Exhibit 99.58
(POINTS INTERNATIONAL LTD LOGO)
EBAY AND POINTS INTERNATIONAL ENHANCE POINTS EXCHANGE AGREEMENT
THE POINTS EXCHANGE WILL BE THE EXCLUSIVE VEHICLE FOR EBAY'S ANYTHING
POINTS MEMBERS TO CONVERT ANYTHING POINTS TO AND FROM FUTURE AIRLINE,
HOTEL, AND MAJOR ONLINE LOYALTY PROGRAM PARTNERS. POINTS EXCHANGE
CONTRACT TERM IS ALSO EXTENDED.
TORONTO - MARCH 23RD, 2004 - Points International Ltd. (TSX: PTS), operator of
The Points Exchange, the only independent loyalty program currency exchange at
xxx.xxxxxx.xxx, and eBay Inc. of San Jose, CA announced today enhancements to
their current partnership. The Points Exchange becomes the primary vehicle for
all airline, hotel, and major online loyalty program partners wanting to trade
with eBay's Anything Points program.
"This is a great win for Points and eBay as well as our current and potential
partners," said Xxx XxxXxxx, CEO of Points International. "With this
partnership, we will manage all future airline, hotel and other major loyalty
program exchange relationships for eBay's Anything Points program."
In conjunction with The Points Exchange becoming the primary trading vehicle for
the Anything Points program, the agreement has two other important aspects:
1) When users sign up to become an Anything Points member, they will be
given the option to also become a Xxxxxx.xxx member and will receive
their first exchange free.
2) Points and eBay will award a 2,100 Anything Points bonus (worth $21
USD) for eBay users who purchase a PointsPlus membership from
Xxxxxx.xxx. The PointsPlus membership, which is $19.95 per year,
offers unlimited exchanges.
This promotion will be marketed to eBay members on the Anything Points
website and Xxxxxx.xxx.
"The Points Exchange provides Anything Points members with a broad range of
trading options, and we look forward to continuing to grow this relationship." -
says, Xxxx Xxxxx, Director of eBay Anything Points.
Points International and eBay have also agreed to extend the term of their
original Points Exchange Agreement, executed in August 2003, until December
2005.
Beginning in 2003, Points International has implemented several Points Solutions
that are used by the Anything Points program, including:
- POINTSXCHANGE - Allowing users to exchange their loyalty currencies
with eBay Anything Points on Xxxxxx.xxx, the world's only independent
loyalty currency exchange, located at xxx.xxxxxx.xxx.
- POINTSINTEGRATE - Integrating the Anything Points program with its
"earn" partners with many industry leaders.
Today's announcement is one in a series of recent agreements between Points
International and eBay. In addition, in November 2003, Points International
developed for eBay the eBay Offer Manager Tool, a custom technology application
that allows eBay sellers to issue Anything Points to buyers who purchase their
items on eBay.
ABOUT POINTS INTERNATIONAL
Points operates the only independent loyalty points exchange - at xxx.xxxxxx.xxx
- allowing consumers to exchange points and miles from one participating loyalty
program to another to achieve the rewards they want faster than ever before.
Pointsxchange(R) has to date attracted close to 40 partners, including industry
leaders eBay (Anything Points), American Airlines (the AAdvantage program),
InterContinental Hotels (Priority Club(R) Rewards), Air Canada (Aeroplan), Delta
Air Lines (Sky Miles), Imperial Oil (Esso Extra), XxxxXxxxxxxxxxxx.xxx, Fairmont
Hotels & Resorts, Cathay Pacific Airways (Asia Miles), America West Airlines
(FlightFund), Alaska Airlines (Mileage Plan), JCPenney and many more. Points
International shares trade on the Toronto Stock Exchange (TSX) under the symbol
PTS.
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FOR MORE INFORMATION, PRESS ONLY: FOR INVESTOR RELATIONS INQUIRIES:
Xxxxx Xxxxxxxx Xxxxx Xxxxx
Xxxxxxx Public Relations CFO, Points International Ltd.
x0 000 000-0000 x0 000 000-0000
xxxxx.xxxxxxxx@xxxxxxx.xxx xxxxx.xxxxx@xxxxxx.xxx
FOR PARTNERSHIP AND OTHER INQUIRES:
Xxxxxxxxxxx Xxxxxxx
President, Points International
x0 000-000-0000
Xxxxxxxxxxx.xxxxxxx@xxxxxx.xxx
Source: Points International Ltd (TSX: PTS).
THE TSX EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE
ADEQUACY OR ACCURACY OF THIS RELEASE
