Use of Resorts International Marks and RIH Trademarks. RIH shall have the right to exercise quality control over the Resorts International Marks and the RIH Trademarks to the extent necessary to maintain the validity of the Resorts International Marks and the RIH Trademarks and to protect the goodwill associated therewith. In using the Resorts International Marks and the RIH Trademarks, LVH and Resorts shall adhere to a level of quality consistent with the standards of quality established for the Resorts International Marks and the RIH Trademarks by RIH. In addition, whenever LVH or Resorts uses the Resorts International Marks or RIH Trademarks in any media of general circulation, including the Internet, LVH or Resorts, as the case may be, shall use the Resorts International Marks or RIH Trademarks, as the case may be, in such fashion as to identify clearly LVH or Resorts, as the case may be, as the origin of such use. Upon RIH’s reasonable request, LVH or Resorts shall submit to RIH for its approval samples of proposed or actual uses by LVH or Resorts, as the case may be, of the Resorts International Marks and the RIH Trademarks.
Appears in 4 contracts
Samples: Joint Marketing Agreement, Joint Marketing Agreement (Colony Resorts LVH Acquisitions LLC), Joint Marketing Agreement (Colony Rih Holdings Inc)