SCHEDULE E – BRAND FEATURES Clause Samples
The 'SCHEDULE E – BRAND FEATURES' clause defines the terms under which each party may use the other’s trademarks, logos, and other brand identifiers in connection with the agreement. Typically, this clause outlines the scope of permitted use, such as in marketing materials, websites, or joint promotions, and may specify requirements for prior approval or adherence to brand guidelines. Its core function is to protect the integrity and value of each party’s brand while enabling necessary collaboration, thereby preventing unauthorized or inappropriate use of brand assets.
SCHEDULE E – BRAND FEATURES. Google Brand Features: The Google Brand Features include GOOGLE, the Google logo, other marks that incorporate the word “GOOGLE”, PAGERANK, and such other trademarks as Google may secure during the Term. Customer Brand Features: The Customer Brand Features include DealTime®, ▇▇▇▇▇▇▇▇.▇▇▇®, the DealTime logo, other marks that incorporate the word “DEALTIME”. Magic Box™, and such other trademarks as Customer may secure during the Term. ***** Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.
SCHEDULE E – BRAND FEATURES. Google Brand Features: The Google Brand Features include GOOGLE, the Google logo, other marks that incorporate the word “GOOGLE”, PAGERANK, FROOGLE, I’M FEELING LUCKY, ADRANK, ADWORDS, and such other trademarks as Google may secure from time to time. Customer Brand Features: The Customer Brand Features include DealTime®, D▇▇▇▇▇▇▇.▇▇▇®, the DealTime logo, other marks that incorporate the word “DEALTIME”, Magic Box™, and such other trademarks as Customer may secure from time to time.4 **** Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.
SCHEDULE E – BRAND FEATURES. Google Brand Features: The Google Brand Features include GOOGLE, the Google logo, other marks that incorporate the word "GOOGLE", PAGERANK, and such other trademarks as Google may secure during the Term. Customer Brand Features: The Customer Brand Features include Ask Jeeves, the Ask Jeeves logo, ▇▇▇.▇▇▇, ▇▇▇▇▇▇▇▇▇.▇▇▇, the Teoma logo, and ▇▇▇▇▇.▇▇▇, and other trademarks that Customer may provide to Google during the Term. [***] INDICATES THAT CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED AND FILED SEPARATELY WITH THE COMMISSION PURSUANT TO RULE 24b-2. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED PORTIONS. [***] INDICATES THAT CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED AND FILED SEPARATELY WITH THE COMMISSION PURSUANT TO RULE 24b-2. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED PORTIONS. 1) [***]