KathleneCarney+Associates
Public Relations 0000 Xxxxxx Xxxxx
Xxxxxxxxxxxx xx Xxxxxxxx, XX 00000
Media Exposure 000-000-0000 Fax: 000-000-0000
May 16, 2000
Xxx Xxxxxx
Greatest Escapes Publishing
0000 Xxxx Xxxxx
Xxxx Xxxxxxxxx, X.X. Canada V7W 2V9
Dear Xxx,
This letter is to confirm our agreement that you have retained Xxxxxxxx
Xxxxxx+Associates as a public relations firm to promote Literary Trips:
Following in the Footsteps of Fame (Greatest Escapes, Sept. 2000) for the period
of June 1-Sept. 30, 2000. This appointment becomes effective upon signing this
letter and receipt of first payment and may be canceled by either party upon
receipt of thirty days written notice.
PUBLICITY CAMPAIGN
June 2000
We will submit press materials and books to book review and travel editors at
print media with long leads including:
National and Regional Magazines
Travel (Travel & Leisure, Conde Nast Traveler, Sojourns, etc.)
Book Trades and Literary Review (Publishers Weekly, Kirkus Reviews,
Library Journals, etc.)
History & Preservation (Preservation, Reminisce, etc.)
Airline Inflights (Hemispheres, etc.)
General Interest and News (Newsweek, Time, Parade, etc.)
Men's, Women's and Seniors' Magazines (Men's Journal, Esquire, Xxxxxx'x
Bazaar, Modern Maturity, etc.)
Regional (Magazines in each U.S. region featured in the book.)
Newspapers
Major papers with long leads (New York Times Book Review, Washington Post
Book Review, Los Angeles Times Book Review, etc.)
The client will provide a press release so we can hit the ground running and
Xxxxxx+Associates will develop additional press materials as necessary.
Xxxxxx+Associates will follow-up with key publications by telephone, fax, and
email to ascertain interest and discuss coverage.
1
E-18
July-September 2000
We will send press materials and books (where appropriate) to print and
electronic media with shorter leads including:
Newspapers: Book review and travel editors at major daily newspapers in the
top 20 U.S. markets and Canada, including the markets where the "Literary Trips"
writers reside.
TV and Radio: Appropriate national, syndicated, and regional literary and
travel radio and TV shows. Including markets where the "Literary Trips" writers
reside.
We will continue to follow-up with key media contacts by phone, fax, or email.
FEES:
Our fee for this campaign is $6000, plus expenses (telephone, postage &
shipping, copies, fax, etc.). The fee is due in four monthly installments of
$1500 each, beginning June 1, 2000 and continuing through September 1, 2000.
Invoices will be sent on the 15th of each month for the next fee installment and
accrued expenses.
In the event of delinquency, work will be suspended until receipt of payment,
and any delay caused by late payments is wholly the responsibility of the
client. A 1-1/2% monthly service charge will be applied to all delinquent
accounts.
As is traditional in public relations, the client agrees to indemnify and hold
harmless Xxxxxxxx Xxxxxx+Associates and any of our subcontractors against and
from all losses, claims, damages, expenses or liabilities which may incur based
on information, representations, reports or data you furnish us, to the extent
that such material is prepared, approved, used and/or distributed by us.
As is also standard in public relations, our services are limited to the
faithful representation of our clients and the conscientious effort toward
securing media interviews. Publicists can not guarantee any specific media
placements, nor can we be legally responsible for how anyone is represented or
portrayed in the media.
If this looks amenable to you, pleas sign below and fax a copy back to me. I
appreciate the opportunity to work with you to promote Literary Trips: Following
in the Footsteps of Fame and I look forward to a successful campaign!
Sincerely,
/s/ Xxxxxxxx Xxxxxx
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Xxxxxxxx Xxxxxx
/s/ [ILLEGIBLE] May 19, 2000
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Signature Date
E-19
