OTHER MARKETING PROGRAMS Clause Samples
The "Other Marketing Programs" clause defines the terms under which additional marketing initiatives, outside of those specifically detailed elsewhere in the agreement, may be undertaken by the parties. It typically outlines the process for proposing, approving, and implementing such programs, and may specify requirements for mutual consent, cost-sharing, or performance metrics. This clause ensures that both parties have a clear framework for collaborating on new marketing efforts, thereby preventing misunderstandings and facilitating coordinated promotional activities.
OTHER MARKETING PROGRAMS. 13.1 The Frequent Flyer Participating Carrier Agreements shall govern the participation of each Party in the other Party’s frequent flyer program.
OTHER MARKETING PROGRAMS. 12.1 The Frequent Flyer Participating Carrier Agreements shall govern the participation of each Party in the other Party’s frequent flyer program.
12.2 The Operating Carrier will provide the Marketing Carrier’s First and Business Class Codeshared Passengers with access to the Operating Carrier’s airport lounge on the day of their departure, pursuant to and in accordance with the provisions of the lounge access agreement to be negotiated by the Parties in good faith. In the case of First and Business Class Codeshared Passengers traveling under El Al’s Code, access will be provided to Admirals Club locations (and other premium class lounges that American may currently have or hereafter develop) on the day of their departure. Similarly, First and Business Class Codeshared Passengers traveling under American’s Code will have access to the ▇▇▇▇ ▇▇▇▇▇ lounges (and other premium class lounges that El Al may currently have or hereafter develop) on the day of their departure. Each Party will be required to pay the other a per capita fee for such lounge access or as otherwise agreed in the lounge access agreement or in accordance with the provisions thereof. .