Common use of MARKETING PLAN AND BUDGET Clause in Contracts

MARKETING PLAN AND BUDGET. The co-promotion of each Collaboration Product will be governed by a marketing plan and budget (the "Marketing Plan and Budget"). The Executive Committee will be responsible for approving the Marketing Plan and Budget developed by the Marketing Committee. The Marketing Plan and Budget will describe fully, to the extent practicable, the proposed plan for commercialization of the Collaboration Product in each Co-Promotion Country, including overall marketing strategy, anticipated marketing, sales and promotion efforts by each Party, market and sales forecasts, pricing analysis and estimated launch date, as well as advertising and other promotional materials to be used in the co-promotion. The Marketing Plan and Budget will be prepared taking into consideration factors such as market conditions, regulatory factors and competition, and the budget will include all projected co-promotion expenses for the Collaboration Product.

MARKETING PLAN AND BUDGET. The co-promotion of each Collaboration ------------------------- Product will be governed by a marketing plan and budget (the "Marketing Plan and Budget"). The Executive Committee will be responsible for approving the Marketing Plan and Budget developed by the Marketing Committee. The Marketing Plan and Budget will describe fully, to the extent practicable, the proposed plan for commercialization of the Collaboration Product in each Co-Promotion Country, including overall marketing strategy, anticipated marketing, sales and promotion efforts by each Party, market and sales forecasts, pricing analysis and estimated launch date, as well as advertising and other promotional materials to be used in the co-promotion. The Marketing Plan and Budget will be prepared taking into consideration factors such as market conditions, regulatory factors and competition, and the budget will include all projected co-promotion expenses for the Collaboration Product.

MARKETING PLAN AND BUDGET. The co-promotion of each Collaboration Other Product will be governed by a marketing plan and budget (the "Marketing Plan and Budget"). The Executive Marketing Committee will be responsible for approving the Marketing Plan and Budget developed by the Marketing Committee. The Marketing Plan and Budget will describe fully, to the extent practicable, the proposed plan for commercialization of the Collaboration Other Product in each Coco-Promotion Countrypromotion country, including overall marketing strategy, anticipated marketing, sales and promotion efforts by each Party,, market and sales forecasts, pricing analysis and estimated launch date, as well as advertising and other promotional materials to be used in the co-promotion. The Marketing Plan and Budget will be prepared taking into consideration factors such as market conditions, regulatory factors and competition, and the budget will include all projected co-promotion expenses for the Collaboration Other Product.