Common use of Promotional Marketing Clause in Contracts

Promotional Marketing. The Outer Hebrides is marketed as a distinct part of Scotland both nationally and internationally. The 2008 Outer Hebrides main brochure has been produced over recent months and is now available – 100,000 copies. The 64-page brochure is of the same high quality as previous years and features over 400 local tourism businesses. We have also produced a CD of the 2008 Hebrides brochure for the blind. This contains 3 versions – an audio version, a WORD text-only version that can be translated by PC software into speech, and a PDF large format version for the partially sighted. The Outer Hebrides are the first area to do this and it has been very well received by the Royal National Institute for the Blind. These brochure versions are all available on the VisitHebrides website. A major Direct Mail campaign was run in early January to send 28,000 copies of the 2008 Hebrides brochure to targeted addresses from the VisitScotland database. Media promotional campaigns for the 2008 season are well underway and will continue over coming months. Some of the promotional and other print activities undertaken are: • Design upgrading of XxxxxXxxxxxxx.xxx website • Skyscraper banner advert on homepage of Scotsman website • Development of WinterHebrides web campaign with special industry offers online • TIC’s promotional posters on CalMac ferries • Holiday Competition promotion at Celtic Connections festival in Glasgow • Photography competition to be launched in 2008 • Loganair ‘backseat’ events promotion • Billboard advertising – 4 weeks in Glasgow and Edinburgh • Promotional Media Advertising of • Radio Times Christmas / New Year issue • 6 weeks Radio Times January / February • Readers Digest – January • Scotsman magazine – January • Walk magazine – Spring edition • Scotsman Holiday supplement • Eating Out Guide promotion • Family activities promotion • Reprint of 8 walks leaflets – Hebridean Walks • Committed spend of £5,000 of advertising in various niche activity magazines • Committed spend of £7,000 in mini-brochure insert in The Scotsman VisitScotland will also place new ‘Failte’ Welcome Boards at all main ferry terminals welcoming visitors to the islands. Over and above these local marketing and promotional initiatives VisitScotland has also promoted the Outer Hebrides as part of their many national campaigns including direct mail promotions to the VisitScotland database.