Common use of Trademarks; Service Marks; Name and Advertising Clause in Contracts

Trademarks; Service Marks; Name and Advertising. Each party acknowledges that it will acquire no rights in any trademark, service xxxx, trade name, or other Intellectual Property used or owned by the other party by reason of this Agreement and will take no action that violates this acknowledgement. Neither party will use any trademark, service xxxx, trade name, nor other Intellectual Property used or owned by the other party without the prior written consent of such other party. Each party will submit to the other party all advertising, press releases, and other publicity matters relating to this Agreement in which such other party’s name or xxxx is mentioned or language from which the connection of the name or xxxx xxx be inferred or implied and will not publish or use such advertising, sales promotion, press releases, or publicity matters without the other party’s prior written approval.