EXECUTIVE EMPLOYMENT AGREEMENT

Exhibit 10.10

EXECUTION COPY

EMPLOYMENT AGREEMENT (this “Agreement”) dated as of March 17, 2014 between Armored AutoGroup Parent Inc., a Delaware corporation (the “Company”) and Xxxxxxx Xxxxx (the “Executive”).

WHEREAS, the parties wish to establish the terms of Executive’s future employment with the Company; and

WHEREAS, for purposes of this Agreement, the term “Company” shall include any of its current or future subsidiaries or affiliates and the Company may direct that one or more of such subsidiaries or affiliates fulfill the Company’s obligations under this Agreement, including, but not limited to, any applicable obligations under Section 3 or 4 hereof; provided, however, that any such direction by the Company shall not relieve the Company of its obligations under this Agreement, including under Sections 3 and 4 hereof.

Accordingly, the parties agree as follows:

1. Employment, Duties and Acceptance.

1.1 Employment by the Company. The Company shall employ the Executive to render exclusive and full-time services to the Company, effective as of March 24, 2014 (the “Effective Date”). The Executive shall serve in the capacity of Chief Executive Officer of the Company (and any of its current or future subsidiaries or affiliates as may employ the Executive from time to time) and shall report directly to the Board of Directors of the Company (the “Board”). The Executive shall perform such lawful duties related to the business of the Company as are imposed on the holder of that office by the Bylaws of the Company as in effect on such date, provided that no amendment of the Bylaws may materially and adversely affect the Executive’s duties hereunder, and such other lawful duties related to the business of the Company as are customarily performed by one holding such positions in the same or similar businesses or enterprises as those of the Company. The Executive shall perform such other lawful duties related to the business of the Company as may be assigned to him from time to time by the Board. The Executive shall devote all his full working-time and attention to the performance of such duties and to the performance of such duties; provided, however, that (a) the Executive will be permitted to take part in civic and charitable endeavors so long as such activities do not materially interfere with his ability to perform his duties under this Agreement and (b) the Company (i) acknowledges that, on January 28, 2013, IDQ Operating, Inc. entered into a consulting agreement with an affiliate of the Executive and that such consulting agreement is being amended on the date of this Agreement and (ii) agrees that any duties the Executive performs thereunder will not be deemed to violate any of the Executive’s obligations to the Company under this Agreement, including this sentence.

1.2 Service on the Board. The Board shall take such action as may be necessary to appoint or elect the Executive as a member of the Board as of the Effective Date. Thereafter, during the Term (as defined in Section 2 hereof), the Board shall nominate the

Executive for re-election as a member of the Board at the expiration of the then current term, provided that the foregoing shall not be required to the extent prohibited by legal or regulatory requirements.

1.3 Acceptance of Employment by the Executive. The Executive accepts such employment and shall render the services described above.

2. Duration of Employment.

Subject to Section 4 of this Agreement, this Agreement and the employment relationship hereunder shall continue in effect for one (1) year from the Effective Date (the “Initial Term”), and the terms of this Agreement shall continue beyond the Initial Term in the following manner: the Initial Term shall be automatically extended by one (1) day to always be not less than one (1) year (the “Extended Term”); provided, however, that this extension shall cease upon the earlier of (i) the date of termination of employment or (ii) notice of termination of employment in the case of any termination under Section 4 hereof. The Initial Term and the Extended Term are sometimes referred to in this Agreement as the “Term.” In the event of the Executive’s termination of employment during the Term, the Company’s obligation to continue to pay all Base Salary (as defined below), as adjusted, Annual Bonus (as defined below) and other benefits then accrued shall terminate, except as may be provided for in Section 4 of this Agreement.

3. Compensation by the Company.

3.1 Base Salary. As compensation for all services rendered pursuant to this Agreement, the Company shall pay to the Executive an annual base salary of $650,000, payable in accordance with the payroll practices of the Company (“Base Salary”). The Base Salary shall be reviewed at least annually by the Compensation Committee of the Board (the “Committee”), and may be increased in the sole discretion of the Committee (any increased amount thereupon being the Base Salary hereunder), but not decreased (subject, however, to the proviso of Section 4.2(b)).

3.2 Bonuses. The Executive shall be eligible to receive from the Company an annual cash bonus that will be determined at the end of every year based on the Company’s performance during such elapsed year (the “Annual Bonus”), with the target amount of such bonus equal to 100% of Base Salary, subject, in any event, to the achievement of specified performance targets established in good faith by the Board in consultation with the Executive. Subject to (i) compliance with bank covenants and (ii) except as provided in Section 4.2, the Executive’s continued employment for the period giving rise to the Annual Bonus, in accordance with the terms and conditions of the Company’s bonus plan, any Annual Bonus shall be paid as soon as reasonably practicable following the end of the applicable calendar year (but in no event later than March 15 of the year following the year in which the applicable performance targets have been achieved).

3.3 Participation in Employee Benefit Plans. During the Term, the Executive shall be entitled, to the extent eligible, to participate in all employee benefit plans, practices and programs maintained by the Company and made available to employees generally, including, without limitation, any group life, hospitalization or disability insurance plan, health

program, retirement plan or similar benefit plan of the Company. The Executive’s participation in such plans, practices and programs shall be on the same basis and terms as are applicable to employees of the Company generally.

3.4 Life Insurance. The Executive shall cooperate with the Company in the event that the Company desires to obtain a life insurance policy on behalf of the Executive.

3.5 Vacation. The Executive shall be entitled to four (4) weeks of paid vacation per year.

3.6 Expense Reimbursement. During the Term, the Company shall reimburse the Executive for all reasonable out-of-pocket expenses properly incurred by him in connection with his duties under this Agreement (“Business Expenses”), provided that such expenses are documented and reported in accordance with the Company’s expense reimbursement policies in effect from time to time.

4. Termination.

4.1 Termination for Cause. The Executive’s employment hereunder may be terminated by the Board for “Cause” at any time. For purposes of this Agreement, “Cause” shall mean with respect to the Executive, (a) repeated acts of insubordination, or the Executive’s continued failure to substantially perform the Executive’s duties, (b) failure to follow the lawful directions of the Board, of the Company, or of any subsidiary or affiliate by which the Executive is then employed, (c) material, willful acts of dishonesty, theft, fraud or similar malfeasance resulting or intending to result in personal gain or enrichment at the expense of the Company or any of its subsidiaries or affiliates, (d) conviction of a felony, (e) the commission by or indictment of the Executive of any crime or other activity involving dishonesty or moral turpitude, (f) the commission by or indictment of the Executive of any act of fraud, misappropriation or similar malfeasance, (g) a violation of any written policy of the Company or any of its subsidiaries or affiliates, including, but not limited to, the Company’s employment manuals, rules and regulations which materially and adversely affects the Company or could reasonably be expected to materially and adversely affect the Company, (h) conduct not conforming to standards of good moral character, or which is potentially detrimental to the Company’s business, reputation, character or standing, (i) the Executive engaging in any act that is intended, or may reasonably be expected to materially harm the reputation, business or operations of the Company or any member of its Board, or (j) any other material breach of this Agreement or any other material agreement with the Company that the Executive signs in his personal capacity, including, but not limited to, any non-competition and confidentiality agreement. Prior to a termination for “Cause,” the Executive shall be entitled to written notice from the Company and thirty (30) business days to cure the deficiency leading to the Cause determination, if such deficiency is curable. Notwithstanding the foregoing and without limiting the foregoing in any way, for the avoidance of doubt, the Executive shall receive written notice and thirty (30) business days to cure a deficiency under clauses (a), (b) or (j) hereof. If the Executive cures the deficiency for which he received notice, then such deficiency shall not constitute Cause for purposes of this Agreement.

Upon termination of employment for Cause during the Term, the Executive shall be entitled to receive (i) payments of Base Salary through the date of the Executive’s termination of employment for Cause, which payments shall be made in accordance with the Company’s normal payroll practices, (ii) an amount equal to the Executive’s accrued but unused vacation time as of the date of such termination calculated at his Base Salary, and (iii) any incurred but unreimbursed Business Expenses through the date of such termination.

4.2 Termination by the Company without Cause or by the Executive for Executive Good Reason.

(a) The Company may, upon at least thirty (30) days’ prior written notice to the Executive, terminate the Executive’s employment at any time without Cause. The Executive may, upon at least five (5) days’ prior written notice to the Company, terminate his employment at any time for Executive Good Reason (as defined below). If, during the Term, (i) the Company terminates the Executive’s employment without Cause, or (ii) the Executive terminates his employment for Executive Good Reason, then in lieu of additional payments of Base Salary to the Executive for periods subsequent to the date of any such termination, the Company shall pay to the Executive (A) the sum of (1) cash severance equal to one year of Base Salary, which payments shall be made in accordance with the Company’s normal payroll practices and shall commence on the first payroll period to occur on or following the sixtieth (60th) day after the Executive’s date of termination, provided that the first such payment shall include all Base Salary payable to the Executive pursuant to this subclause (1) between the Executive’s date of termination and the first payroll date to occur on or following the sixtieth (60th) day after the Executive’s date of termination, (2) an amount equal to the Executive’s accrued but unused vacation time as of the date of such termination calculated at his Base Salary, (3) any incurred but unreimbursed Business Expenses through the date of such termination and (B) subject to the Executive’s timely election of continuation coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended (“COBRA”), and the Executive’s continued copayment of premiums at the same level and cost to the Executive as if the Executive was an employee of the Company, the Company will provide the Executive with continued health benefits (to the extent permitted under applicable law and the applicable plan) through the first anniversary of the date of termination at the Company’s expense, provided that the Executive is eligible and remains eligible for COBRA coverage. Following the first anniversary of the separation date, the Executive may thereafter continue to receive COBRA coverage (to the extent permitted under applicable law and the applicable plan) for the remainder of the applicable period, subject to the Executive’s copayment of the full COBRA premiums required for such coverage. The Company may modify its obligation under this Section 4.2(a)(ii)(B) to the extent necessary to avoid any penalty or excise taxes imposed on the Company in connection with the continued payment of premiums by the Company under the Patient Protection and Affordable Care Act. In addition, the Executive shall be entitled to receive his pro-rated Annual Bonus (if any), which payment shall be calculated by multiplying the actual Annual Bonus payment (if any) that would otherwise be due to the Executive had the Executive not terminated employment by a fraction, the numerator of which is the number of days that the Executive was employed during the applicable performance period and the denominator of which is 365, such payment (if any) shall be made to the Executive on the date that such bonus is ordinarily paid by the Company; provided, that such payment shall not occur prior to the sixtieth (60th) day following the Executive’s termination of employment. For the avoidance of doubt, the

Executive shall not be entitled to the payments specified in this Section 4.2(a) if his employment is terminated by the Company as a result of the Executive’s death, Disability or for Company Good Reason.

(b) For purposes of this Agreement, “Executive Good Reason” shall mean, without the prior written consent of the Executive (i) any reduction in Base Salary or any agreed upon benefit under this Agreement; provided that the Company may at any time or from time to time amend, modify, suspend or terminate any Base Salary, bonus, incentive compensation or other benefit plan or program provided to the Executive for any reason and without the Executive’s consent if such modification, suspension or termination is consistent with modifications, suspensions or terminations for other senior executive employees of the Company, and provided that any such modification, suspension or termination may reduce the Executive’s Base Salary only if and only for so long as the Company is and remains in breach of one or more covenants of any credit agreements to which the Company is a party, or (ii) a material reduction in the Executive’s responsibilities or duties (other than a change in the number or identity of persons reporting to the Executive or a change requiring the Executive to report to a designated member of the Board) or the title of the Executive as Chief Executive Officer of the Company. Notwithstanding the foregoing, the Executive must provide written notice to the Company of the existence of any condition (or conditions) that the Executive believes constitutes Executive Good Reason within ninety (90) days of the initial existence of such condition (or conditions). Upon receipt by the Company of such notice, the Company will have thirty (30) business days to remedy the condition (or conditions), if remediable. If the Company remedies the condition (or conditions) of which it received notice, then such condition (or conditions) shall not constitute Executive Good Reason for purposes of this Agreement.

4.3 Termination by the Company for Company Good Reason. The Company may terminate the Executive’s employment at any time for Company Good Reason (as defined below). If, during the Term, the Executive’s employment is terminated by the Company for Company Good Reason, the Executive shall be entitled to receive, (A) cash severance payments equal to six (6) months of Base Salary, which payments shall be made in accordance with the Company’s normal payroll practices and shall commence on the first payroll period to occur on or following the sixtieth (60th) day after the Executive’s date of termination, provided that the first such payment shall include all Base Salary payable to the Executive pursuant to this clause (A) between the Executive’s date of termination and the first payroll date to occur on or following the sixtieth (60th) day after the Executive’s date of termination, (B) an amount equal to the Executive’s accrued but unused vacation time as of the date of such termination calculated at his Base Salary, and (C) any incurred but unreimbursed Business Expenses through the date of such termination. For purposes of this Agreement, “Company Good Reason” shall mean written notice by the Company to the Executive that the Company has failed to meet at least ninety percent (90%) of the budgeted EBITDA over a consecutive 18-month period.

4.4 Resignation by the Executive Without Executive Good Reason. The Executive may, upon at least forty-five (45) days’ prior written notice to the Company, terminate his employment hereunder without Executive Good Reason. Upon a voluntary termination without Executive Good Reason, the Executive shall be entitled to receive (a) continued payments of Base Salary through the date of such termination, which payments shall be made in accordance with the Company’s normal payroll practices; provided, however,

that if the Company shall waive part or all of such forty-five (45) day notice period, the Executive shall only receive payments of Base Salary through the date of termination specified in such waiver, (b) an amount equal to the Executive’s accrued but unused vacation time as of the date of such termination calculated at Base Salary, and (c) any incurred but unreimbursed Business Expenses through the date of such termination.

4.5 Disability During the Term. If the Executive becomes Disabled (as defined below) during the Term, the Company shall continue to pay the Executive his Base Salary in accordance with the Company’s normal payroll practices for the duration of the Disability Period, subject to any termination for Disability as defined below. If the Executive becomes entitled to any Annual Bonus earned prior to the end of the Disability Period, the Company shall pay such Annual Bonus to the Executive at the time that such Annual Bonus is ordinarily paid by the Company. For purposes of this Agreement, “Disability” or “Disabled” shall mean that, as a result of the Executive’s incapacity due to physical or mental injury, infirmity or incapacity, the Executive is unable to perform the material duties of his employment hereunder (as determined by the Board) for a continuous period of ninety (90) days or an aggregate period of one hundred and fifty (150) days during any consecutive three hundred and sixty five (365) day period (each such period being hereinafter referred to as a “Disability Period”). Only within thirty (30) days after a Disability Period may the Company may give notice to the Executive of its intent to terminate the Executive’s employment hereunder for Disability.

4.6 Termination Upon Death or Disability. Upon termination of the Executive’s employment by reason of death or Disability during the Term, the Executive (or the Executive’s legal representatives, if applicable) shall be entitled to receive (a) continued payments of Base Salary through the date of the Executive’s termination of employment or death (as applicable), which payments shall be made in accordance with the Company’s normal payroll practices, (b) an amount equal to the Executive’s accrued but unused vacation time as of the date of such termination calculated at Base Salary, and (c) any incurred but unreimbursed Business Expenses through the date of such termination.

4.7 Removal from any Boards and Positions. If the Executive’s employment is terminated for any reason under this Agreement, he shall be deemed to resign from any Board positions and any other position or positions he holds with the Company or any of its subsidiaries or affiliates, including, but not limited to, as an officer of the Company or any of its subsidiaries or affiliates.

4.8 Release. Any payments set forth in Sections 4.2, 4.3 and 4.4 of this Agreement shall be conditioned upon the Executive’s execution and non-revocation of a release of claims in favor of the Company (in a form substantially similar to the form attached hereto as Exhibit A within sixty (60) days following any termination of employment contemplated by Sections 4.2, 4.3 and 4.4).

5. Restrictions and Obligations of the Executive.

5.1 Confidentiality.

(a) During the course of the Executive’s employment, the Executive will have access to certain trade secrets and confidential information relating to Armored AutoGroup Parent Inc. and its current and future subsidiaries (the “AAG Company Group”), which is not readily available from sources outside the AAG Company Group. The confidential and proprietary information and, in any material respect, trade secrets of the AAG Company Group are among its most valuable assets, including but not limited to, its customer and vendor lists, database, engineering, computer programs, frameworks, models, its marketing programs, its sales, financial, marketing, training and technical information, and any other information, whether communicated orally, electronically, in writing or in other tangible forms concerning how the AAG Company Group creates, develops, acquires or maintains its products and marketing plans, targets its potential customers and operates its retail and other businesses. The AAG Company Group invested, and continues to invest, considerable amounts of time and money in its process, technology, know-how, obtaining and developing the goodwill of its customers, its other external relationships, its data systems and data bases, and all the information described above (hereinafter collectively referred to as “Confidential Information”), and any misappropriation or unauthorized disclosure of Confidential Information in any form would irreparably harm the AAG Company Group. The Executive acknowledges that such Confidential Information constitutes valuable, highly confidential, special and unique property of the AAG Company Group. The Executive shall hold in a fiduciary capacity for the benefit of the AAG Company Group all Confidential Information relating to the AAG Company Group and its business, which shall have been obtained by the Executive during the Executive’s employment by the AAG Company Group or any predecessor and which shall not be or become public knowledge (other than by acts by the Executive or representatives of the Executive in violation of this Agreement). Except as required by law or an order of a court or governmental agency with jurisdiction, the Executive shall not, during the period the Executive is employed by the AAG Company Group or at any time thereafter, disclose any Confidential Information, directly or indirectly, to any person or entity for any reason or purpose whatsoever, nor shall the Executive use it in any way, except in the course of the Executive’s employment with, and for the benefit of, the AAG Company Group or to enforce any rights or defend any claims hereunder or under any other agreement to which the Executive is a party, provided that such disclosure is relevant to the enforcement of such rights or defense of such claims and is only disclosed in the formal proceedings related thereto. The Executive shall take all reasonable steps to safeguard the Confidential Information and to protect it against disclosure, misuse, espionage, loss and theft. The Executive understands and agrees that the Executive shall acquire no rights to any such Confidential Information.

(b) All files, records, documents, drawings, specifications, data, computer programs, evaluation mechanisms and analytics and similar items relating thereto or to the Business (for the purposes of this Agreement, “Business” shall be as defined in Section 5.3 hereof), as well as all customer lists, specific customer information, compilations of product research and marketing techniques of the AAG Company Group, whether prepared by the Executive or otherwise coming into the Executive’s possession, shall remain the exclusive property of the AAG Company Group, and the Executive shall not remove any such items from

the premises of the AAG Company Group, except in furtherance of the Executive’s duties under any employment agreement.

(c) It is understood that while employed by the AAG Company Group the Executive will promptly disclose to it, and assign to it the Executive’s interest in any invention, improvement or discovery made or conceived by the Executive, either alone or jointly with others, which arises out of the Executive’s employment. At the AAG Company Group’s request and expense, the Executive will assist the AAG Company Group during the period of the Executive’s employment by the AAG Company Group and thereafter in connection with any controversy or legal proceeding relating to such invention, improvement or discovery and in obtaining domestic and foreign patent or other protection covering the same.

(d) As requested by the AAG Company Group and at the AAG Company Group’s expense, from time to time and upon the termination of the Executive’s employment with the AAG Company Group for any reason, the Executive will promptly deliver to the AAG Company Group all copies and embodiments, in whatever form, of all Confidential Information in the Executive’s possession or within his control (including, but not limited to, memoranda, records, notes, plans, photographs, manuals, notebooks, documentation, program listings, flow charts, magnetic media, disks, diskettes, tapes and all other materials containing any Confidential Information) irrespective of the location or form of such material. If requested by the AAG Company Group, the Executive will provide the AAG Company Group with written confirmation that all such materials have been delivered to the AAG Company Group as provided herein.

5.2 Non-Solicitation or Hire. During the Term and for the thirty-six (36) month period following any termination of the Executive’s employment by the AAG Company Group or by the Executive (the “Restricted Period”), the Executive shall not, (a) solicit, directly or indirectly, any party who is a customer or supplier of the AAG Company Group or its subsidiaries, or who was a customer or supplier of the AAG Company Group at any time during the twenty-four (24) month period immediately prior to the relevant date, for the purpose of marketing, selling or providing to any such party any services or products offered by or available from the AAG Company Group and relating to the Business (provided that if the Executive intends to solicit any such party for any other purpose, he shall notify the Company of such intention) or (b) employ or solicit, directly or indirectly, for employment any person who is an employee of the AAG Company Group at the time of termination or who was an employee of the AAG Company Group at any time during the twelve (12) month period immediately prior to any such solicitation or employment.

5.3 Non-Competition. During the Term and for the duration of the Restricted Period, the Executive shall not directly or indirectly, whether individually, as a director, manager, member, stockholder, partner, owner, employee, consultant or agent of any business, or in any other capacity, other than on behalf of the AAG Company Group or successor of the AAG Company Group, organize, establish, own, operate, manage, control, engage in, participate in, invest in, permit his name to be used by, act as a consultant or advisor to, render services for (alone or in association with any person, firm, corporation or business organization), or otherwise assist any person or entity that engages in or owns, invests in, operates, manages or controls any venture or enterprise which directly or indirectly, engages or proposes to engage in any business that competes with the business or businesses of the AAG Company Group as of

the Executive’s date of termination, including, without limitation, businesses which the AAG Company Group has developed specific written plans to conduct in the future (and as to which the Executive is aware of such planning as of the Executive’s date of termination) and which are reasonably expected to account for in excess of 5% of the AAG Company Group’s total gross annual sales during the twelve (12) month period ending on the Executive’s date of termination (the business described in clause (A) being the “Business”) or (B) in providing services that are similar to, may be used as substitutes for or are in competition with the Business, anywhere in the world in which the AAG Company Group engages or proposes to engage in such Business. Notwithstanding the foregoing, nothing in this Agreement shall prevent the Executive from owning for passive investment purposes not intended to circumvent this Agreement, less than five percent (5%) of the publicly traded equity securities of any competing enterprise (so long as the Executive has no power to manage, operate, advise, consult with or control the competing enterprise and no power, alone or in conjunction with other affiliated parties, to select a director, manager, general partner, or similar governing official of the competing enterprise other than in connection with the normal and customary voting powers afforded the Executive in connection with any permissible equity ownership).

5.4 Reputation. The Executive agrees not to engage in any act that is intended, or may reasonably be expected to materially harm the reputation, business, prospects or operations of the AAG Company Group, any member of its Board or Avista Capital Partners and its affiliated funds, in either case, unless as required by law or an order of a court or governmental agency with jurisdiction, or unless such harm is the indirect and unintended consequence arising out of a proceeding in a judicial forum whereby the Executive seeks to enforce any rights he has related to or arising out of (a) this Agreement or (b) any other agreement between the Executive, on the one hand, and one or more of the above-described parties, on the other hand.

5.5 Property. The Executive acknowledges that all originals and copies of materials, records and documents generated by him or coming into his possession during his employment by the AAG Company Group are the sole property of the AAG Company Group (“Company Property”). During the Term, and at all times thereafter, the Executive shall not remove, or cause to be removed, from the premises of the AAG Company Group, copies of any record, file, memorandum, document, computer related information or equipment, or any other item relating to the business of the AAG Company Group, except in furtherance of his duties under this Agreement. When the Executive terminates his employment with the AAG Company Group, or upon request of the AAG Company Group at any time, the Executive shall promptly deliver to the AAG Company Group all copies of AAG Company Property in his possession or control.

5.6 Work Product. The Executive agrees that all inventions, discoveries, systems, interfaces, protocols, concepts, formats, creations, developments, designs, programs, products, processes, investment strategies, materials, computer programs or software, data bases, improvements, or other properties related to the business of the AAG Company Group, conceived, made or developed during the term of his employment with the AAG Company Group, whether conceived by the Executive alone or working with others, and whether patentable or not (the “Work Product”), shall be owned by and belong exclusively to the AAG Company Group. The Executive hereby assigns to the AAG Company Group his entire rights to

the Work Product and agrees to execute any documents and take any action reasonably requested by the AAG Company Group (at the AAG Company Group’s sole cost and expense) to protect the rights of the AAG Company Group in any Work Product. The Executive acknowledges that any copyrightable subject matter created by the Executive within the scope of his employment, whether containing or involving Confidential Information or not, is deemed a work-made-for-hire under Chapter 17 of the United States Code, entitled “Copyrights,” as amended, and the AAG Company Group shall be deemed the sole author and owner thereof for any purposes whatsoever. In the event of any unauthorized publication of any Confidential Information, the AAG Company Group shall automatically own the copyright in such publication. Further, the AAG Company Group shall automatically hold all patents and/or trademarks, if any, with respect to any Work Product.

6. Other Provisions.

6.1 Notices. Any notice or other communication required or which may be given hereunder shall be in writing and shall be delivered personally, telegraphed, telexed, sent by facsimile transmission or sent by certified, registered or express mail, postage prepaid, and shall be deemed given when so delivered personally, telegraphed, telexed, or sent by facsimile transmission or, if mailed, four (4) days after the date of mailing, as follows:

(a) If the Company, to:

Armored AutoGroup Parent Inc.
c/o Avista Capital Partners

00 Xxxx 00xx Xxxxxx

00xx Xxxxx

Xxx Xxxx, XX 00000

Attention: Xxxxx Xxxxxx; Xxxxxxx Xxxxxxxx; Xxx Xxxxxxx, General Counsel
Fax: (000) 000-0000

With a copy, which shall not constitute notice to the Company, to:

Xxxxxxxx & Xxxxx LLP

000 Xxxxxxxxx Xxxxxx

Xxx Xxxx, XX 00000

Attn: Xxxxxx Xxxxx; Xxxx Xxxx

Fax: (000) 000 0000

(b) If the Executive, to:

Xxxxxxx Xxxxx

000 Xxx Xxxxxxx Xxxx West, Apartment 245

Xxxxxx, XX 00000

With a copy to:

Xxxxxxxx Xxxxxx Xxxxxxxx and Xxxx LLP

2290 First National Building

000 Xxxxxxxx Xxxxxx

Xxxxxxx, XX 00000

Attention: Xxxxxx X. Xxxxx

Facsimile: (000) 000-0000

6.2 Entire Agreement. This Agreement contains the entire agreement between the parties with respect to the subject matter hereof and, from and after the Effective Date, supersedes all prior agreements, written or oral, including, without limitation, any and all of Executive’s employment agreements with Armored AutoGroup Parent Inc., its subsidiaries, affiliates or predecessors in interest, with respect thereto.

6.3 Representations and Warranties by Executive. The Executive represents and warrants to the Company that he is not a party to any restrictive covenant, legal restriction or other agreement, written or oral, and is not bound by the terms of any restrictive covenant, legal restriction or written or oral agreement to which he is not a party which inhibits, impairs, limits his ability to perform or prohibits him from performing his duties under this Agreement or from serving the Company in any other capacity. The Executive hereby indemnifies the Company and shall hold the Company harmless from and against any liability, loss, cost or expense, including reasonable attorneys’ fees and expenses, incurred by the Company by reason of the inaccuracy of the representations and warranties made by the Executive in this Section 6.3.

6.4 Waiver and Amendments. This Agreement may be amended, modified, superseded, canceled, renewed or extended, and the terms and conditions hereof may be waived, only by a written instrument signed by the parties or, in the case of a waiver, by the party waiving compliance. No delay on the part of any party in exercising any right, power or privilege hereunder shall operate as a waiver thereof, nor shall any waiver on the part of any right, power or privilege hereunder, nor any single or partial exercise of any right, power or privilege hereunder, preclude any other or further exercise thereof or the exercise of any other right, power or privilege hereunder.

6.5 Governing Law. This Agreement shall be governed and construed in accordance with the laws of the State of Delaware applicable to agreements made and to be performed entirely within such state, without regard to conflicts of laws principles.

6.6 Assignability. This Agreement, and the Executive’s rights and obligations hereunder, may not be assigned by the Executive. The Company may assign this Agreement and its rights, together with its obligations, to any other entity which will substantially carry on the business of the Company; provided, however, that any such assignment by the Company shall not relieve the Company of its obligations under this Agreement.

6.7 Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original but all of which shall constitute one and the same instrument.

6.8 Headings. The headings in this Agreement are for convenience of reference only and shall not limit or otherwise affect the meaning of terms contained herein.

6.9 Remedies; Specific Performance. The parties hereto hereby acknowledge that the provisions of Section 5 are reasonable and necessary for the protection of the AAG Company Group. In addition, the Executive further acknowledges that the AAG Company Group may be irrevocably damaged if such covenants are not specifically enforced. Accordingly, the Executive agrees that, in addition to any other relief to which the AAG Company Group may be entitled, the AAG Company Group will be entitled to seek and obtain injunctive relief (without the requirement of any bond) from a court of competent jurisdiction for the purposes of restraining the Executive from any actual or threatened breach of such covenants.

6.10 Severability. If any term, provision, covenant or restriction of this Agreement, or any part thereof, is held by a court of competent jurisdiction of any foreign, federal, state, county or local government or any other governmental, regulatory or administrative agency or authority to be invalid, void, unenforceable or against public policy for any reason, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain in full force and effect and shall in no way be affected or impaired or invalidated. The Executive acknowledges that the restrictive covenants contained in Section 5 are a condition of this Agreement and are reasonable and valid in geographical and temporal scope and in all other respects.

6.11 Judicial Modification. If any court or arbitrator determines that any of the covenants in Section 5, or any part of any of them, is invalid or unenforceable, the remainder of such covenants and parts thereof shall not thereby be affected and shall be given full effect, without regard to the invalid portion. If any court or arbitrator determines that any of such covenants, or any part thereof, is invalid or unenforceable because of the geographic or temporal scope of such provision, such court or arbitrator shall reduce such scope to the minimum extent necessary to make such covenants valid and enforceable.

6.12 Section 409A. To the extent applicable, it is intended that this Agreement comply with or be exempt from the provisions of Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”). Notwithstanding anything contained herein to the contrary, to the extent required in order to avoid accelerated taxation and/or tax penalties under Section 409A of the Code, the Executive shall not be considered to have terminated employment with the Company or any of its subsidiaries for purposes of this Agreement and no payments shall be due to the Executive under this Agreement which are payable as a result of the termination of the Executive’s employment until the Executive would be considered to have incurred a “separation from service” from the Company or any of its subsidiaries within the meaning of Section 409A of the Code. Any payments described in this Agreement that are due within the “short-term deferral period” or that constitute payment under a qualifying “separation pay plan due to involuntary separation from service” as defined in Section 409A of the Code shall not be treated as deferred compensation unless applicable law requires otherwise. In addition, for purposes of this Agreement, each amount to be paid or benefit to be provided to the Executive pursuant to this Agreement shall be construed as a separate identified payment for purposes of Section 409A of the Code. With respect to expenses eligible for reimbursement or in-kind benefits, if any, provided under the terms of this Agreement to the extent required by Section 409A of the Code, (i) the amount of such expenses eligible for reimbursement or in-kind

benefits provided in any taxable year shall not affect the expenses eligible for reimbursement or in-kind benefits provided in another taxable year, (ii) any reimbursements of such expenses and the provision of any in-kind benefits shall be made no later than the end of the calendar year following the calendar year in which the related expenses were incurred, except, in each case, to the extent that the right to reimbursement does not provide for a “deferral of compensation” within the meaning of Section 409A, and (iii) the right to reimbursement or in-kind benefit shall not be subject to liquidation or exchange for another benefit. Notwithstanding anything to the contrary in this Agreement, if the Executive is deemed on the date of termination to be a “specified employee” within the meaning of that term under Section 409A(a)(2)(B) of the Code, then with regard to any payment or the provision of any benefit that is considered deferred compensation under Section 409A of the Code payable on account of a “separation from service,” such payment or benefit shall not be made or provided until the date which is the earlier of (A) the expiration of the six (6)-month period measured from the date of such “separation from service” of the Executive, and (B) the date of the Executive’s death, to the extent required under Section 409A of the Code. Upon the expiration of the foregoing delay period, all payments and benefits delayed pursuant to this Section 6.12 (whether they would have otherwise been payable in a single sum or in installments in the absence of such delay) shall be paid or reimbursed to the Executive in a lump sum, and any remaining payments and benefits due under this Agreement shall be paid or provided in accordance with the normal payment dates specified for them herein. The Executive agrees and acknowledges that the Company makes no representations with respect to the application of Section 409A of the Code and other tax consequences to any payments hereunder and, by entering into this Agreement, the Executive agrees to accept the potential application of Section 409A of the Code and the other tax consequences of any payment made hereunder.

6.13 Tax Withholding. The Company or other payor is authorized to withhold, from any benefit provided or payment due hereunder, the amount of withholding taxes due any federal, state or local authority in respect of such benefit or payment and to take such other action as may be necessary in the opinion of the Board to satisfy all obligations for the payment of such withholding taxes.

6.14 Waiver of Jury Trial. Each party hereby waives its rights to a jury trial of any claim or cause of action arising out of or relating to this Agreement or the subject matter hereof. Each party also waives any bond or surety or security upon such bond which might, but for this waiver, be required of such party. The scope of this waiver is intended to be all-encompassing of any and all disputes that might be filed in any court and that may relate to the subject matter of this agreement, including all common law and statutory claims. Each party further represents and warrants that it has reviewed this waiver with its legal counsel and that it knowingly and voluntarily waives its jury trial rights following consultation with such legal counsel. This waiver is irrevocable, meaning that it may not be modified either orally or in writing, and the waiver shall apply to any subsequent amendments, modifications, supplements or restatements hereof. In the event of litigation, this Agreement may be filed as a written consent to a trial by the court.

IN WITNESS WHEREOF, the parties hereto, intending to be legally bound hereby, have executed this Agreement as of the day and year first above mentioned.

EXECUTIVE


/S/ Xxxxxxx Xxxxx
Xxxxxxx Xxxxx


ARMORED AUTOGROUP PARENT INC.


By:	/S/ J. Xxxxxx Xxxx
	Name:	J. Xxxxxx Xxxx
	Title:	Executive Vice President, CFO

EXHIBIT A

FORM OF RELEASE

FORM OF RELEASE AGREEMENT

This RELEASE (“Release”) dated as of , 20 , between Armored AutoGroup Parent Inc., a Delaware corporation (the “Company”), and Xxxxxxx Xxxxx (the “Employee”).

WHEREAS, the Company and the Employee previously entered into that certain Executive Employment Agreement dated as of March , 2014, (the “Employment Agreement”); and

WHEREAS, the Employee’s employment with the Company has terminated effective , 20 ;

NOW, THEREFORE, in consideration of the promises and the mutual agreements contained herein and in the Employment Agreement, the receipt and adequacy of which are hereby acknowledged, the Company and the Employee agree as follows:

1. Employee agrees to and does hereby waive any claims Employee may have for employment by the Company or any of its subsidiaries or affiliates and agrees not to seek such employment or reemployment by the Company or any of its subsidiaries or affiliates in the future. The Employee, on his own behalf and on behalf of his heirs, estate and beneficiaries, further does hereby release the Company and its subsidiaries, parent companies, and affiliates, and each of their respective past, present and future officers, directors, agents, employees, shareholders, investors, employee benefit plans (and their administrators or fiduciaries), insurers, successors, and assigns and others related to such entities, from any and all claims made, to be made, or which might have been made of whatever nature, whether known or unknown, from the beginning of time, including those that arose as a consequence of his employment with the Company, any act committed or omitted during the existence of such employment relationship, or arising out of the separation from the Company, the severance of such employment relationship, all up through and including the date on which this Release is executed, including, but not limited to, those which were, could have been or could be the subject of an administrative or judicial proceeding filed by the Employee or on his behalf under federal, state or local law, whether by statute, regulation, in contract or tort, and including, but not limited to, every claim for front pay, back pay, wages, bonus, fringe benefits, any form of discrimination, wrongful termination, tort, emotional distress, pain and suffering, breach of contract, fraud, defamation, compensatory or punitive damages, interest, attorney’s fees, reinstatement or reemployment, and any rights or claims under: the Civil Rights Act of 1866, as amended; the Age Discrimination in Employment Act, as amended; the Americans with Disabilities Act, as amended; the Family and Medical Leave Act, as amended, the Civil Rights Act of 1964, Title VII, as amended; the Civil Rights Act of 1991, as amended; the Employee Retirement Income Security Act of 1974, as amended; the Equal Pay Act, as amended; the Worker Adjustment and Retraining Notification Act, as amended; the National Labor Relations Act; the Fair Labor Standards Act; the Older Workers Benefit Protection Act; and any other federal, state or local law relating to employment, discrimination in employment, termination of employment, wages, benefits or otherwise. The

Employee acknowledges and agrees that even though claims and facts in addition to those now known or believed by him to exist may subsequently be discovered, it is his intention to fully settle and release all claims he may have against the Company and the persons and entities described above, whether known, unknown or suspected. Employee does not waive his right to file a charge with the Equal Employment Opportunity Commission (“EEOC”) or participate in an investigation conducted by the EEOC; however, Employee expressly waives his right to monetary or other relief should any administrative agency, including but not limited to the EEOC, pursue any claim on Employee’s behalf.

2. The Company and the Employee acknowledge and agree that the release contained in Paragraph 1 does not, and shall not be construed to (a) release any claim which cannot be waived by applicable law; (b) impair any rights Employee has to indemnification pursuant to the Company’s bylaws, any policy of insurance maintained by the Company, any shareholder resolution or otherwise in accordance with law; or (c) release or limit the scope of any existing obligation of the Company and/or any of its subsidiaries or affiliates to the Employee and his eligible, participating dependents or beneficiaries under (i) the Employment Agreement or (ii) any existing group welfare (excluding severance), equity, or retirement plan of the Company in which the Employee and/or such dependents are participants.

3. The Employee is hereby advised in writing to consult with a lawyer before signing this Release. The Employee acknowledges that before entering into this Release, he has had the opportunity to consult with any attorney or other advisor of the Employee’s choice. The Employee further acknowledges that by signing this Release, he does so of his own free will and act, that it is his intention to be legally bound by its terms, and that no promises or representations have been made to the Employee by any person to induce the Employee to enter into this Release other than the express terms set forth herein. The Employee further acknowledges that he has carefully read this Release and knows and understands its contents and its binding legal effect, including the waiver and release of claims set forth in Paragraph 1 above.

4. The Employee acknowledges that he has received a copy of this Release and has been provided at least [21 / 45] days to review and consider it. In the event the Employee elects to sign this Release prior to this [21 / 45] day period, he agrees that it is a knowing and voluntary waiver of his right to wait the full [21 / 45] days. The Employee further understands that he has seven (7) days after the signing hereof to revoke this Release by so notifying the Company (Armored AutoGroup Parent Inc., c/o Avista Capital Partners, 00 Xxxx 00xx Xxxxxx, 00xx Xxxxx, Xxx Xxxx, XX 00000, Attention: Xxxxx Xxxxxx; Xxxxxxx Xxxxxxxx; Xxx Xxxxxxx, General Counsel) in writing, such notice to be received by the Company within the seven (7) day period. This Release shall not become effective or enforceable, and no payments under the Employment Agreement or otherwise shall be made, until this seven (7) day revocation period expires without the Employee having revoked this Release. This Release will be final and binding after the expiration of the revocation period outlined in this Paragraph 4.

5. Capitalized terms used but not otherwise defined herein shall have the meanings ascribed thereto in the Employment Agreement.

6. In the event that any one or more of the provisions of this Release is held to be invalid, illegal or unenforceable, the validity, legality and enforceability of the remainder hereof will not

in any way be affected or impaired thereby and any such provision or provisions will be enforced to the fullest extent permitted by law.

7. This Release shall be governed by and construed and enforced in accordance with the laws of the State of Delaware, without reference to its choice of law rules.

IN WITNESS WHEREOF, the parties have executed this Release on the date first above written.

	Armored AutoGroup Parent Inc.

	By:
		Name:
		Title:


	Xxxxxxx Xxxxx

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EXECUTIVE EMPLOYMENT AGREEMENT

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