Exhibit 99.1
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XXXXXXXX X.X., PRGA4 and PRGA3 (BOVESPA), and PDA (NYSE), is one of the largest
food companies of Latin America and one of the largest meat processors in the
world, exporting to over 100 countries.
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PERDIGAO SHOWS WHY ITS BRAND
IS A SYNONYM FOR EFFICIENCY AND INNOVATION
Company strengthens its relationship with ABRAS (Brazilian Supermarkets
Association), showing advancements in customer service and its new products
PERDIGAO gets to the 39th EXPO-ABRAS Fair with a point of difference:
customer service. In the past few months, the company advanced in all the
parameters that meet specific needs and measure customer satisfaction. This was
the market's response to ATP - Atendimento Total Perdigao (Perdigao Total
Service), the most daring project ever developed by the company to ensure
excellence in customer service from order to delivery.
Because this is the most important event of the supermarket industry,
the EXPO-ABRAS is an excellent occasion for the company to build a closer
relationship with its partners and exchange information about market
expectations. This is also the ideal scenario for the introduction of new
products, which reflect the continuous innovation capacity of the company, in
line with domestic and international demands and trends. PERDIGAO is bringing
many launches for this 39th edition of the Fair. The great novelty is the Fast
Snacks Line, which meets a growing market demand due to consumers' increasingly
fast-paced life.
Launches under the Perdigao brand:
o Rock Dog - frankfurt roll;
o Panino Pizza - pizza dough filled with ham, cheese, tomatoes
and oregano;
o Hot Wings;
o Donutz - seasoned, breaded, ring-shaped chicken pieces;
o Pepperoni-flavored Chicken Steak;
o Soy Strogonoff;
o Ham and Cheese Lasagna with tomato sauce;
o Half-chicken with catupiry and half-mozzarella Pizza;
o Boneless Xxxxxxx;
o Smoked turkey breast.
Launches under the Batavo brand:
o Thin sausages;
o Pizza Baiana - mozzarella, ground pepperoni, onions and chili
pepper.
Sao Paulo, September 5th, 2005
For further information please access xxx.xxxxxxxx.xxx.xx/xx/xxx or contact
Xxxxx Xxxxx / Xxxxxxxx Las Xxxxx, Investor Relations, f. 55 11 3718.5301 /
3718.5791
