxx.xx”. (v) Except otherwise limited by law, Via Varejo and CBD must include in all outdoor announcements (including billboards, private truck sides, door shops) of the respective Brands the URL and telesales contact of the E-Commerce of the same Brand.