Value of the Study Sample Clauses
Value of the Study. In Kenya, the field of strategic alliances is one that has not been extensively researched. This study is important as it contributes greatly to the limited number of studies on the subject. The findings of the study will act as a guide to policy makers in analyzing the effect of strategic alliances on the financial performance of banks and in analyzing ways in which banks can make best use of strategic alliances in order to improve their financial performance. The study is expected to help managers in various organizations understand the subject of strategic alliances and performance in the service industry. The study also highlight what is expected of each partner if an alliance is to succeed and what factors that lead to success and those that lead to failure. The study is expected to be quite enriching to researchers, academic institutions and scholars. This is because it adds sto their knowledge and enable them to be more informed when considering forming strategic alliances thus make informed decisions and choices. The Cooperative Bank of Kenya and other financial institutions may be enlightened on the important factors to consider while forming strategic alliances in the highly competitive banking industry. This information may help them in partnering with the right kind of firms to ▇▇▇▇▇▇ their competitiveness in the market.
Value of the Study. The findings of this study areof great benefit to the telecommunication industry, commercial banks in Kenya, policymakers as well as academicians and other researchers. To the management of telecommunication companies in Kenya, the study provides information that can inform decision making whether and how to form strategic partnership with financial institutions in Kenya. The study also outlines challenges expected in forming strategic partnerships and measures that can be taken help the mobile telephone companies as well as banks to improve their mobile money services and increase their customer base. To the management of commercial banks in Kenya, the study provides information on strategic partnerships with telecommunication companies that can be used to improve their customer base and improve their penetration in the untapped market by use of mobile banking. The study also shows how banks, through strategic partnership with telecommunication companies can reduces their cost of service delivery to customers. To other researchers and academicians, the study adds more information to the body of knowledge on the convergence of telecommunication companies and mobile banking to provide financial services. In addition, the study provides a base upon which further studies can be conducted on the convergence of telecommunication companies and mobile banking in the provision of financial services. To policy makers and the government of Kenya, the study provides information on how the convergence of telecommunication companies and mobile banking influence the provision of financial services to the Kenyan market, that can be used to formulate policies to protect all the stakeholders and to improve the performance of both sectors. In addition the findings of the study are useful to the government as it gets enough information to help it in making decisions on regulations governing strategic partnerships between commercial banks and the mobile telecommunication firms.