EXHIBIT 10.23
TRADEMARK LICENSING AGREEEMENT BETWEEN
HOMELIFE, INC. AND HOMELIFE SECURITIES, INC.
TRADEMARK LICENSING AGREEMENT
This trademark licensing agreement is between HomeLife, Inc. ("HomeLife") 0000
Xxxxxxx Xxxxx, Xxxxx 000, Xxxxxxx Xxxxx, XX 00000, and HomeLife Securities, Inc.
("Securities") 000 Xxxxxxxx Xxxxxx Xxxx, Xxxxxxx, Xxxxxxx, Xxxxxx, X0X 0X0.
WHEREAS HomeLife wishes to license certain trademarks from by Securities,
and Securities agrees to license certain trademarks to HomeLife, Securities
states the terms under which it is willing to license the trademarks to
HomeLife.
TERMS OF THE LICENSING AGREEMENT
1) The trademarks to be licensed are "Blueprint to Selling Your Home",
"Blueprint to Buying a Home", "Family Life HR", "Family HomeLife Realty
Services" (words and design), "Family HomeLife realty Services" (words
only), "Focus 20/20", "Higher Standards", "HomeLife" (words only)'
"HomeLife (words and design), "HomeLife Higher Standards", "HomeLife Realty
Service", and "It's What Everyone's Looking For".
2) The term of this agreement shall be for the eight years commencing on the
date of this agreement.
3) There shall be no cost to HomeLife for the licensing of these trademarks
during the term of this agreement. Thereafter, Securities may renew the
license at the fair market value, to be determined by HomeLife and
Securities.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement on the 30th
day of October 1995.
HomeLife, Inc. HomeLife Securities, Inc.
/s/ Xxxxxx Xxxxxxxx /s/ Xxxxxx Xxxxxxxx
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Xxxxxx Xxxxxxxx Xxxxxx Xxxxxxxx
