Common use of User Data Clause in Contracts

User Data. (a) All data or other information collected by iVillage from users of the iVillage Sites independent of the relationships, activities or offers covered by this Agreement and without referencing or solicited in connection with any AT&T Xxxx or any AT&T product or service ("iVillage User Data"), is the proprietary and Confidential Information of iVillage; provided that, during the Term, iVillage agrees it shall not use any iVillage User Data in connection with the marketing, promotion, or distribution of any Telecommunication Services, except Telecommunications Services offered by AT&T and Unavailable Telecommunication Services (as defined in Section 2). (b) All data or other information, no matter how collected, concerning any of AT&T's products or services, concerning users' use of or interest in any AT&T product or service, or derived from or obtained during the use, promotion, marketing or other activities related to any AT&T's products and services (including, without limitation, the Promoted AT&T Services and the AIC Trial), whether such data or information is obtained on the iVillage Sites or otherwise, is the proprietary and Confidential Information of AT&T, including, without limitation, information (individually, in the aggregate, or otherwise), identifying AT&T customers, their usage patterns, their product preferences, etc. ("AT&T User Data"). iVillage may not use any AT&T User Data, except in connection with the promotion of AT&T's products and services in accordance with this Agreement.