The Ashford Name Clause Samples
The "Ashford Name" clause defines how the name "Ashford" may be used by the parties involved in the agreement. Typically, this clause sets out restrictions or permissions regarding the use of the Ashford brand, logo, or trademarks, specifying whether and how one party may reference the name in marketing, signage, or business operations. Its core function is to protect the integrity and reputation of the Ashford brand by controlling its use and preventing unauthorized or potentially damaging associations.
The Ashford Name. The Advisor and its Affiliates have a proprietary interest in the trademarked “Ashford” name and logo. The Advisor hereby grants to the Company a non-transferable, non-assignable, non-exclusive royalty-free right and license to use the “Ashford” name and logo during the term of this Agreement. Accordingly, and in recognition of this right, if at any time the Company ceases to retain the Advisor or one of its Affiliates to perform advisory services for the Company, the Company will, within 60 days after receipt of written request from the Advisor, cease to conduct business under or use the name “Ashford” or any derivative thereof and the Company shall change its name and the names of any of its subsidiaries to a name that does not contain the name “Ashford” or any other word or words that might, in the reasonable discretion of the Advisor, be susceptible of indication of some form of relationship between the Company and the Advisor or any its Affiliates. At such time, the Company will also make any changes to any trademarks, servicemarks, logos, or other marks necessary to remove any references to the word “Ashford.” Consistent with the foregoing, it is specifically recognized that the Advisor or one or more of its Affiliates has in the past and may in the future organize, sponsor or otherwise permit to exist other investment vehicles (including vehicles for investment in real estate) and financial and service organizations having “▇▇▇▇▇▇▇” as a part of their name and using the “▇▇▇▇▇▇▇” logo, all without the need for any consent (and without the right to object thereto) by the Company.