Common use of Marketing Plans Clause in Contracts

Marketing Plans. The parties shall create and share high-level marketing strategies and plans on an annual basis and at such other intervals as may be reasonably requested by Covered California. Contractor shall submit to Covered California an annual marketing plan at least thirty (30) Days prior to January 1st of each year for the upcoming Calendar Year that highlights marketing approach for acquisition and renewal. This summary should outline activities to support Agents as well as a marketing campaign targeted at small businesses. Contractor shall provide marketing approaches, communication strategies, channel distribution strategies, and samples of any planned marketing materials and related collateral. The Contractor shall include this information for both on and off-exchange small group market efforts. Covered California shall treat these materials as confidential consistent with Section 1.4.1.