Common use of USE OF TRADE NAMES AND LOGOS Clause in Contracts

USE OF TRADE NAMES AND LOGOS. Each Party recognizes that the name and logo of each of the Parties represents a valuable asset of such entity and that substantial recognition and goodwill are associated with each Party's name, and logo. Each Party hereby agrees that, without prior written authorization of the other Party, it shall not use the name or logo of the other Party for any purpose other than the promotion, distribution and sale of the Product solely to the extent required to fulfill its obligations under this Agreement. In addition, SuperGen shall only use the Xxxxxx name and logo in the form, manner and logotype approved in writing by Xxxxxx, and Xxxxxx shall only use the SuperGen name and logo and the SuperGen Trademarks in the form, manner and logotype approved in writing by SuperGen. Except for the limited license granted in Section 14.2 above, nothing in this Agreement shall be construed as an assignment by SuperGen to Xxxxxx of any right, title or interest in or to the SuperGen name or logo or the SuperGen Trademarks, or an assignment by Xxxxxx to SuperGen of any right, title or interest in or to the Xxxxxx name or logo or the Xxxxxx Trademarks; it being understood that all right, title and interest (including the goodwill associated therewith) in and to the SuperGen name and logo and the SuperGen Trademark(s) is expressly reserved by SuperGen, and all right, title and interest (including the goodwill associated therewith) in and to the Xxxxxx name and logo and the Xxxxxx Trademarks is expressly reserved by Xxxxxx.

USE OF TRADE NAMES AND LOGOS. Each Party recognizes that the name and logo of each of the Parties represents a valuable asset of such entity and that substantial recognition and goodwill are associated with each Party's name, and logo. Each Party hereby agrees that, without prior written authorization of the other Party, it shall not use the name or logo of the other Party for any purpose other than the promotion, distribution and sale of the Product solely to the extent required to fulfill its obligations under this Agreement. In addition, SuperGen AVI shall only use the Xxxxxx SuperGen name and logo in the form, manner and logotype approved in writing by XxxxxxSuperGen, and Xxxxxx SuperGen shall only use the SuperGen AVI name and logo and the SuperGen AVI Trademarks in the form, manner and logotype approved in writing by SuperGenAVI. Except for the limited license granted in Section Article 14.2 above, nothing in this Agreement shall be construed as an assignment by AVI to SuperGen of any right, title or interest in or to the AVI name or logo or the AVI Trademarks, or an assignment by SuperGen to Xxxxxx AVI of any right, title or interest in or to the SuperGen name or logo or the SuperGen Trademarks, or an assignment by Xxxxxx to SuperGen of any right, title or interest in or to the Xxxxxx name or logo or the Xxxxxx Trademarks; it being understood that all right, title and interest (including the goodwill associated therewith) in and to the AVI name and logo and the AVI Trademark(s) is expressly reserved by AVI, and all right, title and interest (including the goodwill associated therewith) in and to the SuperGen name and logo and the SuperGen Trademark(s) Trademarks is expressly reserved by SuperGen, and all right, title and interest (including the goodwill associated therewith) in and to the Xxxxxx name and logo and the Xxxxxx Trademarks is expressly reserved by Xxxxxx.