Press Release and Communications. All parties shall be included when communicating with the press, television, radio or any other form of media regarding its duties or performance under this MOU. Participation of each party in press/media presentations will be determined by each party’s public relations policies. Unless otherwise directed by the other parties, in all communications, each party shall make specific reference to all other parties. The parties agree to utilize the AJCC logo developed by the State of California and the Local Board on buildings identified for AJCC usage. This also includes letterhead, envelopes, business cards, any written correspondence and fax transmittals originating at the AJCC. All marketing of the AJCC shall reinforce to the community that agencies that many levels are working together to provide comprehensive, effective services. Whenever possible, partners shall be listed in order to reassure each partner’s customers that they are being brought into a larger set of services. When appropriate, marketing shall address the identity of all partners and/or the partnership and not single out any one as a competitor for public attention whenever possible. This does not, however, prohibit agency specific marketing. The goal of AJCC marketing shall be to support seamless service delivery, with full recognition of partner agencies. At a minimum, marketing and signage shall address the marketing goals of the AJCC. When it is not practical or possible to accommodate all Partners’ names and logos in marketing tools, use of a partnership statement, such as “The Mendocino AJCC is operated by a partnership of local and state agencies,” shall be included. The AJCC shall have an exterior sign that is distinctive to the partnership as a whole, but also identifies each respective partner. All marketing and signage shall comply with State and Federal directives concerning AJCC branding.
Appears in 2 contracts
Samples: Memorandum of Understanding, Memorandum of Understanding
Press Release and Communications. All parties shall be included when communicating with the press, television, radio or any other form of media regarding its duties or performance under this MOU. Participation of each party in press/media presentations will be determined by each party’s public relations policies. Unless otherwise directed by the other parties, in all communications, each party shall make specific reference to all other parties. The parties agree to utilize the AJCC logo developed by the State of California and the Local Board on buildings identified for AJCC usage. This also includes letterhead, envelopes, business cards, any written correspondence and fax transmittals originating at the AJCCtransmittals. All marketing of the AJCC shall reinforce to the community that agencies that many levels are working together to provide comprehensive, effective services. Whenever possible, partners shall be listed in order to reassure each partner’s customers that they are being brought into a larger set of services. When appropriate, marketing shall address the identity of all partners and/or the partnership and not single out any one as a competitor for public attention whenever possible. This does not, however, prohibit agency specific marketing. The goal of AJCC marketing shall be to support seamless service delivery, with full recognition of partner agencies. At a minimum, marketing and signage shall address the marketing goals of the AJCC. When it is not practical or possible to accommodate all Partners’ names and logos in marketing tools, use of a partnership statement, such as “The Mendocino Lake AJCC is operated by a partnership of local and state agencies,” shall be included. The AJCC shall have an exterior sign that is distinctive to the partnership as a whole, but also identifies each respective partner. All marketing and signage shall comply with State and Federal directives concerning AJCC branding.
Appears in 2 contracts
Samples: Memorandum of Understanding, Memorandum of Understanding