FIRST LIEN TRADEMARK SECURITY AGREEMENT

Exhibit 10.2

Execution Version

FIRST LIEN TRADEMARK SECURITY AGREEMENT

FIRST LIEN TRADEMARK SECURITY AGREEMENT (as amended, restated, supplemented, waived or otherwise modified from time to time) (this “Agreement”), dated as of March 15, 2013, between CBI Distributing Corp., a Delaware corporation (the “Grantor”), and The Bank of New York Mellon Trust Company, N.A., as collateral agent for the Indenture Secured Parties (as hereinafter defined) (in such capacity, the “Collateral Agent”).

Reference is made to (x) the Collateral Agreement dated March 15, 2013 (as amended, restated, supplemented, waived or otherwise modified from time to time, the “Notes Security Agreement”) among Claire’s Stores, Inc., a Florida corporation (the “Issuer”), the other Pledgors (as defined below) party thereto from time to time, and the Collateral Agent, and (y) the Indenture dated as of March 15, 2013, among the Issuer, the Guarantors party thereto from time to time and The Bank of New York Mellon Trust Company, N.A., as trustee (in such capacity, the “Trustee”) and Collateral Agent (such agreement, as amended, amended and restated, supplemented or otherwise modified from time to time, the “Indenture”).

The Issuer and each other Pledgor (including the Grantor) will receive substantial benefits from the execution, delivery and performance of the obligations under the Indenture and the other Noteholder Documents and each is, therefor, willing to enter into this Agreement. This Agreement is given by the Grantor in favor of the Collateral Agent for the benefit of the Indenture Secured Parties to secure the payment and performance of all of the Notes Obligations.

Accordingly the parties hereto agree as follows:

SECTION 1. Terms. Capitalized terms used in this Agreement and not otherwise defined herein shall have the meanings specified in the Notes Security Agreement. The rules of construction specified in Section 1.02 of the Notes Security Agreement also apply to this Agreement.

SECTION 2. Grant of Security Interest. As security for the payment or performance, as the case may be, in full of the Notes Obligations, the Grantor, pursuant to the Notes Security Agreement, did and hereby does grant to the Collateral Agent, its successors and assigns, for the benefit of the Indenture Secured Parties, a security interest in, all right, title or interest in or to any and all of the following assets and properties now owned or at any time hereafter acquired by the Grantor or in which the Grantor now has or at any time in the future may acquire any right, title or interest (collectively, the “Trademark Collateral”):

(a) all trademarks, service marks, corporate names, company names, business names, fictitious business names, trade styles, trade dress, logos, other source or business

Execution Version

identifiers, designs and general intangibles of like nature, now existing or hereafter adopted or acquired, all registrations thereof (if any), and all registration and recording applications filed in connection therewith, including registrations and registration applications in the United States Patent and Trademark Office or any similar offices in any State of the United States or any other country or any political subdivision thereof (except for “intent to use” applications for trademark or service xxxx registrations filed pursuant to Section l(b) of the Xxxxxx Act, 15 U.S.C. § 1051, unless and until an Amendment to Allege Use or a Statement of Use under Sections l(c) and 1(d) of the Xxxxxx Act has been filed, to the extent that, and solely during the period for which, any assignment of an “intent to use” application prior to such filing would violate the Xxxxxx Act), and all renewals thereof, including those listed on Schedule I (the “Trademarks”);

(b) all goodwill associated with or symbolized by the Trademarks;

(c) all claims for, and rights to xxx for, past or future infringements of any of the foregoing; and

(d) all income, royalties, damages and payments now or hereafter due and payable with respect to any of the foregoing, including damages and payments for past or future infringement thereof.

SECTION 3. Notes Security Agreement. The security interests granted to the Collateral Agent herein are granted in furtherance, and not in limitation of, the security interests granted to the Collateral Agent pursuant to the Notes Security Agreement. The Grantor hereby acknowledges and affirms that the rights and remedies of the Collateral Agent with respect to the Trademark Collateral are more fully set forth in the Notes Security Agreement, the terms and provisions of which, including without limitation, all rights, privileges, protections, benefits, immunities and indemnities provided the Collateral Agent, are hereby incorporated herein by reference as if fully set forth herein. In the event of any conflict between the terms of this Agreement and the Notes Security Agreement, the terms of the Notes Security Agreement shall govern.

SECTION 4. Choice of Law. THIS AGREEMENT SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAWS OF THE STATE OF NEW YORK.

2

IN WITNESS WHEREOF, the Grantor and the Indenture Secured Parties have caused this Agreement to be duly executed and delivered as of the date first written above.

CBI DISTRIBUTING CORP.
By:		/s/ J. Per Xxxxxx
		Name:		J. Per Xxxxxx
		Title:		Executive Vice President and Chief Financial Officer

[Signature Page to Trademark Security Agreement]

THE BANK OF NEW YORK MELLON
TRUST COMPANY, N.A., as Collateral Agent
By:		/s/ Xxxxxx Xxxxx
		Name:		Xxxxxx Xxxxx
		Title:		Vice President

[First Lien Trademark Security Agreement]

Schedule 1

Trademark Registrations

Please see attached.

TRADEMARK REGISTRATIONS

Owner		Xxxx		Classes		Status		Reg. No./(Ser. No.)
CBI Distributing Corp.		IT’S AT CLAIRE’S		35		Registered		3817929
CBI Distributing Corp.		C Swirl Logo		3, 14, 16, 20, 26		Registered		3512546
CBI Distributing Corp.		CLAIRE		28		Registered		2813344
CBI Distributing Corp.		CLAIRE’S		14		Registered		1925359
CBI Distributing Corp.		CLAIRE’S		3		Registered		3319826
CBI Distributing Corp.		CLAIRE’S		9		Registered		2908857
CBI Distributing Corp.		CLAIRE’S		16		Registered		2908859
CBI Distributing Corp.		CLAIRE’S		11		Registered		2908858
CBI Distributing Corp.		CLAIRE’S		25		Registered		1891172
CBI Distributing Corp.		CLAIRE’S		42		Registered		1890335
CBI Distributing Corp.		CLAIRE’S		20		Registered		2967212
CBI Distributing Corp.		CLAIRE’S		35		Registered		2974652
CBI Distributing Corp.		CLAIRE’S		5		Registered		1929317
CBI Distributing Corp.		CLAIRE’S		16		Registered		2978984
CBI Distributing Corp.		CLAIRE’S		35		Registered		3190839
CBI Distributing Corp.		CLAIRE’S		21		Registered		3190840
CBI Distributing Corp.		CLAIRE’S		24		Registered		2900024
CBI Distributing Corp.		CLAIRE’S		14		Registered		2996103
CBI Distributing Corp.		CLAIRE’S		25		Registered		2925470
CBI Distributing Corp.		CLAIRE’S		26		Registered		2908861
CBI Distributing Corp.		CLAIRE’S		3		Registered		2951866
CBI Distributing Corp.		CLAIRE’S		21		Registered		2919171
CBI Distributing Corp.		CLAIRE’S ACCESSORIES		42		Registered		1956047
CBI Distributing Corp.		CLAIRE’S ACCESSORIES		42		Registered		1946557
CBI Distributing Corp.		CLAIRE’S ACCESSORIES and design		35		Registered		2294937
CBI Distributing Corp.		CLAIRE’S BOUTIQUES and design		42		Registered		1514045
CBI Distributing Corp.		CLAIRE’S CLUB		35		Registered		3343775
CBI Distributing Corp.		CLAIRE’S CLUB		25		Registered		2908868
CBI Distributing Corp.		CLAIRE’S CLUB		14		Registered		2908865
CBI Distributing Corp.		CLAIRE’S CLUB		26		Registered		2908191
CBI Distributing Corp.		CLAIRE’S CLUB		20		Registered		2908867

CBI Distributing Corp.		CLAIRE’S CLUB		3		Registered		2908862
CBI Distributing Corp.		CLAIRE’S CLUB		18		Registered		2908866
CBI Distributing Corp.		CLAIRE’S CLUB		9		Registered		2908863
CBI Distributing Corp.		CLAIRE’S CLUB		21		Registered		2992613
CBI Distributing Corp.		CLAIRE’S ETC.		42		Registered		2065959
CBI Distributing Corp.		CLAIRE’S ETC.		42		Registered		2064149
CBI Distributing Corp.		CLAIRE’S Logo		35		Registered		3602239
CBI Distributing Corp.		CLAIRE’S Stylized with @ logo		35		Registered		2623039
CBI Distributing Corp.		ICING		3, 9, 14, 18, 20, 25, 26, 35		Registered		3743653
CBI Distributing Corp.		ICING BY CLAIRE’S		35		Registered		3050863
CBI Distributing Corp.		ICING BY CLAIRE’S		14, 26		Registered		3475495
CBI Distributing Corp.		SECRET SANTA CIRCLE		35		Registered		4005371
CBI Distributing Corp.		SENSITIVE SOLUTIONS		14		Registered		1951435
CBI Distributing Corp.		THE ICING		42		Registered		1466727
CBI Distributing Corp.		THE ICING		35		Registered		3461876
CBI Distributing Corp.		THE ICING ACCESSORIES and Design		35		Registered		2234841
CBI Distributing Corp.		WHERE GETTING READY IS HALF THE FUN		35		Registered		2664513
CBI Distributing Corp.		WHERE THROWING A PARTY IS ALL THE FUN		41		Registered		3136920

CBI Distributing Corp.		CLAIRE’S GARDEN		4		Registered		2745298
CBI Distributing Corp.		CLAIRE’S GARDEN FILLED WAX CANDLE & Design		21		Registered		2856777