ROW Trademarks. The Collaboration Products shall be -------------- Commercialized in the ROW under trademarks and trade dress selected by GSK (the "ROW Trademarks"). GSK may select an Adolor Product Trademark or a GI Product -------------- Trademark for use in connection with a Collaboration Product in the ROW, provided that GSK shall use its Commercially Reasonable Efforts to ensure that such use is consistent with the use of such Adolor Product Trademark or GI Product Trademark in the United States in connection with Collaboration Products. In such case Adolor shall promptly take all steps necessary, at the expense and direction of GSK, to assign the Adolor Product Trademarks for the Country or Countries in the ROW for which GSK notifies Adolor it wishes to utilize such Adolor Product Trademark in connection with such Collaboration Product. After such assignment has been effected, the Adolor Product Trademark to be used in such Country or Countries shall be deemed a ROW Trademark. Adolor shall have no rights under this Agreement in or to the ROW Trademarks or the goodwill pertaining thereto except as specifically provided herein.
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Samples: Collaboration Agreement (Adolor Corp), Collaboration Agreement (Adolor Corp), Collaboration Agreement (Adolor Corp)