Common use of Use of LVH Trademarks Clause in Contracts

Use of LVH Trademarks. LVH shall have the right to exercise quality control over the LVH Trademarks to the extent necessary to maintain the validity of the LVH Trademarks and to protect the goodwill associated therewith. In using the LVH Trademarks, RIH and Resorts shall adhere to a level of quality consistent with the standards of quality established for the LVH Trademarks by LVH. In addition, whenever RIH or Resorts uses the LVH Trademarks in any media of general circulation, including the Internet, RIH or Resorts, as the case may be, shall use the LVH Trademarks in such fashion as to identify clearly RIH or Resorts, as the case may be, as the origin of such use. Upon LVH’s reasonable request, RIH or Resorts shall submit to LVH for its approval samples of proposed or actual uses by RIH or Resorts, as the case may be, of the LVH Trademarks.