Shire Ownership of Promotional Materials Sample Clauses
The "Shire Ownership of Promotional Materials" clause establishes that all promotional materials created in connection with the agreement are the property of Shire. This means that any brochures, advertisements, digital content, or other marketing assets developed for the promotion of products or services under the contract will be owned exclusively by Shire, regardless of who actually produces them. The core function of this clause is to ensure that Shire retains full control and rights over the use, modification, and distribution of these materials, thereby protecting its brand and intellectual property interests.
Shire Ownership of Promotional Materials. Shire shall own all right, title and interest in and to any Promotional Materials relating to the Collaboration Products, including without limitation applicable copyrights and trademarks, but excluding trademarks owned by New River in accordance with Section 11.9, and New River hereby assigns all its right, title and interest to such Promotional Materials to Shire and agrees to execute all documents and take all actions as are reasonably requested by Shire to vest title to such Promotional Materials in Shire.