Use of Resorts Trademarks. Resorts shall have the right to exercise quality control over the Resorts Trademarks to the extent necessary to maintain the validity of the Resorts Trademarks and to protect the goodwill associated therewith. In using the Resorts Trademarks, RIH and LVH shall adhere to a level of quality consistent with the standards of quality established for the Resorts Trademarks by Resorts. In addition, whenever RIH or LVH uses the Resorts Trademarks in any media of general circulation, including the Internet, RIH or LVH, as the case may be, shall use the Resorts Trademarks in such fashion as to identify clearly RIH or LVH, as the case may be, as the origin of such use. Upon Resorts’ reasonable request, RIH or LVH shall submit to Resorts for its approval samples of proposed or actual uses by RIH or LVH, as the case may be, of the Resorts Trademarks.
Appears in 4 contracts
Samples: Joint Marketing Agreement, Joint Marketing Agreement (Colony Resorts LVH Acquisitions LLC), Joint Marketing Agreement (Colony Resorts LVH Acquisitions LLC)