Reputation and Goodwill Sample Clauses
The Reputation and Goodwill clause is designed to protect the standing and positive image of a party or both parties involved in an agreement. Typically, it prohibits actions or statements that could harm the reputation, public perception, or business relationships of the other party, such as making disparaging remarks or engaging in conduct that reflects poorly on them. This clause serves to maintain mutual respect and trust, ensuring that neither party's reputation or business goodwill is damaged as a result of the contractual relationship.
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Reputation and Goodwill. Licensee and Meridian warrant and covenant that neither of them nor their Affiliates, employees, contractors, representatives, brokers, agents or distributors, during the term of this Agreement or thereafter, shall make any representations or use any Promotional Materials in any manner that actually, or in Cumberland's reasonable discretion may, adversely affect any legal right of Cumberland or be detrimental to the good name and reputation of Cumberland or any of the Licensed Trademarks. Licensee and Meridian, on behalf of themselves and their Affiliates, employees, contractors, representatives, brokers, agents and distributors, warrants and covenants that each will conduct their activities in an ethical manner so that they will not harm, misuse or bring into disrepute the Licensed Trademarks, but on the contrary, will attempt to maintain the value and reputation thereof to the best of their ability.
Reputation and Goodwill. In all of their respective operations, including the sale and distribution of the Products pursuant to this Agreement, the parties shall not take any action that undermines or prejudices the reputation and goodwill enjoyed by each other respecting the Products or Trademarks.
Reputation and Goodwill. Each party agrees to use commercially reasonable efforts to properly use the other party's correct product names and trademarks in all external or public forums and shall not knowingly make false or misleading representations with regard to the other party or its products.
Reputation and Goodwill. From and after the date hereof, neither party shall take any action that is injurious to the reputation or goodwill of the other party.