Common use of Status of the Buyer Clause in Contracts

Status of the Buyer. 3.1 It is acknowledged that the Buyer may be an Agency or a Direct Advertiser. Where the Buyer is an Agency, it is deemed for all purposes of the Agreement to contract with TI Media as principal at law in all respects and not in any circumstances as an agent on behalf of its Clients. Accordingly, all rights and responsibilities under the Agreement shall exist solely between TI Media and the Agency and the Agency will be responsible for the payment of all amounts due to TI Media and the performance of all other obligations of the Buyer under the Agreement. 3.2 If an Affiliate of an Agency is entitled to the benefit of the Agreement: (a) the Agency shall be responsible for the acts and/or omissions of such Affiliate in connection with the Agreement; and (b) the Agency will be liable to TI Media for the acts or omissions of the Affiliate as if they were acts or omissions of the Agency.

Status of the Buyer. 3.1 It is acknowledged that the Buyer may be an Agency or a Direct Advertiser. Where the Buyer is an Agency, it is deemed for all purposes of the Agreement to contract with TI Media TIUK as principal at law in all respects and not in any circumstances as an agent on behalf of its Clients. Accordingly, all rights and responsibilities under the Agreement shall exist solely between TI Media TIUK and the Agency and the Agency will be responsible for the payment of all amounts due to TI Media TIUK and the performance of all other obligations of the Buyer under the Agreement. 3.2 If an Affiliate of an Agency is entitled to the benefit of the Agreement: (a) the Agency shall be responsible for the acts and/or omissions of such Affiliate in connection with the Agreement; and (b) the Agency will be liable to TI Media TIUK for the acts or omissions of the Affiliate as if they were acts or omissions of the Agency.

Status of the Buyer. 3.1 It is acknowledged that the Buyer may be an Agency or a Direct Advertiser. Where the Buyer is an Agency, it is deemed for all purposes of the Agreement to contract with TI Media Limited as principal at law inallrespects andnot in all respects and not in any circumstances anycircumstances as an agent on behalf of its Clients. Accordingly, ,all rights and responsibilities under the Agreement shall exist solely between TI Media Limited and the Agency and the Agency will be responsible for the payment of all amounts due to TI Media Limited and the performance of all other obligations of the Buyer under the Agreement. 3.2 If an Affiliate of an Agency is entitled to the benefit of the Agreement: (a) the Agency shall be responsible for the acts and/or omissions of such Affiliate in connection with the Agreement; and (b) the Agency will be liable to TI Media Limited for the acts or omissions of the Affiliate as if they were acts or omissions of the Agency.