Common use of Marketing Information Clause in Contracts

Marketing Information. 8.1 Aligned to the Purpose and Objectives the Parties will comply with the following clauses of this section 8 and will seek to pool collective resources to present and promote the overall bus offer PROVIDED THAT all Operators are free to market and promote their own offer SUBJECT TO the wider bus offer not being undermined. 8.2 The Parties agree to implement the Customer Service Plan set out in Schedule WP4; 8.3 The Parties agree to implement the Information Products Strategy set out in Schedule WP4. 8.4 The Parties agree to implement the Strategic Marketing Plan set out in Schedule WP4.

Marketing Information. 8.1 Aligned to the Purpose and Objectives the Parties will comply with the following clauses of this section 8 and will seek to pool collective resources to present and promote the overall bus offer PROVIDED THAT all Operators are free to market and promote their own offer SUBJECT TO the wider bus offer not being undermined. 8.2 The Parties agree to implement the Customer Service Plan and Customer Charter set out in Schedule WP4WP4.3 and WP4.4; 8.3 The Parties agree to implement the Information Products Strategy set out in Schedule WP4. 8.4 The Parties agree to implement the Strategic Marketing and Communications Plan set out in Schedule WP4WP4.1.