Common use of Promotion Related Activities Clause in Contracts

Promotion Related Activities. As part of the efforts under this Agreement, each Party, in accordance with the Commercialization Plan, may have its Sales Force conduct Promotion Related Activities with the health care professionals to whom it is required to detail Product, but only to the extent such Promotion Related Activities are conducted in accordance with the Lilly Good Promotional Practice Guidelines or the Amylin equivalent and the American Medical Association's and PhRMA's related guidelines. Except pursuant to procedures approved by the JCC, neither Party has authority independent of the other Party, (i) to conduct any form of direct-to-consumer promotion related to Product, (ii) to schedule or manage conference involvement pertaining to Product, (iii) to establish or manage advisory boards and opinion leaders for Product, (iv) to conduct or sponsor continuing medical education programs, paid speaker programs, or symposia related to Product, (v) provide grants; or (vi) take any other action that the JCC determines will require its direction. All of such matters will be conducted as provided by the Commercialization Plan.

Promotion Related Activities. As part of the efforts under this Agreement, each Party, in accordance with the Commercialization Plan, may have its Sales Force conduct Promotion Related Activities with the health care professionals to whom it is required to detail Product, but only to the extent such Promotion Related Activities are conducted in accordance with the Lilly Good Promotional Practice Guidelines or the Amylin equivalent and the American Medical Association's and PhRMA's related guidelines. Except pursuant to procedures approved by the JCC, neither Party has authority independent of the other Party, (i) to conduct any form of direct-to-consumer promotion related to Product, (ii) to schedule or manage conference involvement pertaining to Product, (iii) to establish or manage advisory boards and opinion leaders for Product, (iv) to conduct or sponsor continuing medical education programs, paid 10 <PAGE> speaker programs, or symposia related to Product, (v) provide grants; or (vi) take any other action that the JCC determines will require its direction. All of such matters will be conducted as provided by the Commercialization Plan.