Agreement
The
city of Kiev
|
November
30, 2006
|
Broadcasting
Company “Studio 1+1”,
a legal
entity organized and existing under the laws of Ukraine in the form of a limited
liability company (hereinafter referred to as “TV Company”), represented by its
General Director Xxxx X. Xxxxxxx, acting in accordance with the TV Company’s
Charter, and “VIDEO
INTERNATIONAL-PRIORITET”,
a legal
entity organized and existing under the laws of Ukraine in the form of a limited
liability company (hereinafter referred to as “Customer”), represented by its
General Director Xxxxxxxxxx Xx. Bulavin, acting in accordance
with the Customer’s Charter (each of them a “Party” and together the “Parties”)
have entered into this Agreement to the effect as follows:
1.
Terms and Definitions
1.1
For
the purpose hereof the terms set out below shall have the following
meanings:
“TV
Channel” - TV
Channel “1+1”, broadcasting throughout the territory of Ukraine.
“TV
Channel’s Air” - TV
Channel’s broadcasting of audio visual information and material (such as
programmes, shows, TV features and motion pictures, advertising blocks, etc.)
distributed to the public in the territory of Ukraine, using technical
broadcasting devices.
“Advertising
Agreement” - an
agreement between
the Customer and the Advertiser. Its subject covers the placement of the
Advertiser’s Advertising on the TV Channel’s Air.
“Advertising”
- special
audio visual information of a person, product or service provided by the TV
Company as a commercial to an unrestricted circle of persons by way of TV
broadcasting (placement) and intended for shaping or maintaining consumers’
awareness, as well as their interest in such person, product or service. Unless
otherwise stipulated herein, the term Advertising used within the framework
of
this Agreement shall be interpreted to include National Advertising, Regional
Advertising and Social Advertising.
“Placement
Schedule”
- a
daily schedule of Advertising placement (Media-plan) that contains Advertisers,
commodity and/or financial brands, date and time of the Advertising placement,
its duration and the type of Advertising.
“Unauthorized
Advertising”
-
Advertising provided for the placement by third parties and placed by the TV
Company on the TV Channel’s Air, except Advertising placed by the TV Company on
the TV Channel’s Air at its own discretion within the framework of: (i) the
international agreement entered into with “Innova Film GmbH” on 11 December 1996
or its legal successor or within the framework of another similar agreement,
which shall be formalized in additional annex to this Agreement; and (ii)
agreements on advertising services entered into with Gravis LLC concerning
placement of Advertising of TV channels whose broadcasting licenses are owned
by
Gravis LLC and agreements on advertising internet sites.
“Media
Sponsorship” -
(i) a
placement by the TV Company of any information deemed advertising in nature
about certain events in areas such as sports, entertainment, and social
relations that are either directly connected with the TV Company’s activities
and/or aimed to promote and popularize the TV Channel and/or the TV projects
of
the TV Company; (ii) a placement of Advertising on the TV Channel’s Air in order
to perform the obligations of the TV Company under its agreements where the
TV
Company receives from Advertisers services for distribution or placement of
Advertising or other information related to the TV Company or other services
of
an amount equal to Advertising services provided to the Advertiser by the TV
Company.
1
“National
Advertising” - Advertising
aired by the TV Channel throughout the territory of Ukraine (nationwide), i.e.
Advertising that cannot be referred to as Regional Advertising.
“Improper
Advertising”
-
unfair, comparative, hidden and other Advertising characterized by breaches
of
Ukraine’s legislation in respect of content, time, place, method and conditions
of distribution.
“Reporting
Period” - one
calendar month.
“Political
Advertising” -
direct
or indirect propaganda placed on the TV Channel’s Air of subjects relating to
elections, such as a political party (bloc), any person involved in political
activities, political programs, views and opinions, or any information related
to the aforementioned during the election campaign period established by
Ukrainian law. Political Advertising comprises the use of symbolism or logos
of
parties (blocs) or other participants of political activities, as well as
information on support provided by any parties (blocs) or any other participants
of election activities of shows or any other public events, or drawing attention
to participation in such events of parties (blocs) or any other subjects
relating to election campaigns.
“Product
Placement” - the placement
of goods (services) by the TV Company in the TV programmes/telecasts (films
included) distributed on the TV Channel’s Air with or without indicating their
manufacturers and names thereof.
“Regional
Advertising” - Advertising
placed on the TV Channel’s Air within a certain part of Ukraine’s territory (not
nationwide) in regional advertisement packages approved by the TV Company.
“Advertising
Materials” - a tangible
medium of the type and format approved by the Parties which contains audio
and
video recording of Advertising. Unless
otherwise additionally agreed by the Parties. audio and video recordings of
Advertising shall be presented using the PAL system with completed mix track
and
time code on video tapes, Betacam SP or Digital Betacam.
“Rates
for Advertising Placement”
- the
average cost of 30 second CPP established monthly by the Customer (VAT and
Advertising tax not included) and agreed with the TV Company for the Advertising
placement on the TV Channel’s Air and used by the Customer to determine the Cost
of Advertising Placement under Advertising Agreements.
“Advertising
Services” - services
provided by the TV Company to the Customer pursuant to this Agreement and
including the services of the Advertising placement in programmes, in between
programmes and special advertising blocks of the TV Channel.
“Advertising
Schedule”
- a
document to define the time slots for advertising packages on the TV Channel’s
Air in which Advertising may be placed.
“Advertiser”
-
a
legal person which orders the production and/or distribution of
Advertising.
2
“Social
Advertising” -
information of any kind, focused on the achievement of socially useful
objectives and popularization of common human values, distribution of which
is
not intended for profit making. Social Advertising should not contain references
to any specific goods and/or its manufacturer, the Advertiser, or any objects
of
intellectual property owned by the manufacturer of the product or the
Advertiser.
“Sponsorship
Advertising ” -
Advertising of names, titles and trade marks for goods and services, owned
by a
person which voluntarily provides support and assistance (monetarily,
financially or organizationally) to any activities, including the TV Company’s
activity, with the aim to exclusively promote its own name, title and trade
xxxx
for goods and services.
“Cost
of Placement” - a
monetary amount (including VAT and Advertising Tax) which is agreed upon between
the Parties on a monthly basis according to the procedure stipulated hereunder
and which is deemed the basis for estimating the Cost of Advertising Services
on
the TV Channel’s Air and represents the total sum of the collection revenues of
the Customer per each Reporting Period according to the Advertising
Agreements.
“Cost
of Advertising Services”
- the
amount (including VAT and Advertising Tax) payable by the Customer for the
Advertising Services provided by the TV Company pursuant to this Agreement.
“Commodity
Brand”
- an
advertising object, which includes goods, services, legal entities, individuals,
etc.
“Financial
Brand”
- a
reference designation for one or more commodity brands which may be used by
the
Parties for accounting purposes (Acts, invoices, etc)
“Log”
- a
document confirming the Advertising placement on the TV Channel’s
Air.
“Broadcast
Schedule” - a schedule
of the broadcasting of TV programmes on the TV Channel’s Air.
“PR-Services”
- services
aimed to establish public relations, and in particular communication to the
public of certain information available to it of a political or commercial
nature by way of TV broadcasting, carried out by the TV Company at the request
of a third party on in-house current affairs and/or informative programmes
outside advertising packages.
“Special
Projects”
-
information to be used for placement on the TV Channel’s Air characterized by an
original format and implemented in various interactive forms (quizzes,
competitions, votings, chats, etc.) which allows the audience to take part
in
the programmes by way of SMS communication.
“Forecast”
- an
estimate for the Cost of Advertising Services and associated indicators listed
in clause 11.3 below for one calendar year as agreed by the Parties.
“Annual
Budget”
-
the
agreed Forecast for the Cost of Advertising Services and associated indicators
listed in clause 11.3 below for one calendar year as agreed by the
Parties.
“Reforecast”
-
any
revision on the agreed outcome of the Cost of Advertising Services and
associated indicators listed in clause 11.3 for the remainder of the specified
calendar year made at any point during that year. Such a revision may be made
in
relation to a previous Reforecast or to the Annual Budget.
3
“Rating
point” (“RP index”) -
the
rating of individual time intervals of Advertising on the TV Channel’s Air,
identified on the basis of people-metric study results of the audience. These
results to be provided by the company “GfK - Ukraine” or by any other
specialized company approved by the Parties.
“GRP”
- xxxxx
XX
index.
“CPP”
-
cost of
RP index (net amount of VAT and Advertising Tax)
“Prime
Time” -
any time
interval within the Broadcast Schedule between 6:00PM through 11:00PM ( Mondays
to Fridays) and any time interval between 5:00PM -11:00PM (Saturdays and Sundays
and non-working days as determined by the Cabinet of Ministers of Ukraine).
“Off-Prime
Time” -
any time
intervals within the Broadcast Schedules which are not indicated as Prime Time
above.
2.
SUBJECT OF AGREEMENT
2.1
This
Agreement shall regulate the relationship between the Parties in respect of
broadcasting (placement) on the TV Channel’s Air of National Advertising,
Regional Advertising and Social Advertising.
2.2
Pursuant to this Agreement the TV Company shall undertake to provide the
Customer with Advertising Services to place the Advertising of the Customer’s
clients (Advertisers) on the TV Channel’s Air for the period commencing on
January 1, 2007 until December 31, 2011 (hereinafter “Advertising Period”) and
the Customer shall make payments for the services provided by the TV Company
in
accordance with the scope and conditions defined in this Agreement.
2.3
Should the structure and procedure for the Regional Advertising placement be
subject to any changes, the Parties shall additionally agree on the regions
and
the procedure for rendering services to be provided by the TV Company with
the
aim to place the largest practical amount of Regional Advertising in any
Reporting Period. Both Parties are hereby placed under an obligation to notify
each other of any such changes in accordance with the procedures set out in
clause 14.10 under which the Parties shall reach a mutual solution within 30
(thirty) days.
2.4
Provisions for the Advertising placement shall be agreed upon on a monthly
basis
by the Parties in Annexes to this Agreement.
The
Annexes shall be signed monthly by the Parties not later than 1 (one) working
day prior to the beginning of the next Reporting Period.
Advertising
Services shall be provided to the Customer in the volume (quantity) indicated
in
a relevant Annex and in compliance with the Placement Schedule.
2.5
Unless otherwise expressly agreed by the Parties, this Agreement shall not
apply
to legal relationships between the Parties in respect of Media Sponsorship,
Product Placement, PR-Services, Special Projects, Sponsorship Advertising and
Political Advertising.
4
3.
RIGHTS AND OBLIGATIONS OF THE PARTIES
3.1
The
TV
Company:
3.1.1
shall provide the Customer with Advertising Services for the Advertising
placement on the TV Channel’s Air in full compliance with the Placement
Schedule. The Placement Schedules are prepared by the Customer and placed in
the
Automated System of Advertising placement, a computer program (hereinafter
“VIMB”). The TV Company shall accept the Placement Schedule at least 2 (two)
working days prior to the start date of the Advertising placement on the TV
Channel’s Air. Both Parties shall perform their obligations in accordance with
the provisions of clause 6 below.
3.1.2
shall provide the Customer with all and any relevant information required to
perform this Agreement as well as to timely inform the Customer about the TV
Company’s technical requirements in respect of the quality standards of
Advertising Materials.
3.1.3
shall not provide Advertising services to third parties similar to Advertising
Services under this Agreement, except for Advertising placed by the TV Company
on the TV Channel’s Air at its own discretion within the framework of: (i) the
international agreement entered into with “Innova Film GmbH” on 11 December 1996
as well as its legal successor or in the framework of another similar agreement
whose subject shall not be placement of Advertising of Advertisers - Ukraine
residents (TV Company shall promptly inform the Customer about conclusion of
such similar agreement and the TV Company’s new counterparty shall be defined in
the additional annex to this Agreement); and (ii) agreements on advertising
services entered into with Gravis LLC concerning placement of Advertising of
TV
channels whose broadcasting licenses are owned by Gravis LLC as well as
agreements on advertising of internet sites and as otherwise provided in this
Agreement.
3.1.4
shall refrain from broadcasting Unauthorized Advertising.
3.1.5
shall upon the execution of this Agreement, provide the Customer with the TV
Channel’s prospective Broadcast and Advertising Schedules for the first quarter
of 2007 and to further deliver such Schedules to the Customer quarterly at
the
earliest convenience and not later than 10 (ten) working days before the
commencement of the next relevant quarter.
3.1.6
shall inform the Customer about any changes of the Broadcast and Advertising
Schedule not later than the 20th
(twentieth) day of the current month. The TV Company shall immediately (within
2
(two) days) inform the Customer of any changes in the Broadcast and Advertising
Schedule for the next month in case the said changes are to be introduced by
the
TV Company later than the 20th
(twentieth) day of the current month. The terms for a relevant advance notice
may not be complied with by the TV Company if changes are to be introduced
for
reasons indicated in clause 3.1.7 below.
3.1.7
shall have the right to introduce the changes into the Broadcast Schedule for
the next month after the 20th
(twentieth) day of the current month only if such changes have been formerly
agreed with the Customer in writing, except for the situations where the changes
are to be introduced urgently due to events of state importance and/or force
majeure situations or in connection with annulment or change of time of sports
events which were supposed to be broadcasted live, etc, (i.e. when the written
agreement between the Parties in advance would be impossible to reach due to
reasons outside the TV Company’s control).
5
3.1.8
shall be entitled to refrain from accepting Advertising Materials for
broadcasting if their technical specifications do no meet the TV Channel’s
requirements for similar video products, the Advertising’s content does not meet
the TV Channel’s ethical, political or editorial principles and the Advertising
does not comply with Ukraine’s legal provisions in respect of its form and
content.
3.1.9
shall immediately notify the Customer of its refusal to place the Advertising
due to the reasons indicated in clause 3.1.8 in
accordance with the procedures established in clause 14.10 below
and
shall suggest that it is either replaced or varied to comply with the TV
Channel’s requirements and/or Ukraine’s legislation.
3.1.10
shall inform the Customer in writing of all changes in the Placement Schedule
and other provisions agreed by the Parties which may arise in the course of
the
Advertising placement. The relevant notice shall be delivered to the Customer
at
least 48 (forty-eight) hours prior to the date of the changes to be introduced
except for the cases otherwise stipulated by legislation of Ukraine and this
Agreement.
3.1.11
shall inform the Customer in writing of all failures in respect of the
Advertising placement. A relevant notice shall be delivered to the Customer
no
later than 24 (twenty-four) hours after the time at which the relevant
Advertising should have been aired according to the Placement Schedule.
3.1.12
shall edit the Advertising in order to compile it into advertising packages
and
shall provide services on placement of the Advertising according to the
provisions and rules hereof for providing such services as agreed by the
Parties.
3.1.13
shall provide the Customer with a requested Log not later than 10 (ten) working
days after the receipt of a relevant request.
3.1.14
shall review and respond to any of the Customer’s written requests regarding a
possibility to broadcast any Advertising within 3 (three) working days of
receipt of the written request, in accordance with the procedure set out in
clause 14.10 below. Should no answer be provided during this time, the Customer
shall regard this as an affirmative answer.
3.1.15
shall in the event of the its refusal to provide Advertising Services for the
Advertising placement in respect of any particular Advertiser and/or particular
Advertising which is otherwise in compliance with its technical requirements
and
ethical and editorial policies of the TV Company, duly inform the Customer
in
writing and provide the reasons for its refusal.
3.2.
The
Customer:
3.2.1
shall deliver to the TV Company all information and/or documentation required
to
provide services for the Advertising placement within the term of delivery
that
shall be sufficient to perform the obligations assumed by the TV Company,
including:
(i)
shall
provide the TV Company with Advertising Material and its necessary licenses
(or
their duly certified copies) if the activity, goods and/or services to be
advertised are subject to licenses and/or certificates or duly notarized copies
thereof.
6
(ii)
shall provide the TV Company as soon as demanded with the appropriate
documentation to duly prove that any object of industrial property used in
Advertising such as trade marks for goods and/or services, etc., have been
legally and lawfully used in the Advertising;
(iii)
shall provide the TV Company as soon as demanded with documents duly providing
an individual’s consent for the usage of his/her image and/or name, if such
individual’s image and/or name has been used in the Advertising;
(iv)
shall provide the TV Company as soon as demanded with documents duly confirming
compliance with the rights attached to copyright works and/or related rights,
when creating and distributing such Advertising, as well as with information
on
Ukranian and foreign authors of the works used in the Advertising , according
to
the form requested by the TV Company, if the TV Company views the Advertising
as
a likely breach of copyright and/or related rights of third
parties.
3.2.2
shall provide the TV Company as soon as demanded with Advertising Materials
which comply with the Ukrainian legislation and the TV Company’s technical
requirements including legislation on advertising, unfair competition,
protection of consumers’ rights and intellectual property rights. Advertising
Materials are to be provided at least 2 (two) working days prior to the first
day of the relevant Advertising placement. Should the relevant Advertising
Materials be delivered later, then the TV Company shall not be held responsible
for a breach of the Placement Schedule in respect of compliance with the terms
of such Advertising placement.
3.2.3
shall set out and agree with the Company on
a
monthly basis the Cost of the Advertising Placement based on the Rates for
Advertising Placement, taking into account the TV Company’s current programming
policy, the audience, the TV Channel’s technical capabilities, the Advertising
positioning in the advertising package, its seasonality and competitiveness.
Considering
the above, the Customer has the right to use a lower amount than the agreed
Rates for the Advertising placement only in cases when it was not possible
to
agree the Cost of the Advertising Placement on the basis of the Rates of
Advertising Placement higher than the agreed amount by the TV Company or in
full
compliance with them. Should the applied Rates for the Advertising Placement
be
lower than ([***) of those agreed by the Parties or (***) more, the Customer
shall provide the TV Company with a detailed explanation on a case by case
basis
within ten (10) days of using such lower Rates for the Advertising Placement,
without the need of prior request by the TV Company.
3.2.4
When forming the Cost for Advertising Placement for each subsequent year within
this Agreement’s Effective Period, the Customer shall apply the Rates for
Advertising Placement which shall not be lower than those which were valid
in
the previous year.
3.2.5
shall provide the TV Company’s certain employees and/or professional advisors as
agreed by the Parties with access to the Customer’s documents connected with the
performance hereof, including the VIMB data which allows the TV Company to
daily
monitor and retrieve data on the Customer’s clients (Advertisers), terms, prices
and other provisions of the Advertising Agreements. The access shall be provided
to the TV Company’s employees and/or professional advisors during working hours
subject to a notice in advance.
3.2.6
shall be entitled to send a request in writing to the TV Company concerning
a
possibility to broadcast other Advertising which has not been stipulated and/or
regulated in this Agreement.
7
3.3
The
Parties shall execute monthly bilateral deeds on providing services and
settlements of accounts pursuant to the terms and conditions stipulated
hereunder.
3.4
The
Parties shall agree the Rates for Advertising Placement for each subsequent
year
based on the TV Channel’s ratings, seasonal market fluctuations in Ukraine and
other factors deemed by the Parties as objective.
3.5
In
the event of the Customer entering into similar agreements as this Agreement
with broadcasting companies and/or with its representatives whose audience
shares are similar to the TV Company’s audience shares (hereinafter “Agreements
with Broadcasters”), the Customer shall notify the TV Company about plans to
enter into such Agreements with Broadcasters at least 30 (thirty) days prior
to
the expected date of its conclusion.
3.6
(***)
4.
COST OF SERVICES FOR ADVERTISING PLACEMENT AND MUTUAL SETTLEMENT OF
ACCOUNTS
4.1
Monthly Cost of Placement shall be agreed by the Parties in Annexes hereto.
The
monthly Cost of the TV Company’s Advertising Services provided hereunder shall
be estimated in Ukraine’s local currency and shall constitute (***) of the
relevant Cost of Placement.
4.2
The
Cost of the TV Company’s Advertising Services and procedure for the payment
thereof shall be agreed in relevant Annexes for the respective Reporting Period.
Should the Parties not agree otherwise in Annexes, the Customer shall pay the
TV
Company the Cost of Advertising Services by transferring the money to the TV
Company’s bank account of the within 3 (three) banking days from the receipt of
the Cost of Placement to its bank account in accordance with the Advertising
Agreements.
4.3
The
Customer’s obligations in respect of payments for the TV Company’s Advertising
Services shall be deemed performed the moment the relevant funds have been
written off the Customer’s account, provided that necessary bank transfer
requests confirming that such funds were properly addressed to the TV Company’s
bank account can be provided by the Customer on written request by the TV
Company.
4.4
The
Customer is obliged to provide copies on a weekly basis of relevant payment
documents for the previous week to the TV Company as proof of the payments
for
Advertising Services hereunder.
4.5
All
payments between the Parties shall be made inclusive of VAT and other taxes
as
well as other duties and mandatory payments to the budget which may be required
in connection with such payment settlements.
4.6
Beginning from July 1, 2007 and each quarter thereafter, the TV Company shall
review the Cost of Advertising Services received by the TV Company during the
preceding quarter and the first month of the quarter just closed. Should the
Cost of Advertising Services received by the TV Company on the date of review
fall below (***) of the Cost of Advertising Services for those 4 (four) months,
the Customer shall within 7 (seven) days from the date of review but not earlier
than the end of the second quarter pay the accrued current difference between
(***) of the Cost of Advertising Services and the actually paid Cost of
Advertising Services.
8
4.7
The
Parties hereto shall be deemed corporate profit tax payers as generally provided
for by the laws of Ukraine “On Corporate Profit Tax”.
5.
PROCEDURE FOR PROVIDING REPORTS
5.1
Within 12 (twelve) days of the month following the Reporting Period the Parties
shall prepare a draft service provision and a payment settlement deed that
contains and approves the actual amount of the Advertising Services (the number
estimated in minutes), the actual Cost of the Advertising Services rendered
and
the amount of the Customer’s debt for the Advertising Services for the previous
Reporting Period. The Customer and TV Company hereby confirm that they shall
take all reasonable measures to prepare the documents indicated in clauses
5.1
and 5.2 of this Agreement by the 10th
(tenth)
day of the month following the Reporting Period.
5.2
Along
with the deed as per clause 5.1 above the Parties agree to break down the deed’s
content in the form agreed by the Parties which contains the
following:
1)
Customer’s clients (Advertisers);
2)
Names
of Commodity Brands/Financial Brands;
3)
Advertising placement period (Reporting Period);
4)
The
total Cost of Placement within the Reporting Period (including VAT and
Advertising Tax), accompanied by a list of the 20 major Advertisers /Customer’s
clients and the copies of invoices issued by the Customer to the Advertisers
in
compliance with the TV Company’s request;
5)
The
cost of Advertising Services for Advertising placement within the Reporting
Period in respect of the agreed audience;
6)
The
amount of the Customer’s debt for the Advertising Services for the previous
Reporting Period;
7)
The
amount of the Customer’s debt for payment of the Cost of Advertising Services
from the commencement date of the Placement Period up to the end of the
Reporting Period.
The
deed
may also contain other information as the Parties deem appropriate.
5.3
The
deed as per clause 5.1 above, shall be signed by both Parties within 3 (three)
days upon its completion or the Parties shall present the reasoned objections
to
the deed in writing.
5.4
As to
the accounting documentation that has not been stipulated here, both Parties
shall sign a separate Annex hereto which shall determine the content and
procedure of submission of the accounting documentation. Such Annex to be signed
at the same time as this Agreement.
6.
TECHNICAL SUPPORT
9
6.1
The
exchange of information which is necessary for proper performance of either
Party’s respective obligations hereunder (including preparation and approval of
the Placement Schedule and preparation and approval of full and accurate
information regarding the budget of clients for the current and subsequent
years, if available) shall be implemented through the use of VIMB by the
Customer and containing all necessary information used to sort orders for
Advertising placements on the TV Channel’s Air. Procedures and conditions of the
use of VIMB shall be regulated by a separate license agreement (including agreed
responsibility for technical matters of programme management).
6.2
The
Customer shall copy all Placement Schedule data and financial information in
connection with projecting the Cost of Placement daily. The Customer shall
warrant and represent that in case of a technical failure, natural disaster
or
breakdown it is able to restore (renew) the agreed information and functionality
within 24 (twenty-four) hours or as soon as may be practicable upon the expiry
of the 24 (twenty-four) hours. Inability to provide the information or
functionality within the period exceeding 1 (one) week shall be deemed as a
failure to perform this Agreement.
6.3
Should any discrepancy be discovered between the invoices issued to the
Customer’s clients (Advertisers) and the data contained in the Customer’s
monthly reports on the Advertising placement composed on the basis of the VIMB
data and properly containing all the required adjustments pursuant to the latest
data provided by GfK-Ukraine (or any other specialized company as agreed by
the
Parties), the Customer shall provide an appropriate explanation in writing
in
respect of each such discrepancy within 3 (three) working days upon receipt
of
the TV Company’s respective request (the TV Company shall provide the Customer
with a list of persons authorized to deal with such request). The requests
of
this kind shall be sent by the TV Company in accordance with the provisions
of
clause 14.10 below.
6.4
Should any Advertiser’s campaign be over before the Reporting Period expires the
Customer shall provide the TV Company with the information containing the volume
of ratings of such campaign based on the data provided by GfK-Ukraine (or any
other specialized company as agreed by the Parties) on the date of submission
of
such information, as well as the campaign’s period, audience, brand and the type
of Advertising. The information of this kind shall be provided to the TV Company
in writing in accordance with the provisions of clause 14.10 below. The TV
Company shall either approve the information received or submit reasoned
objections to approval by 12:00AM of the day following the day when it was
provided by the Customer. The TV Company’s response shall be signed by the TV
Company’s Marketing Director (and/or any other duly authorized employee of the
TV Company).
7.
LIABILITY OF THE PARTIES
7.1
Should either Party fail to perform (or to improperly perform) its obligations
hereunder, the Party at fault shall reimburse the other Party for all reasonable
losses incurred as a direct result of such failure to perform (or improper
performance) pursuant to Ukrainian legislation.
7.2
In
case of any delayed payment hereunder, the Party at fault shall pay a penalty
for each delayed day to the other Party in the amount of the National Bank
of
Ukraine’s (***) effective during the delay period, subject to the receiving
Party sending a relevant claim in writing to the debtor. Should the receiving
Party send no claim of this kind in writing, the penalty shall neither be
charged nor paid.
10
7.3
Should the TV Company be in breach of its obligations in respect of providing
Advertising Services (i.e. the Advertising has not been placed, the time or
sequence of the Advertising placement has been changed, the quality and
technical parameters have not been complied with, i.e. lack of sound,
disturbances, breaches regarding duration, contents or versions of the
Agreement, etc.), the TV Company shall place the non-placed or unduly placed
Advertising increasing the time assigned by 1.5 within the slots agreed with
the
Customer, or return if so requested by the Customer, the funds that have been
paid by the Customer for the Advertising placement and reimburse the Customer
in
full for all accrued expenses.
7.4
The
TV Company shall not be responsible for the breaches as per clause 7.3 above
if
the breaches occurred due to the Customer’s fault.
7.5
Should Unauthorized Advertising be placed on the TV Channel’s Air, the TV
Company shall pay a fine to the Customer at the rate of double the cost of
placement of such Unauthorized Advertising using the Rates of the Advertising
placement for each airing of the Unauthorized Advertising provided that the
Customer sends the TV Company a relevant complaint in the form of a registered
letter. Should the Customer not demand in writing that the fine be paid, the
fine will neither be charged nor paid.
7.6
In
case of an unreasonable refusal to place the Advertising (clause 3.1.15), the
TV
Company shall be subject to a fine payable to the Customer at the rate of (***)
of the Cost of the Advertising Placement based on the Rates for the Advertising
Placement that the TV Company refused to place.
To
support compliance with the criteria of acceptable Advertising, the TV Company
shall provide the Customer with a copy of its Ethics Policy and any regulations
of the TV Company’s Editorial Committee and the Customer hereby agrees to comply
with all conditions applicable under this Agreement.
7.7
The
Customer shall be liable for the Advertising Materials’ compliance with the TV
Company’s technical standards and shall ensure the compliance with the
applicable copyrights of the Advertising (including those arising when the
Advertising is produced), rights and lawful interests of third parties
(including those provided for under the laws of Ukraine “On Copyrights and
Related Rights”) for which the Customer shall obtain similar guarantees from its
clients/Advertisers. The Customer shall not order the Advertising to be placed
on the TV Channel’s Air in respect of which it has not obtained a written
guarantee from its Client/Advertiser that production and distribution of the
Advertising in question is not in breach of rights and interests of third
parties when copyright works are used.
All
and
any property claims of third parties including those submitted to the TV Company
in connection with violations of their rights and interests in the course of
the
Advertising production and/or distribution shall be readdressed to the Customer
with a copy being sent to third parties in question for settlement by the
Customer and/or Advertisers at their own expense. With this condition in view
the Customer shall undertake to actively participate in settling such claims.
Should
the TV Company incur any losses due to the settlement of such claims, the
Customer shall undertake to arrange that the losses shall be reimbursed in
full
by the actual infringer of the third party rights and should that be impossible,
the Customer shall pay to the TV Company a fine of an amount equal to the losses
duly documented by the TV Company.
11
7.8
Should the Customer be in breach of clause 6.3 hereof (in case of not providing
explanations stipulated by such clause) and three times not provide
explanations, the Customer shall pay a fine to the TV Company at the rate of
(***) of the amount equal to the negative difference between the invoices issued
and the information contained in the Customer’s monthly accounting reports
composed on the basis of the VIMB data and containing all necessary adjustments
pursuant to the final data provided by GfK-Ukraine (or another specialized
company as agreed by the Parties). Unless the TV Company demands in writing
that
the fine should be paid, the fine will neither be charged nor paid.
7.9
Should the Customer be in breach of clause 3.2.3 hereof (in case of not
providing explanations stipulated by such clause) the Customer shall pay a
fine
to the TV Company at the rate of (***) of the amount equal to the negative
difference between the actual Cost of Placement and Cost of Placement calculated
with the use of the Rates for Advertising Placement. Unless the TV Company
demands in writing that the fine should be paid, the fine will neither be
charged nor paid.
7.10
All
forfeits (penalties and fines) indicated herein shall be subject to payment
by
the Party at fault within 5 (five) business days upon the date of receipt of
the
request in writing sent by the other Party. Payment of penalties or fines shall
not release the Parties from performance of their obligations
hereunder.
8.
FORCE MAJEURE
8.1
Either Party shall be released of its responsibility for a full or partial
failure to perform its respective obligations hereunder if such failure to
perform results from force majeure that occurs and prevails after the execution
of this Agreement, which the said Party could neither foresee nor prevent using
reasonable measures.
For
the
purpose hereof, force majeure circumstances include the following: natural
disasters, wars or military operations, strikes in the industry or in a relevant
region, laws adopted by the President of Ukraine or state authorities leading
to
impossibility to perform this Agreement as well as urgent and prompt provision
of the airtime to Ukraine’s officials, coverage of official visits of the
state’s leaders, violation/failure to provide services of transmitting signals
by Concern RRT and other circumstances beyond the Parties’ reasonable control.
8.2
The
Party which is not able to perform its obligations hereunder shall immediately
(no later than 5 (five) working days) notify the other Party about the
occurrence and termination of the force majeure circumstances. The
representatives of the Parties are to hold consultations as soon as possible
to
agree on the steps to be taken by the Parties.
The
fact
of such circumstances occurring and its duration shall be confirmed by a special
document to be issued by competent authorities or organizations, including
Ukraine’s Chamber of Trade and Industry.
8.3
A
failure to notify or a delayed notification in respect of the force majeure
circumstances shall deprive the relevant Party of the right to refer to any
of
the above mentioned circumstances as grounds for release of its liability for
the delay in performing its obligations.
8.4
Should the Advertising not be aired by the TV Channel as a result of force
majeure, the TV Company, at the Customer’s sole discretion, shall either place
such Advertising within similar time slots and similar programmes or return
to
the Customer the advance payments for the Advertising placement that has not
been aired.
12
9.
SPECIAL PROVISIONS
9.1
Both
Parties agreed to enter into a separate agreement by December 31, 2006 at the
latest to implement the agreements on placing Political and Sponsorship
Advertising entered into by the TV Company independently.
9.2
Pursuant to the Agreement as per clause 9.1 above the Customer, as commissioned
by the TV Company, shall provide the following services in exchange for a
remuneration fee: to research potential Advertisers to place Political and
Sponsorship Advertising on the TV Channel’s Air, to prepare and send commercial
offers to third parties to enter into agreements on the Political and
Sponsorship Advertising placement on the TV Channel’s Air, to hold
pre-contractual negotiations with third parties concerning entering into
agreements on the Political and Sponsorship Advertising placement, to prepare
rates for the Political and Sponsorship Advertising placement and to compile
Placement Schedules in accordance with projected Broadcast and Advertising
Schedules.
9.3
The
cost of services to be provided by the Customer as per clause 9.2 above shall
be:
9.3.1
(***) of the TV Company’s actual gross revenue which consists of (i) revenues
collected from sales under agreements on the Political and Sponsorship
Advertising placement; (ii) forfeits (penalties, fines) to be payable to the
TV
Company and other revenues outside sales revenues actually received by the
TV
Company under the agreements for the Political and Sponsorship Advertising
placement; and (iii) compensation received by the TV Company in the Reporting
Period under the agreements for the Political and Sponsorship Advertising
placement entered into by the TV Company with Advertisers.
10.
SETTLEMENT OF DISPUTES
10.1
All
and any disputes/differences arising out of this Agreement or in connection
herewith shall be settled by way of negotiations between the
Parties.
10.2
Should the Parties be unable to settle the dispute amicably, it shall be subject
to settlement at the Kiev City Economic Court pursuant to the procedure
envisaged by Ukrainian legislation.
11.
OTHER PROVISIONS
11.1
Based on the monthly GRP Forecast for the TV Company’s advertising packages
(expressed in 30 second GRPs per audience as agreed by the Parties) signed
by
the General Director of the TV Company and presented by the TV Company for
the
following year, the Parties shall agree and approve a Forecast for the Cost
of
Advertising Services, its expected power ratio for the TV Channel, the sold
and
average CPP and a list of risks and key forces on the TV advertising market
for
the following year, not later than 10 (ten) working days from the presentation
of the GRP Forecast (expressed in 30 second GRPs per audience as agreed by
the
Parties) by the TV Company.
13
The
Parties shall agree to enter into a discussion about monthly GRP Forecasts
for
the TV Company’s advertising packages (expressed in 30 second GRPs per audience
as agreed by the Parties) and Cost of Advertising Services Forecasts, the
expected power ratio of the TV Channel, the sold and average CPP from the
Customer and to carry out necessary work jointly to agree a position to
determine the Annual Budget for the following year. This process shall not
be
undertaken more frequently than once a year according to the following
procedure:
11.1.1
The Forecast for each calendar year within the Effective Period shall be agreed
and approved by the Parties by September 30 of the year preceding the forecasted
year. However, the Forecast for 2007 shall be agreed by the Parties within
10
(ten) days from the day the TV Company provides the monthly GRPs for the TV
Company’s advertising packages (expressed in 30 second GRPs per audience as
agreed by the Parties). Such preliminary Forecast shall contain projected
numbers for the TV Company’s monthly GRPs (expressed in 30 second GRPs per
audience as agreed by the Parties), the TV Company’s monthly revenues, its
planned monthly audience shares and basic characteristics of the TV Company’s
audience.
11.1.2
The revised Forecast for each calendar year within the Effective Period shall
be
agreed and approved by the Parties by November 1 of the year preceding the
forecasted year. However, the Forecast for 2007 shall be agreed by the Parties
within 10 (ten) days from the day the TV Company provides the monthly GRPs
for
the TV Company’s advertising packages (expressed in 30 second GRPs per audience
as agreed by the Parties). Such revised Forecast shall contain projected numbers
for the TV Company’s monthly GRPs (expressed in 30 second GRPs per audience as
agreed by the Parties), the TV Company’s monthly revenues and planned monthly
audience shares, basic characteristics of the TV Company’s audience and the
percentage of inaccuracy arising when calculating the indicators of the TV
Company’s monthly revenues.
11.1.3
The Annual Budget for each calendar year within the Effective Period shall
be
agreed, approved and signed off by both Parties by November 15 of the year
preceding the forecasted year. However, the Forecast for 2007 shall be agreed
by
the Parties within 10 (ten) days from the day the TV Company provides the
monthly GRPs for the TV Company’s advertising packages (expressed in 30 second
GRPs per audience as agreed by the Parties). The TV Company shall not be
entitled to withdraw its approval of the Annual Budget without providing the
Customer with essential social and economic reasons of such withdrawal. Any
such
reasons for withdrawal shall be presented by the TV Company within 1 (one)
month
from approval of the revised Budget. Should the Customer not be provided with
the reasons for withdrawal, the provisions of clause 12.4.3 (ii) shall not
apply. The Annual Budget shall be in the form stipulated in the
Annex.
11.2
Based on the forecasted indicators for the GRPs of the TV Company’s advertising
packages (expressed in 30 second GRPs per audience as agreed by the Parties)
presented by the TV Company for a period of 5 (five) years (2007 - 2011
inclusive) and signed by the General Director of the TV Company, the Customer
shall prepare and submit to the TV Company within 3 (three) weeks from such
presentation by the TV Company a 5 (five) year Forecast indicating an annual
estimated target for the Cost of Placement, the expected power ratio for the
TV
Company, the sold and average CPP and a list of risks and key forces on the
market for the projected period.
Both
Parties shall agree to enter into a discussion about the 5 (five) year Forecast
for GRPs of the TV Company’s advertising packages (expressed in 30 second GRPs
per audience as agreed by the Parties) presented by the TV Company and for
the
Cost of Advertising Services, the expected power ratio, the sold and average
CPP
presented by the Customer and carry out any necessary work jointly to agree
a
position in relation to the Forecast for 5 (five) years. This process shall
not
be undertaken more frequently than 3 (three) times per year.
14
11.3
The
Customer shall deliver the following analytical data to the TV Company in order
to provide reasonable grounds for the Cost of Placement included into the Annual
Budget, the 5 (five) year Forecast and quarterly Reforecast, as well as the
Cost
of Placement in the Reporting Period:
-
the GRP
sold monthly within Prime Time slots and the total for the appropriate
period;
-
the GRP
sold monthly within Off-Prime Time slots and the total for the appropriate
period;
-
the
monthly average CPP within Prime Time Slots and the total for the appropriate
period;
-
the
monthly average CPP within Off-Prime Time slots and the total for the
appropriate period;
-
the GRP
within Prime Time and Off-Prime Time;
-the
average CPP within Prime Time and Off-Prime Time.
Such
data
shall be provided as part of each Annual Budget and Reforecast on the dates
as
set out in clauses 11.1 above and 11.6 below.
11.4
By
November 15 of the year preceding the projected year, the Customer shall provide
the TV Company with the annual Forecast on the TV Channel in respect of the
20
(twenty) largest Advertisers and industry categories as defined by the TV
Company in the relevant request provided to the Customer, at least 10 (ten)
working days before such provision by the Customer, with an indication of
monthly forecasted receipts and volumes in such year.
11.5
The
TV Company shall provide the Customer with the specified Forecasts for GRPs
of
the TV Company’s advertising packages (expressed in 30 second GRP per audience
as agreed by the Parties) for each subsequent calendar month within the
Effective Period by the 20th (twentieth) day of the month preceding the
projected month and signed by the TV Company’s authorized representative.
The
projected amounts of the TV Company’s Cost of Advertising Services and GRPs for
the TV Company’s advertising packages (expressed in 30 second GRPs) as well as
the volume of Advertising Services in minutes, shall be agreed on a monthly
basis between the Parties in Annexes to this Agreement.
11.6
Reforecast. In order to support the Parties to achieve the budget indicators
for
the year, the Parties shall review their budgets together for the remainder
of
the year bearing in mind the indicators for the preceding period of the year.
The result of this process is an agreed Reforecast which will show the actually
achieved results and/or identify and agree the actions to be taken by both
Parties to ensure that the Annual Budget is met. The Reforecast is to be
documented in a letter signed and agreed by the Parties no later than the
15th
(fifteenth) day following the end of the preceding quarter.
A
Reforecast of the Annual Budget does not eliminate the responsibilities of
either Party under the Annual Budget, but simply provides an updated opinion
on
the likely results for the year to better enable both Parties to fulfil their
obligations under this Agreement.
15
11.7
Both
Parties shall meet quarterly with the aim to discuss the situation of Ukraine’s
advertising market, possible adjustments to annual volume of GRP for the TV
Company’s advertising packages (expressed in 30 second GRPs) and projected
figures for the Cost of Placement. As part of this meeting the Customer shall
provide the TV Company on a quarterly basis with a quantified analysis of
Ukraine’s TV Advertising market. As requested by the TV Company, the Customer
shall provide an expert opinion on the development of the advertising market
within 2 (two) weeks upon the receipt of such a request, to confirm the
projected Cost of Advertising Services.
12.
EFFECTIVE PERIOD AND EARLY TERMINATION OF AGREEMENT
12.1
This
Agreement shall come into force upon its execution and in respect of its clauses
regarding the provision of Advertising Services from 00:00:01 of January 1,
2007
until 23:59:59 of December 31, 2011 (“Placement Period”). However, upon
expiration of the Placement Period the Agreement shall not expire until both
Parties have fully performed their respective obligations assumed
hereunder(“Effective Period”).
12.2
Should any of the TV Company’s broadcasting licences become inoperative (due to
expiry of their validity periods or as ruled by a court, or for any other
reason) during the Effective Period, the provisions hereof shall remain in
force
for the broadcasting time slots stipulated by any other license held by the
TV
Company which is still effective.
12.3
The
Parties shall start negotiations concerning the possibility, terms and
provisions of the extension of the Effective Period 6 (six) months prior to
the
expiry of the Placement Period.
12.4
This
Agreement may be terminated early as set forth below:
12.4.1
at
any time as agreed between the Parties;
12.4.2
as
initiated by either Party. Should that be the case, the Party initiating the
early termination shall send a relevant notice in writing to the other Party
at
least 90 (ninety) days prior to the proposed termination date. The notice should
be sent in accordance with the provisions set out in clause 14.10 below. The
Party initiating the termination shall be obliged to pay within 7 (seven)
banking days of the termination date an indemnity to the other Party of an
amount equal to (***) of the average monthly amount of the Cost of Placement
calculated for the last (***) months and multiplied by (***). The indemnity
shall be calculated in Ukraine’s local currency;
12.4.3
as
initiated by the TV Company without any indemnity payment in the event
that:
(i)
the
Customer’s order of the TV Company’s Advertising Services account for less than
(***) as compared to the volume of sales indicated in the Annual Budget for
the
current year, provided that the TV Company has performed its obligations in
respect of GRPs for the TV Company’s advertising packages in respect of the
agreed audience (this provision shall apply cumulatively for 6 (six) calendar
months and/or for the entire year);
(ii)
the
Parties fail to approve the Annual Budget for the next calendar year by November
30 of the current year, provided the Parties comply with the provisions of
clause 11 of this Agreement;
(iii)
the
Customer is in breach of clause 3.2.4 hereof;
(iv)
the
Customer is in breach of its obligation if he cannot comply with the provision
under clause 6.2 for a period exceeding 2 (two) weeks.
16
Should
that be the case, the TV Company shall be obliged to send a relevant notice
in
writing to the Customer not later than 90 (ninety) days prior to the proposed
termination date. The notice should be sent in accordance with the provisions
set out in clause 14.10 below.
12.4.4 as
initiated by the Customer without an indemnity payment, in the event of the
TV
Channel’s
audience share accounting for (***) or less in the course of (***) consecutive
months according to the data provided by GfK-Ukraine or any other specialized
company as agreed by the Parties. In this regard the Customer shall send to
the
TV Company a termination notice at least 6 (six) months prior to December 31
of
any year within the Effective Period. The notice should be sent in accordance
with the provisions set out in clause 14.10 below;
12.4.5
as
initiated by the TV Company without any indemnity payment, in the event of
a
substantial change of ownership control of the Customer or if any TV station
or
a direct or indirect shareholder of the TV station becomes directly or
indirectly a shareholder in the Customer.
12.4.6
as
initiated by the Customer without an indemnity payment, in the event that CME
(Central European Media Enterprises Ltd) does no longer, directly or indirectly,
control the TV Company.
12.4.7
in
respect of clauses 12.4.5 and 12.4.6, the Parties agree:
-
on the
date of execution of this Agreement to provide each other with complete and
accurate information about the shareholders (including individuals who are
ultimate owners) and further to inform each other about any changes of
shareholders;
-
that
the initiating Party shall send the relevant notice in writing not later than
120 (one hundred and twenty) days prior to the proposed termination date. The
notice should be sent in accordance with the provisions set out in clause 14.10
below.
12.5
A
drastic change in macroeconomic indices shall not be deemed as grounds for
early
termination of this Agreement by the Parties. Should that be the case, the
Parties shall first try to actively reconsider the provisions hereof and
introduce relevant changes.
12.6
In
the event that the rendering of Advertising Services in connection with the
Advertising placement to the Customer’s client/Advertiser is not completed as of
this Agreement’s early termination date under clause 12.4. above, the Parties’
obligations shall terminate from the date of completion of the Advertising
Services as well as upon full and complete payment settlement between the
Parties in connection with the payment for the TV Company’s Advertising Services
as provided in this Agreement.
13.
CONFIDENTIALITY
13.1
The
content of this Agreement and any other documents related and/or provided under
this Agreement (hereinafter “Confidential Information”) can be disclosed by a
Party only with prior consent in writing from the other Party.
13.2
Notwithstanding the provision of clause 13.1 each Party shall have the right
to
disclose Confidential Information without prior consent of the other Party,
however, with mandatory prompt notification of the other Party of such
disclosure in the following circumstances:
17
13.2.3
if
disclosure of Confidential Information occurs in connection with requirements
of
applicable legislation or requirements of legislative, executive or judicial
bodies;
13.2.4
if
such information is disclosed to consultants or attorneys of the Party,
financial and auditing companies, partners and counterparties or insurance
agents to perform their obligations under this Agreement and provided that
they
shall keep information received confidential. For the purposes of the
confidentiality clause any experts and companies invited by either Party shall
be deemed its employees and the Party in question shall assume responsibility
for them in the same way as for its own employees.
13.3
Upon
this Agreement’s termination for any reason, including expiry of its Effective
Period, either Party hereby agrees to refrain from further use and return to
the
other Party all and any originals (whether complete or in parts) or copies
of
the Confidential Information which have been received from such Party.
13.4
This
confidentiality clause shall be valid for 12 (twelve) months upon this
Agreement’s termination for any reason.
14.
FINAL PROVISIONS
14.1
This
Agreement is made in 2 (two) copies in both English and Russian, one for each
Party, with the same legal effect. In
the
event of any difference between the English and the Russian texts of this
Agreement, the Russian text of this Agreement shall always prevail.
14.2
Upon
this Agreement’s effective date all previous negotiations and correspondence of
the Parties on the issues regulated herein shall become null and
void.
14.3
Amendments as well as Annexes hereto shall be legally valid and deemed an
inseparable part hereof if they are put in writing and signed by duly authorized
representatives of the Parties.
14.4
Neither Party shall be entitled to assign its respective rights and obligations
hereunder to any third party without the consent in writing from the other
Party
unless otherwise expressly provided for herein. Such consent shall not be
unreasonably withheld.
14.5
Unilateral refusal to perform its respective obligations as well as unilateral
amendments to the provisions hereof shall not be allowed unless otherwise
expressly provided for herein.
14.6.
In
the event of any differences arising between the numbers designated in figures
and the numbers spelled in letters, preference shall be given to those
spelled.
14.7
Situations that are not stipulated herein shall be regulated by Ukrainian
legislation.
14.8
The
headings of this Agreement are for convenience only and shall not affect the
Agreement’s interpretation.
14.9
The
Parties are obliged to fully and immediately inform each other of any changes
in
their respective legal structure, addresses, bank details,
etc..
18
14.10
The
Parties shall send notices and requests to each other concerning the provisions
hereof and performance thereof to the agreed addresses, fax and phone numbers,
by courier mail while duplicating it by fax. Notices/ requests shall be deemed
delivered:
-
on the
delivery day - if delivered by courier with appropriate receipt;
-
on the
day of dispatch - if sent by fax during regular working hours with appropriate
confirmation of successful transmission to a fax number previously agreed
between the Parties.
14.
ADDRESSES AND BANK DETAILS
TV
Company
|
Customer
|
||
Limited
Liability Company “Broadcasting Company “Studio 1+1”
01001,
Xxxx, Xxxxxxxxxx, 0/00
|
Limited
Liability Company “VIDEO INTERNATIONAL-PRIORITET”
01015,
Xxxx, Xxxxxxxxxxxxx Xx, 00
|
Xx.
X. Xxxxxxx
|
|
X.
Xx. Bulavin
|
19