EXHIBIT NO. 10.1
STATEMENT OF WORK
THIS STATEMENT OF WORK ("SOW") is made and entered into as of February 9, 2007
("Effective Date") by and between Original Ink, LLC a Corporation of the
Commonwealth of Virginia, and Catuity Inc. ("CATUITY"), a Delaware C
Corporation. The professional services that are provided by Original Ink will be
performed by Xxxxxxxx Xxxxx and governed by the terms and conditions set forth
in this SOW.
SERVICE FEES AND PAYMENT TERMS
Included under this SOW are the activities described herein. Xxxxxxxx Xxxxx will
work with CATUITY to complete the activities listed below. The intent of this
contractor position is to act in a Marketing Consultant role and provide
Marketing advise and direction to the Marketing Manager, National Sales Director
and all members of the Sales team and other Catuity staff as needed. The role
will deal primarily with the Marketing and Sales teams, but is in no way limited
to those departments.
Primary Job Duties
- Create a one-page branding document that outlines the purpose and
positioning of Catuity, the competitive marketplace and Catuity's
key selling propositions
- Build 4 to 5 case studies which highlight the success stories of
Catuity clients.
- Create 1-2 page sell sheets for each product offered by Catuity that
includes a brief description of the product, key product benefits,
key selling propositions, competitive differences, major customer
objections, Catuity customer success stories and proposed sales
script(s)
- Execute a Needs Assessment for Phase II of the website; recommend
next steps to achieve a goal of 40% of all sales leads coming from
Xxxxxxx.xxx by Q3 2007.
- Develop a templated webinar for Gift Cards and for Loyalty Programs
- Assist in developing and executing promotional programs for the
client and industry trade shows as specified by Catuity.
- Assist in developing and executing follow-on contact strategies
after completion of the base 30 day call strategy, to include
content, frequency, media, sequencing
- Provide marketing expertise and advice on other projects as needed.
All deliverables are subject to a monthly review with Catuity staff. This
position is for a part-time contractor.
For Xx. Xxxxx'x services, CATUITY shall pay Original Ink in the following
manner:
a) CATUITY shall pay a fee of up to $8,000 for up to 120 hours for
contract services outlined above within 30 days of invoice date. Xx.
Xxxxx will be required to work between 12 to 20 hours per week
during the 3 month timeframe and should be available for phone and
conference calls as needed.
b) CATUITY will reimburse Original Ink for customary out-of-pocket
expenses, including, but not limited to, travel costs, provided
CATUITY has agreed to the same in writing prior to the expense being
incurred.
c) Deliverables within the OUTLINE may be added to the SOW, upon mutual
agreement of Catuity and Original Ink, and as such will be billed at
the same rate agreed upon in the SOW unless otherwise agreed upon in
writing. All
projects outside the scope of this SOW will be considered beyond the scope of
the project.
d) All additional consulting services and related expenses will be
invoiced to CATUITY at least every twenty (20) business days.
Original Ink is acting as a prime contractor and does not currently intend to
partner with other service providers. Original Ink may have the right to include
third parties, provided CATUITY agrees, as it sees necessary to complete the
scope of this project as outlined in this SOW. In the event that Original Ink
elects to utilize any third party, it will first seek the approval of CATUITY.
Scheduling for delivery of the services being proposed in this SOW will begin
upon the signing of this contract. The above consulting service rates are valid
only if this SOW is signed on or before February 16, 2007 after which date the
above-specified fee(s) shall be subject to change by CATUITY.
IN WITNESS WHEREOF, the parties hereto, by their duly authorized
representatives, have executed this SOW.
CATUITY INC. ORIGINAL INK, LLC
By: /s/ Xxxxx Xxxxxx By: /s/ Xxxxxxxx Xxxxx
---------------------- -----------------------------
Xxxxx Xxxxxx Xxxxxxxx Xxxxx
SVP and CFO Principal
000 Xxxxxxx Xxx
Xxxxx 000
Xxxxxxxxxxxxxxx, XX 00000
Date: February 16, 2007 Date: February 16, 2007
