Common use of Use of Trademarks and Trade Names Clause in Contracts

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW in writing. Purchaser hereby acknowledges ITW’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITW. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW with respect to any efforts of ITW to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser Buyer shall not use, directly or indirectly, in whole or in part, ITWInstron’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW Instron (collectively the “‘Trademarks”’), as part of PurchaserBuyer’s corporate or business name, or in any way in connection with PurchaserBuyer’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW Instron in writing. Purchaser Buyer hereby acknowledges ITWInstron’s ownership of the Trademarks and the goodwill associated therewith. Purchaser Buyer shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser Buyer shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser Buyer shall reproduce the Trademarks exactly as specified by ITWInstron. Purchaser Buyer shall not use the Trademarks in combination with any other trademarks or names. Purchaser Buyer agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser Buyer shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser Buyer shall provide reasonable cooperation to ITW Instron with respect to any efforts of ITW Instron to protect, defend defend, or enforce its rights to the Trademarks. Should Purchaser Buyer cease being an authorized customer of ITW Instron for any reason, Purchaser Buyer shall immediately discontinue any formerly permitted use of ITWInstron’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITWITW EAE’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW EAE (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW EAE in writing. Purchaser hereby acknowledges ITWITW EAE’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITWITW EAE. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW EAE with respect to any efforts of ITW EAE to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW EAE for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITWITW EAE’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s Xxxxxx’ name, or any other trademark or trade name that is now or may hereafter be owned by ITW Xxxxxx (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW Xxxxxx in writing. Purchaser hereby acknowledges ITW’s Xxxxxx’ ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITWXxxxxx. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW Xxxxxx with respect to any efforts of ITW Xxxxxx to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW Xxxxxx for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s Xxxxxx’ name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s Xxxxxx’x name, or any other trademark or trade name that is now or may hereafter be owned by ITW Xxxxxx (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW Xxxxxx in writing. Purchaser hereby acknowledges ITW’s Xxxxxx’x ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITWXxxxxx. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-non- English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW Xxxxxx with respect to any efforts of ITW Xxxxxx to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW Xxxxxx for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s Xxxxxx’x name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser Buyer shall not use, directly or indirectly, in whole or in part, ITWNEM-PAK’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW NEM-PAK (collectively the “Trademarks”), as part of PurchaserBuyer’s corporate or business name, or in any way in connection with PurchaserBuyer’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW NEM-PAK in writing. Purchaser Buyer hereby acknowledges ITWNEM-PAK’s ownership of the Trademarks and the goodwill associated therewith. Purchaser Buyer shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser Buyer shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser Buyer shall reproduce the Trademarks exactly as specified by ITWNEM-PAK. Purchaser Buyer shall not use the Trademarks in combination with any other trademarks or names. Purchaser Buyer agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser Buyer shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser Buyer shall provide reasonable cooperation to ITW NEM-PAK with respect to any efforts of ITW NEM-PAK to protect, defend or enforce its rights to the Trademarks. Should Purchaser Buyer cease being an authorized customer of ITW NEM-PAK for any reason, Purchaser Buyer shall immediately discontinue any formerly permitted use of ITWNEM-PAK’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITWSignode’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW Signode (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW Signode in writing. Purchaser hereby acknowledges ITWSignode’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITWSignode. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW Signode with respect to any efforts of ITW Signode to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW Signode for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITWSignode’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s Loma Systems’ name, or any other trademark or trade name that is now or may hereafter be owned by ITW Loma Systems (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW Loma Systems in writing. Purchaser hereby acknowledges ITW’s Loma Systems’ ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITWLoma Systems. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW Loma Systems with respect to any efforts of ITW Loma Systems to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW Loma Systems for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s Loma Systems’ name or the Trademarks.

Use of Trademarks and Trade Names. 14.1 Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW in writing. . 14.2 Purchaser hereby acknowledges ITW’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. . 14.3 Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. . 14.4 Purchaser shall reproduce the Trademarks exactly as specified by ITW. Purchaser shall not use the Trademarks in combination with any other trademarks or names. . 14.5 Purchaser agrees that it will not register or attempt to register any Trademark or any colorable colourable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. . 14.6 Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW with respect to any efforts of ITW to protect, defend or enforce its rights to the Trademarks. . 14.7 Should Purchaser cease being an authorized customer of ITW for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW in writing. Purchaser hereby acknowledges ITW’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITW. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable colourable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products Products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW with respect to any efforts of ITW to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW in writing. Purchaser hereby acknowledges ITW’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITW. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), ) or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW with respect to any efforts of ITW to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITWSeller’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW Seller (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW Seller in writing. Purchaser hereby acknowledges ITWSeller’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITWSeller. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW Seller with respect to any efforts of ITW Seller to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW Seller for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITWSeller’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITWBernard’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW Xxxxxxx (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW Xxxxxxx in writing. Purchaser hereby acknowledges ITWBernard’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITWXxxxxxx. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW Xxxxxxx with respect to any efforts of ITW Xxxxxxx to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW Xxxxxxx for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITWBernard’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s name, or any other trademark trademark, trade name, marks, logo types, graphics, designs, or trade name other commercial symbols that is now or may hereafter be owned by ITW or any of its affiliates (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW in writing. Purchaser hereby acknowledges ITW’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITW. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW with respect to any efforts of ITW to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITWHobart’s name, or any other trademark or trade name that is now or may hereafter be owned by ITW Hobart (collectively the “Trademarks”), as part of Purchaser’s corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized herein or otherwise approved by ITW Hobart in writing. Purchaser hereby acknowledges ITWXxxxxx’s ownership of the Trademarks and the goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITWHobart. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW Hobart with respect to any efforts of ITW Hobart to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW Hobart for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITWHobart’s name or the Trademarks.

Use of Trademarks and Trade Names. Purchaser shall not use, directly or indirectly, in whole or in part, ITW’s nameITWn’amse, or any other trademark or trade name that is now or may hereafter be owned by ITW (collectively the “Trademarks”), as part of Purchaser’s Trademarks corporate or business name, or in any way in connection with Purchaser’s business, except in a manner and to the extent authorized connrizeedction wi herein or otherwise approved by ITW in writing. Purchaser hereby acknowledges ITW’s ownership of the Trademarks and the t goodwill associated therewith. Purchaser shall not infringe upon, harm or contest the validity of any Trademarks. Purchaser shall be entitled to use the Trademarks only in connection with the promotion or sale of the Authorized Products pursuant to the terms of the Agreement. Purchaser shall reproduce the Trademarks exactly as specified by ITW. Purchaser shall not use the Trademarks in combination with any other trademarks or names. Purchaser agrees that it will not register or attempt to register any Trademark or any colorable imitation thereof (including any non-English language variation thereof), ) or use such Trademarks for any products or for any purposes other than those set forth in the Agreement. Purchaser shall not at any time during or after termination of the Agreement use in its business any other trademark that is similar to or in any way resembles the Trademarks so as to be likely to cause deception or confusion with the Trademarks. Purchaser shall provide reasonable cooperation to ITW with respect to any efforts of ITW to protect, defend or enforce its rights to the Trademarks. Should Purchaser cease being an authorized customer of ITW for any reason, Purchaser shall immediately discontinue any formerly permitted use of ITW’s name or the Trademarks.the