Common use of Use of the Marks Clause in Contracts

Use of the Marks. Section 3.1. Licensee agrees to maintain and preserve the quality of the Marks, and to use the Marks in good faith and in a dignified manner consistent with Licensee’s prior use of the Marks and in a manner consistent with Licensor’s existing standards of and reputation for quality. Licensee shall not take any action that it should reasonably know would be detrimental to the Marks or their associated goodwill. If Licensor decides in its sole discretion to register the Marks or Corporate Name, Licensee agrees to affix all such trademark notices as may be reasonably requested by Licensor or required under applicable laws. Section 3.2. Upon request by Licensor, Licensee shall furnish to Licensor’s representative samples of all advertising and promotional materials in any media that are used in connection with the Marks and that are materially different from such materials that Licensee used prior to the date hereof. Licensee shall make any changes to such materials that Licensor reasonably requests to comply with Section 3.1, or preserve the validity of, or Licensor’s rights in, the Marks. Section 3.3. Licensee shall, at its sole expense, comply at all times with all applicable laws, regulations, exchange and other rules and reputable industry practice pertaining to its business and the use of the Marks.

Use of the Marks. Section 3.1. Licensee agrees to maintain and preserve the quality of the Marks, and to use the Corporate Names and Marks in good faith and in a dignified manner consistent with Licensee’s prior use of the Marks and manner, in a manner consistent with Licensor’s existing high standards of and reputation for quality, and in accordance with good trademark practice wherever the Corporate Names or Marks are used. Licensee shall not take any action that it should reasonably know would could be detrimental to the Marks Marks, the Corporate Names or their associated goodwill. If Licensor decides in its sole discretion to register the Marks or Corporate NameNames, Licensee agrees to affix all such trademark notices as may be reasonably requested by Licensor or required under applicable laws. Section 3.2. Upon request by Licensor, Licensee shall furnish to Licensor’s representative samples of all advertising and promotional materials in any media that are used in connection with the Marks and that are materially different from such materials that Licensee used prior to Corporate Names or the date hereofMarks. Licensee shall make any changes to such materials that Licensor reasonably requests to comply with Section 3.1, or preserve the validity of, or Licensor’s rights in, the Marks. Section 3.3. Licensee shall, at its sole expense, comply at all times with all applicable laws, regulations, exchange and other rules and reputable industry practice pertaining to its business the Licensee Business and the use of the Corporate Names and Marks.

Use of the Marks. Section 3.1. Licensee agrees to maintain and preserve the quality of the MarksMxxx, and to use the Marks Corporate Name in good faith and in a dignified manner consistent with Licensee’s prior use of the Marks and manner, in a manner consistent with Licensor’s existing high standards of and reputation for quality, and in accordance with good trademark practice wherever the Corporate Name is used. Licensee shall not take any action that it should reasonably know would could be detrimental to the Marks Mxxx, the Corporate Name or their associated goodwill. If Licensor decides in its Licensor’s sole discretion to register the Marks Mxxx or the Corporate Name, Licensee agrees to affix all such trademark notices as may be reasonably requested by Licensor or required under applicable laws. Section 3.2. Upon request by Licensor, Licensee shall furnish to Licensor’s Licensor representative samples of all advertising and promotional materials in any media that are used in connection with the Marks and that are materially different from such materials that Licensee used prior to the date hereofCorporate Name. Licensee shall make any reasonable changes to such materials that Licensor reasonably requests to comply with Section 3.1, or to preserve the validity of, or Licensor’s rights in, the MarksMxxx. Section 3.3. Licensee shall, at its sole expense, comply at all times with all applicable laws, regulations, stock exchange and other rules and reputable industry practice pertaining to its business the Licensee Business and the use of the MarksCorporate Name.

Use of the Marks. Section 3.1. Licensee agrees to maintain and preserve the quality of the Marks, and to use the Marks Corporate Name in good faith and in a dignified manner consistent with Licensee’s prior use of the Marks and manner, in a manner consistent with Licensor’s existing Licensors’ high standards of and reputation for quality, and in accordance with good trademark practice wherever the Corporate Name is used. Licensee shall not take any action that it should reasonably know would could be detrimental to the Marks Marks, the Corporate Name or their associated goodwill. If Licensor decides Licensors decide in its their sole discretion to register the Marks or Corporate Name, Licensee agrees to affix all such trademark notices as may be reasonably requested by Licensor Licensors or required under applicable laws. Section 3.2. Upon request by LicensorLicensors, Licensee shall furnish to Licensor’s Licensors representative samples of all advertising and promotional materials in any media that are used in connection with the Marks and that are materially different from such materials that Licensee used prior to the date hereofCorporate Name. Licensee shall make any changes to such materials that Licensor reasonably requests Licensors request to comply with Section 3.1, or preserve the validity of, or Licensor’s Licensors’ rights in, the Marks. Section 3.3. Licensee shall, at its sole expense, comply at all times with all applicable laws, regulations, exchange and other rules and reputable industry practice pertaining to its business the Licensee Business and the use of the MarksCorporate Name.

Use of the Marks. Section 3.1. Licensee agrees Licensees agree to maintain and preserve the quality of the MarksXxxx, and to use the Marks Corporate Names in good faith and in a dignified manner consistent with Licensee’s prior use of the Marks and manner, in a manner consistent with Licensor’s existing high standards of and reputation for quality, and in accordance with good trademark practice wherever the Corporate Names are used. Licensee Licensees shall not take any action that it should reasonably know would could be detrimental to the Marks Xxxx, the Corporate Names or their associated goodwill. If Licensor decides in its sole discretion to register the Marks Xxxx or the Corporate NameNames, Licensee agrees Licensees agree to affix all such trademark notices as may be reasonably requested by Licensor or required under applicable laws. Section 3.2. Upon request by Licensor, Licensee Licensees shall furnish to Licensor’s Licensor representative samples of all advertising and promotional materials in any media that are used in connection with the Marks and that are materially different from such materials that Licensee used prior to the date hereofCorporate Names. Licensee Licensees shall make any changes to such materials that Licensor reasonably requests to comply with Section 3.1, or to preserve the validity of, or Licensor’s rights in, the MarksXxxx. Section 3.3. Licensee Licensees shall, at its their sole expense, comply at all times with all applicable laws, regulations, stock exchange and other rules and reputable industry practice pertaining to its business the Licensee Businesses and the use of the MarksCorporate Names.