Common use of Uniform Use of Marks Clause in Contracts

Uniform Use of Marks. Licensee shall confine his use of the food service Trademarks to the sales promotion programs and sale of food service products and services which shall in quality, mode and conditions of manufacture and sale, comply with such reasonable standards as are established or approved from time to time by Licensor. In order to promote and protect the business interests of each of the parties, the value of the "Dairy Queen" business and the business interests of other persons engaged in such business, Licensee shall adhere to system standards of uniformity prescribed by Licensor in the -4- type, standard and quality of stores, equipment, supplies and ingredients used therein, and the conditions of preparation and the procedures employed in the sale of said products and services. Licensor shall not make an unreasonable number of changes with respect to such matters.

Uniform Use of Marks. Licensee shall confine his use of the food service Trademarks to the sales promotion programs and sale of food service products and services which shall in quality, mode and conditions of manufacture and sale, comply with such reasonable standards as are established or approved from time to time by Licensor. In order to promote and protect the business interests of each of the parties, the value of the "Dairy Queen" business and the business interests of other persons engaged in such business, Licensee shall adhere to system standards of uniformity prescribed by Licensor in the -4- type, standard and quality of stores, equipment, supplies and ingredients used therein, and the conditions of preparation and the procedures employed in the sale of said products and services. Licensor shall not make an unreasonable number of changes with respect to such matters.

Uniform Use of Marks. Licensee shall confine his use of the food service Trademarks to the sales promotion programs and sale of food service products and services which shall in quality, mode and conditions of manufacture and sale, comply with such reasonable standards as are established or approved from time to time by Licensor. In order to promote and protect the business interests of each of the parties, the value of the "Dairy Queen" business and the business interests of other persons engaged in such business, Licensee shall adhere to system standards of uniformity prescribed by Licensor in the -4- <PAGE> type, standard and quality of stores, equipment, supplies and ingredients used therein, and the conditions of preparation and the procedures employed in the sale of said products and services. Licensor shall not make an unreasonable number of changes with respect to such matters.. 4.2