Common use of Preservation of Trademarks Clause in Contracts

Preservation of Trademarks. DISTRIBUTOR agrees to take any action, at SUPPLIER’s expense, which SUPPLIER reasonably deems necessary to establish and preserve SUPPLIER’s exclusive rights in and to the relevant Trademarks, including but not limited to cooperating in the registration of the Trademarks on the trademark registry or other appropriate registration procedure within the Territory. DISTRIBUTOR shall not adopt, use, or register any acronym, trademark, trade names, service xxxx or other marketing name that is confusingly similar to the SUPPLIER’s Trademarks or the SUPPLIER name.

Preservation of Trademarks. DISTRIBUTOR agrees to take any action, at SUPPLIER’s 's expense, which SUPPLIER reasonably deems necessary to establish and preserve SUPPLIER’s 's exclusive rights in and to the relevant Trademarks, including but not limited to cooperating in the registration of the Trademarks on the trademark registry or other appropriate registration procedure within the Territory. DISTRIBUTOR shall not adopt, use, or register any acronym, trademark, trade names, service xxxx mark or other marketing name that is confusingly similar to the SUPPLIER’s Trademarks or the SUPPLIER name.