Common use of Service Marks and Service Names Clause in Contracts

Service Marks and Service Names. 1.01 Subject to the terms and conditions specified herein, and to the extent of ARCO's rights therein, ARCO hereby grants to Operator, beginning on the Commencement Date as defined in Section 5.01 and continuing during the term of this Agreement, the non-exclusive right and license to use the trade secrets and know-how regarding operation of am/pm mini markets, the service xxxx and service name "am/pm", or any variation thereof as may be approved in writing by ARCO, and any other service marks and service names used in connection with am/pm mini markets, solely in conjunction with Operator's operation of the Store provided for herein. Operator has no exclusive territory. ARCO reserves the right, in its sole discretion, to establish additional am/pm mini market stores and other ARCO franchises and franchises operated by ARCO's wholly owned subsidiary, in any location and proximity to Operator's business.