Common use of Trademark Protection Clause in Contracts

Trademark Protection. a. Hallmark will use its reasonable efforts to maintain existing registrations for the Licensed Marks for use by Crown pursuant to the terms and conditions herein contained. b. Crown agrees to cooperate with Hallmark in obtaining and preserving for Hallmark trademark protection for the Licensed Marks and the name "Hallmark," to execute all documents which in Hallmark's judgment are necessary therefor, and to give Hallmark advance notice of all contemplated uses of the Licensed Marks. Crown agrees to recognize Hallmark's trademark rights in the Licensed Marks and to do nothing in derogation or dilution thereof, either during the term of this Agreement or at any time thereafter. Crown, for itself, its successors and assigns, does hereby absolutely grant, convey, and assign to Hallmark any and all legal and equitable right, title and interest, both tangible and intangible, which it has or may hereafter acquire in the Licensed Marks, including, but not limited to, any goodwill hereinafter generated or created by it or anyone acting or claiming under it. c. Crown, upon prior written approval from Hallmark, shall have the right to enforce, at Crown's sole expense, its rights in the Licensed Marks granted hereunder against third parties that are or may be infringing the Licensed Marks so as to affect Crown's rights granted hereunder. d. Except as expressly set forth herein, Hallmark shall have the right to take any action without regard to the effect of such action on the rights granted in Section 1 hereof.

Trademark Protection. a. Hallmark will use its reasonable efforts to maintain existing registrations for the Licensed Marks for use by Crown US pursuant to the terms and conditions herein contained. b. Crown US agrees to cooperate with Hallmark in obtaining and preserving for Hallmark trademark protection for the Licensed Marks and the name "Hallmark," to execute all documents which in Hallmark's judgment are necessary therefor, and to give Hallmark advance notice of all contemplated uses of the Licensed Marks. Crown US agrees to recognize Hallmark's trademark rights in the Licensed Marks and to do nothing in derogation or dilution thereof, either during the term of this Agreement or at any time thereafter. CrownCrown US, for itself, its successors and assigns, does hereby absolutely grant, convey, and assign to Hallmark any and all legal and equitable right, title and interest, both tangible and intangible, which it has or may hereafter acquire in the Licensed Marks, including, but not limited to, any goodwill hereinafter generated or created by it or anyone acting or claiming under it. c. CrownCrown US, upon prior written approval from Hallmark, shall have the right to enforce, at CrownCrown US's sole expense, its rights in the Licensed Marks granted hereunder against third parties that are or may be infringing the Licensed Marks so as to affect CrownCrown US's rights granted hereunder. d. Except as expressly set forth herein, Hallmark shall have the right to take any action without regard to the effect of such action on the rights granted in Section 1 hereof.

Trademark Protection. a. Hallmark will use its reasonable efforts to maintain existing registrations for the Licensed Marks for Mark xxx use by Crown pursuant to the terms and conditions herein contained. b. Crown agrees to cooperate with Hallmark in obtaining and preserving for Hallmark trademark protection for the Licensed Marks and Mark xxx the name "Hallmark," to execute all documents which in Hallmark's judgment are necessary therefor, and to give Hallmark advance notice of all contemplated uses of the Licensed MarksMark. Crown Xxown agrees to recognize Hallmark's trademark rights in the Licensed Marks and Mark xxx to do nothing in derogation or dilution thereof, either during the term of this Agreement or at any time thereafter. Crown, for itself, its successors and assigns, does hereby absolutely grant, convey, and assign to Hallmark any and all legal and equitable right, title and interest, both tangible and intangible, which it has or may hereafter acquire in the Licensed MarksMark, includingxxcluding, but not limited to, any goodwill hereinafter generated or created by it or anyone acting or claiming under it. c. Crown, upon prior written approval from Hallmark, shall have the right to enforce, at Crown's sole expense, its rights in the Licensed Marks granted Mark xxxnted hereunder against third parties that are or may be infringing the Licensed Marks so Mark xx as to affect Crown's rights granted hereunder. d. Except as expressly set forth herein, Hallmark shall have the right to take any action without regard to the effect of such action on the rights granted in Section 1 hereof.

Trademark Protection. a. Hallmark will use its reasonable efforts to maintain existing registrations for the Licensed Marks for use by Crown Licensee pursuant to the terms and conditions herein contained. b. Crown Licensee agrees to cooperate with Hallmark in obtaining and preserving for Hallmark trademark protection for the Licensed Marks and the name "“Hallmark," ” to execute all documents which in Hallmark's ’s judgment are necessary therefor, and to give Hallmark advance notice of all contemplated uses of the Licensed Marks. Crown Licensee agrees to recognize Hallmark's ’s trademark rights in the Licensed Marks and to do nothing in derogation or dilution thereof, either during the term of this Agreement or at any time thereafter. CrownLicensee, for itself, its successors and assigns, does hereby absolutely grant, convey, and assign to Hallmark any and all legal and equitable right, title and interest, both tangible and intangible, which it has or may hereafter acquire in the Licensed Marks, including, but not limited to, any goodwill hereinafter generated or created by it or anyone acting or claiming under it. c. CrownLicensee, upon prior written approval from Hallmark, shall have the right to enforce, at Crown's Licensee’s sole expense, its rights in the Licensed Marks granted hereunder against third parties that are or may be infringing the Licensed Marks so as to affect Crown's Licensee’s rights granted hereunder. d. Except as expressly set forth herein, Hallmark shall have the right to take any action without regard to the effect of such action on the rights granted in Section 1 hereof.