Support Marketing Clause Samples

The Support Marketing clause defines the obligations and permissions related to one party assisting the other in marketing activities. Typically, this clause outlines how a party may use the other’s name, logo, or testimonials in promotional materials, and may specify requirements for prior approval or the scope of permitted marketing efforts. Its core function is to clarify the extent and limitations of marketing support, ensuring both parties understand their rights and responsibilities, and preventing unauthorized or inappropriate use of branding or endorsements.