Traffic Acquisition Costs. The Company enters into agreements of varying durations with its distribution network partners that display the Company’s listings ads on their sites in return for a percentage of the revenue-per-click that the Company receives when the ads are clicked on those partners’ sites. The Company also enters into agreements of varying durations with third party affiliates. These affiliate agreements provide for variable payments based on a percentage of the Company’s revenue or based on a certain metric, such as number of searches or paid clicks. TAC expense is recorded in cost of revenue.
Appears in 5 contracts
Samples: Merger Agreement (LookSmart Group, Inc.), Merger Agreement (LookSmart Group, Inc.), Merger Agreement (LookSmart Group, Inc.)
