Common use of Use of Trademarks; Brands Clause in Contracts

Use of Trademarks; Brands. Each party shall strictly comply with all Trademark standards and brand guidelines with respect to the use of the other party’s Trademarks. Further, neither party shall create a combination xxxx consisting of one or more trademarks of the other party. All uses of the other party’s trademarks shall inure to the benefit of the party owning such trademark. Each party further agrees to cooperate with each respective trademark owner in maintaining control of the nature and quality of the services rendered and the publicity materials put forward bearing the respective trademarks. The trademark owner will have the sole right to engage in legal proceedings of any kind involving their respective trademarks.