Common use of Retail Advertising and Business Materials Clause in Contracts

Retail Advertising and Business Materials. Licensee shall comply with all standards, specifications and/or designs as may be established by Licensor and furnished to Licensee from time to time, with respect to any advertising and Collateral Materials used by Licensee in connection with Kors Products or each Store. Licensee shall, at the reasonable option of Licensor, include on its business materials and/or on the Stores an indication of the relationship of the parties hereto, Licensee’s status as a corporation or other business entity, and Licensor’s ownership of the Tradename and Trademarks. Licensee and Licensor may mutually develop plans for advertising or promotional activities (e.g., in-store events) specifically relating to one or more Stores, as part of its marketing activities in accordance with Section 6.2 of the Agreement.