DigitalPost Interactive, Inc – Online Solutions, LLC Business Relationship Agreement
Exhibit
99.01
DigitalPost
Interactive, Inc – Online Solutions, LLC
This
Business Relationship Agreement (“Agreement”) effective as of the date of the
later signature below, (“Effective Date”) is by and between Online Solutions, LLC (“OS”)
with its principal place of business at 0000 Xxxxx 000 Xxxx, Xxxxx XX 00000 and
DigitalPost Interactive,
Inc. (“DPI”), a Nevada corporation with its principal place of business
at 0000 Xx Xxxxxx Xxxx, Xxxxxx, XX 00000. The parties to this Agreement are
sometimes collectively referred to hereinafter as the “Parties” or individually
as a “Party”.
The
Parties desire to enter into a business relationship in accordance with the
terms and conditions of this Agreement, and intending to be legally bound,
hereby agree as follows:
DEFINITIONS
Customer: means a
person who opens an account to have access to the OS Site.
OS Affiliate: means
any entity controlled by or under control of any person or entity directly or
indirectly having an ownership interest in OS.
OS Site: shall mean
the internet display created by DPI using DPI Software for OS that incorporates
text, images, pictures, graphics, audio clips, brand related elements and
promotions provided to DPI by OS.
Paid
Activation: means an account that is activated upon a
Customer’s payment of at least one (1) months service. A Paid
Activation is also sometimes referred to as a Website Sold.
User
Information: means all information, including text, graphics,
images, pictures, videos and other data submitted by a User to the OS
Site.
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Relationship
of the Parties. It is
understood that each Party is an independent entity. Nothing in
this Agreement shall be construed to constitute OS or DPI as an employee
or agent of the other or to create any rights other than the rights
described in this Agreement. This Agreement does not constitute
a franchise, partnership or a joint venture. Neither Party
shall have the power to obligate the other for any expenses or other
obligation without the prior written approval of the other Party nor to
bind the other to an agreement of any
kind.
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2 Sales and
Marketing
The
Parties intend to work cooperatively to promote the OS Site. In order
to further this purpose, the Parties shall undertake those responsibilities
described in Attachment
A. The Parties agree that Attachment A may be
amended from time to time upon written agreement of both Parties.
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Service Elements and
Pricing
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A two (2)
week free trial subscription, with three package options shall be offered to
each potential Customer:
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1
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Standard
package, which includes 1,500 family photos and 10 minutes of video clips
priced at $4.95 per month;
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2
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Classic
package, which includes 3,000 family photos and 30 minutes of video clips
priced at $8.95 per
month;
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3
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Premium
package, which includes unlimited storage of photos and video clips, and
family email address priced at $11.95 per
month.
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Customer
shall pay the subscription fee utilizing an ecommerce shopping cart that is
hosted by DPI. The electronic cash transfers of all subscription fees
shall be made directly to OS’s bank account.
1
Both
parties agree that Services provided hereunder and pricing may be adjusted from
time to time upon mutual agreement of the Parties, based on market conditions
and other factors. Such adjustments must be set forth in writing and the
documents must be mutually signed.
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DEVELOPMENT,
IMPLEMENTATION AND HOSTING
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A)
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Service, Hosting and Technical
Support Costs.
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Attachment B hereto
sets forth the amounts, if any, payable for OS Site hosting, technical support
and other services. DPI hereby agrees to maintain a backup of
the OS Site, including any and all User Information, at least once each
week.
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B)
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OS Branding. DPI will
provide programming and other support to re-brand the OS Site with OS’s
branding, logo, look and feel. OS shall own all the text,
images, pictures, graphics, audio clips, brand related elements and
promotions, product and service descriptions, technical information and
data provided to DPI by OS in connection with the OS Site as well as all
User Information input during the Term or any Renewed Term of this
Agreement (hereafter the “OS Property”). OS Property shall not
include any DPI Intellectual Property or DPI
Software.
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I.
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DPI
will make requested, reasonable navigation and other usability
enhancements to website.
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C)
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Placement of Software Code into
Escrow. DPI shall deposit all applicable source and
object code for the DPI Software as well as all upgrades, and enhancements
thereto into “escrow” with an independent third-party to be released to OS
in the event that DPI is declared bankrupt, becomes insolvent, makes an
assignment for the benefit of creditors, or goes into liquidation or
receivership, or does not provide the Services in conformance
with the Service Level Guarantee for more than three (3) days
and such service failure remains uncured for 90 days. Following
any of the foregoing events, the escrow agent shall deliver the source and
object code to OS and OS shall have a world-wide, royalty free license and
right to modify, alter, upgrade, and use the software to provide services
to its clients and sublicense the software to subcontractors to use such
software to provide such services to OS. Notwithstanding the foregoing, in
the event that DPI fails to provide the services in compliance with the
Service Level Guarantee for more than three (3) consecutive days, then OS
shall immediately be granted access to and a usable electronic copy of any
and all User Information as well as the DPI Software for purposes of
making the same available to OS’s Customers until the service failure is
cured or the DPI Software is released by the escrow agent if the service
failure is not cured in 90 days. In the event that DPI fails or
refuses to make such software and information available for use during the
cure period, the escrow agent shall be required to do
so.
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D)
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Fees. DPI
hereby agrees that any and all funds received at the point of sale for
Customer transactions through the DPI hosted shopping cart shall be
directly deposited into OS’s bank
account.
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E)
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DPI
Branding. During the Term of this Agreement, the home
page and the account sign up page for the OS Site will each include a
reference indicating that the OS Site is “Powered by
DPI”.
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F)
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Ownership. OS
acknowledges that as between it and DPI, DPI owns and shall retain all
right, title and interest in and to the name “DigitalPost,” the DPI
Software and any software programs provided by DPI for the OS Site and all
updates, modifications and enhancements thereto, if any (the “DPI”
Intellectual Property”). DPI acknowledges that as between it
and OS, OS owns and shall retain all right, title and interest in and to
all components of the OS branding, the User Information and the graphics,
text, design and layout of the OS Site,
and
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all
documentation, technology, trade secrets, copyrights, patent rights, ideas
and trademarks contained therein or related thereto (the “OS Intellectual
Property”).
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G)
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Customers. DPI
acknowledges and agrees that each Customer is a customer of
OS. DPI agrees not to contact or communicate with any Customer
except to perform services hereunder. DPI further agrees not to
use such Customer’s name and/or User Information except as specifically
authorized herein. DPI shall not, at any time, solicit business
from or provide services to any Customer, including any services offered
by the FamilyPost.
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COMPENSATION
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A)
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Subscription Revenue
Share. DPI agrees that fifty percent (50%) of the
monthly subscription, during the Term or any Renewed Term of this
Agreement shall be retained by OS. The remaining fifty percent
(50%) shall be remitted to DPI in accordance with Section 5F “Payment”
below. Termination of this Agreement shall not excuse OS from
remitting to DPI any subscription fees accrued and payable for services
provided prior to termination, but collected after
termination.
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B)
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Promotional
Expenses. From time to time, OS may, but is not
obligated to develop promotions and incentives to increase
sales. As an inducement for OS to offer incentives and promote
the subscriptions to the OS Site through its affiliates, DPI hereby
agrees, after OS has sold more than 30,000 Paid Activations, to pay
one-half of all Approved Promotional Expenses (as defined
below). OS shall invoice DPI for its share of Approved
Promotional Expenses which shall be payable from DPI within 30 days of
receipt of invoice. DPI shall not be liable for, nor required
to reimburse OS for promotional expenses except from amounts payable to
DPI pursuant to this Agreement. DPI acknowledges that
accounting for the costs of such sales shall be difficult and
expensive. Accordingly, with respect to each promotion, OS
shall develop a budget of estimated costs, which it shall submit to DPI at
the end of each month. So long as OS has sold more than 30,000
Paid Activations and the estimated costs of the promotion are no greater
than ten percent (10%) of monthly subscription
fees, , DPI shall not unreasonably withhold
approval of such promotion and shall share the costs of the
same. For purposes of this Section 5B, “Approved Promotional
Expenses” shall mean the estimated promotional expenses incurred in
connection with promotions identified on Exhibit 1
attached hereto, as amended from time to time as agreed by the Parties,
and all other promotions approved from time to time in writing by
representatives of DPI and OS.
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C)
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Employee
Incentives. From time to time, OS may, but is not
obligated to develop incentives to encourage OS Affiliate employees to
promote Paid Activations. As an inducement for OS to offer employee
incentives and promote Paid Activations, DPI hereby agrees to pay one-half
of all approved Employee Incentives (as defined
below). DPI’s share of approved Employee Incentives shall
be payable from DPI’s share of amounts payable to DPI under this
Agreement. OS and DPI hereby agree that the initial approved
Employee Incentives amount is two (2) dollars one time commission for each
Paid Activation (one (1) dollar per DPI and OS each). This amount may
change from time to time, but any change in the amount must be approved in
writing by representatives of DPI and
OS.
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D)
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Merchandise Revenue
Share. OS agrees during the Term and any Renewed Term of
this Agreement to pay an amount equal to fifteen percent (15%) of the
profit collected from sales of prints and merchandise on the My Studio
WebSite located at http: _______________, which site is operated by OS’s
affiliate, to the extent the prints and merchandise sold on such site are
created using customer created digital photos and images stored on the OS
Site and uploaded from the OS Site directly to the My Studio
Site. For purposes of this Section 5C, the term “profit” shall
mean the difference between the wholesale prices set forth on Exhibit 2
attached hereto, as amended from time to time by OS and the retail price
paid for such prints and merchandise sold on the My Studio Site and
uploaded from the OS Site. DPI acknowledges that it shall only
be entitled to share revenue from photo and image uploads from the OS Site
that are not Affiliated Portrait Prints within the meaning of Section 5E
below.
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E)
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Affiliate Portrait
Prints. DPI agrees that OS shall be entitled to all
revenue generated from sales on all Portrait-related prints and products
that are sold through the OS Site. Portrait-related prints are all photos
and images which originated at a studio or photo sitting managed,
controlled or otherwise operated by any OS Affiliate (“Affiliate Portrait
Prints”).
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F)
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Options. DPI
hereby agrees to issue options to purchase common stock of DPI to OS or OS
Affiliate employees; such options shall be issued pursuant to DPI’s 2007
Incentive and Nonstatutory Stock Option Plan. The options shall
vest immediately upon satisfaction of the milestones set forth in Exhibit 3
attached hereto. The exercise price of the options shall be
equal to the closing price of DPI’s common stock on the date of execution
of this Agreement.
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G)
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Payment. In
the case of Item 5A above, OS shall pay DPI by the 5th
day of each month for DPI’s portion of the Subscription Revenue collected
in the prior month. In the case of Item 5D above, OS will pay
DPI its portion of amounts collected in the prior month on or by the
5th
day of each month. DPI’s share of Employee Incentives shall be
offset and deducted from such payments. DPI’s share of
Promotional Expenses shall be invoiced to DPI and paid by DPI within 30
days of receipt of invoice. DPI and OS agree to maintain
accounting books and records relating to their payment
obligations. Both parties shall have the right to conduct, at
their own expense, an audit of each others books and
records. Such audits will be no more than twice in any one (1)
year upon at least ten (10) days’ advance written notice and shall survive
termination of this Agreement. Audits shall only be for the
purpose of determining whether amounts due to each Party have been
properly calculated and paid. In the event that such an audit
reveals any underpayment to either Party, the Party shall be paid for all
underpaid amounts and, to the extent the underpayment is more than 2%
different from amounts paid, shall be reimbursed for the cost of the
Audit, and that audit shall not count toward the limit of no more than two
(2) audits in the year.
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H)
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Revenues. OS
agrees that DPI shall have the right to record on DPI’s books and
accounting records all gross revenues from subscriptions to the extent
permitted by law and in accordance with Generally Accepted Accounting
Principles. This provision excludes all Portrait related print and
merchandise sales described in Section 5E as well as amounts collected
under Section 5D above.
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TERM AND
TERMINATION
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A)
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Term. This
Agreement shall commence on the Effective Date and shall continue for five
(5) years subject to termination as provided below. Following
this period, this Agreement shall automatically renew for successive one
(1) year terms unless either Party gives written notice to terminate the
Agreement no less than one hundred twenty (120) days prior to the
expiration of a Term or Renewed
Term.
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B)
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Termination. Notwithstanding
the provisions set forth in Section 6A above, this Agreement may be
terminated as follows:
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1.
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Either
Party may terminate this Agreement for any reason upon ninety (90) days
prior written notice to the other
Party;
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2.
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A
party may terminate this Agreement if the other party materially breaches
this Agreement and such breach is not cured (if cure may be made) within
thirty (30) days of notice from the non-breaching party to the breaching
party; and
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3.
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A
party may immediately terminate this Agreement if the other party files a
petition of any type as to its bankruptcy, is declared bankrupt, becomes
insolvent, makes an assignment for the benefit of creditors, goes into
liquidation or receivership, or otherwise loses legal control of its
business.
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C) Rights Upon
Termination. Upon termination of this Agreement, DPI shall
cooperate with OS to transfer to OS all OS Intellectual Property in a readable
and usable electronic format. Each Party shall otherwise return to
the other Party any confidential information, cease any use of the other Party’s
name, products or services, or product literature, and terminate any links from
its website(s) and any description, review or other reference to the other
Party’s website(s). Termination of this Agreement shall not excuse OS
from remitting to DPI any fees paid to OS for services provided or goods
purchased prior to termination.
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SERVICE LEVEL
GUARANTEE
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A)
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Coverage. DPI
agrees to guaranty the services it provides pursuant to this Agreement to
any Customer that has at least one (1) uploaded photo album on the OS Site
as follows:
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B)
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Service Level
Specifications. DPI endeavors to have the OS Site
available for access via the internet in any part in the world 99.5% of
the time to each Customer. Network downtime (unavailability)
shall be defined as the inability of a Customer or OS to access a
Customer’s account or a portion thereof. Downtime is measured
beginning ten (10) minutes after DPI is notified of the downtime by
phone. Reports of network downtime via email or fax are not
accepted under the Agreement. DPI’s administrators shall
determine the end of the downtime by a trace route to the affected
computer.
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C)
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Credits. For
every sixty (60) minutes of continuous downtime in excess of DPI’s
ninety-nine and one-half percent (99.5%) per Customer monthly uptime
guarantee, each affected Customer will be entitled to a ten percent (10%)
credit of the monthly service fees, with the maximum credit not to exceed
fifty percent (50%) of the monthly service fees for the affected
month. In order to receive a credit, a credit request must be
made within seven (7) days after the downtime was
experienced. Monthly service fee credit shall be the sole and
exclusive remedy in the event of downtime. Such credit shall be
offset against and deducted from the amounts payable to DPI
hereunder.
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RESTRICTIONS. Credits
shall not be provided in the event that downtime results from any of the
following: i) Scheduled and emergency maintenance and
upgrades which; ii) failure of OS or Customer’s equipment,
facilities or applications; or iii) Reasons of Force Majeure as
defined below; provided, however, that
DPI agrees that upgrades and scheduled downtime shall, except in the case
of isolated emergencies, be scheduled between the hours of 11 p.m. and 5
a.m., Mountain Time, Sunday through Thursday; provided, further, that
scheduled downtime shall not exceed four (4) hours per month on
average.
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CUSTOMER
SERVICE. On
issues of a non-technical, minor matter, DPI will provide OS with support
via phone and e-mail for all requests relating to OS Site. OS
shall provide first-level Customer support for problems pertaining to OS
Site. DPI shall provide Customer support for all other problems pertaining
to the OS Site. OS shall have the ability to access its
Customers’ data stored on the OS
Site.
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CONFIDENTIALITY. Neither
Party (the “Recipient”) shall disclose to any third party or use for its
own benefit the other Party’s (the “Discloser”) proprietary or
confidential information except as authorized by the
Discloser. All confidential information of the Discloser shall
remain the sole property of the Discloser. This provision does
not apply to information which the Recipient lawfully receives from a
third party having no obligation of confidentiality or which the Recipient
independently develops. Each Party represents that each of its
employees having access to the other’s confidential information will,
prior to receiving such information from the Recipient, have executed a
customary non-disclosure agreement with the Recipient. These
restrictions and obligations shall remain in effect for a period of three
(3) years from the date this Agreement is terminated or
expires.
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NON-EXCLUSIVITY. This
Agreement does not impose upon either Party an obligation to exclusively
work with the other in any aspects of marketing related to their
respective products and services, or
to
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participate
exclusively in any particular marketing effort proposed by the
other. Subject only to compliance with the terms of a
confidentiality agreement between them with respect to confidential
information, the Parties agree they may engage in marketing efforts with
third Parties, even if such marketing efforts conflict with the subject
matter of this Agreement or compete with the other Party’s products or
services.
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INTELLECTUAL
PROPERTY. Except as
otherwise set forth herein, this Agreement does not constitute a license,
express or implied, by either Party to the other Party to make, have made,
use, reproduce, distribute, display or perform any of such Party’s
intellectual property rights, including but not limited to patents,
copyrights, trademarks or trade secrets. All rights not
expressly granted to either Party by the other in this Agreement are
reserved by such other Party.
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TRADEMARKS AND TRADE
NAMES
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A)
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Rights in
Trademarks. Both Parties acknowledge that the other
Party is the owner of all right, title and interest in and to its name and
certain related designs associated therewith (“Trademarks”), together with
any new or revised names or materials which the Trademark owner may adopt
to identify it or any of its Services during the Term or any Renewed Term,
and each Party agrees not to adopt or use any of the other Party’s
Trademarks in any manner whatsoever except as expressly provided in this
Agreement. DPI acknowledges that the name, look, branding and
other organizational aspects of the OS Site is owned by
OS.
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B)
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License to Use
Trademarks. Each Party hereby grants to the other Party
a non-exclusive license during the Term to use their Trademarks, provided
that they are used solely in connection with the marketing of their
Services and in accordance with the Trademark owner’s specifications as to
style, color and typeface. Upon expiration or termination of
this Agreement, each Party will take all action necessary to transfer and
assign to the Trademark owner, or its nominee, any right, title or
interest in or to any of the Trademarks, or the goodwill related thereto,
which the non-Trademark owner Party may have acquired in any manner as a
result of the marketing of the Trademark owner’s Services under this
Agreement and shall cease to use any Trademark of the other
Party. Each Party hereby agrees to notify the other Party
immediately if any infringement or potential infringement of any Trademark
is made known to the notifying
Party.
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C)
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Right to Use Software as Part
of the Business Relationship. As part of the business
relationship between the parties, DPI hereby grants OS and its Customers
the right to access and use the DPI Software maintained on the OS sites
during the Term of this Agreement for the purpose of receiving and
utilizing the Services. Upon termination of this Agreement, the
right of OS and its Customers to access and use the DPI Software, shall
terminate.
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WARRANTY
AND LIMITED LIABILITY.
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DPI
warrants that the DPI Software does not and will not infringe or violate any
copyright, patent, trademark, trade secret or other intellectual property rights
of any third party.
DPI
hereby represents and warrants that the OS Site, DPI Software and other products
will conform in all material respects to specifications stated
above.
DPI shall
not be liable to OS for loss incurred by OS arising from DPI’s inability to
deliver the OS Site due to strike, riot, work stoppage, shortage or
unavailability of product or material, act of government, act of God, war, or
any other cause beyond the reasonable control of DPI.
EXCEPT AS
OTHERWISE SET FORTH HEREIN, DPI MAKES NO WARRANTY TO OS WITH RESPECT TO THE OS
SITE OF ANY KIND, EXPRESS OR IMPLIED. THE IMPLIED WARRANTIES OF
MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT ARE
HEREBY DISCLAIMED. THIS PROVISION SHALL SURVIVE TERMINATION OR
EXPIRATION OF THIS AGREEMENT.
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NEITHER
PARTY, UNDER ANY CIRCUMSTANCES, SHALL BE LIABLE TO THE OTHER PARTY FOR DAMAGES
OF ANY NATURE, WHETHER DIRECT OR INDIRECT, INCIDENTAL, CONSEQUENTIAL OR SPECIAL,
INCLUDING, BUT NOT LIMITED TO LOST PROFITS, LOSS OF GOODWILL, OR FOR
EXPENDITURES MADE OR COMMITTED TO BY THE OTHER PARTY IN RELIANCE UPON
CONTINUATION OF THIS AGREEMENT, EVEN IF THE PARTY HAS BEEN ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES. THIS PROVISION SHALL SURVIVE TERMINATION OR
EXPIRATION OF THIS AGREEMENT.
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NOTICES. All notices
by either Party given under this Agreement shall be in writing and shall
be hand delivered or sent certified mail, return receipt requested or by
overnight courier. Notice may be given by facsimile if
confirmed in writing by first class mail, postage pre-paid or by overnight
courier. Notices to each Party shall be given at their
respective addresses first above
written.
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ASSIGNMENT. Neither
Party shall assign any of its rights, interests or obligations under this
Agreement to an unrelated third party without the other Party’s prior
written consent, which consent shall not be unreasonably
withheld.
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APPLICABLE
LAW. This Agreement
shall be governed by and construed according to the laws of the State of
Utah.
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SEVERABILITY. Any
provision of this Agreement which is adjudged to be illegal, invalid or
unenforceable in any respect shall not affect any other provision of this
Agreement and the balance of the Agreement shall continue in full force
and effect.
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ENTIRE
AGREEMENT. This
Agreement, including any Attachments hereto, supersedes all other
agreements and representations, express or implied, written or oral,
between the Parties with respect to the subject matter of this
Agreement. This Agreement shall not be changed or modified
except in a writing signed by duly authorized personnel of each
Party.
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HEADINGS. The
sections and paragraph headings used in this Agreement are inserted for
convenience only and shall not affect the meaning or interpretation of
this Agreement.
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FORCE
MAJEURE. Neither
Party shall be liable for any failure or delay in its performance under
this Agreement due to causes, including, but not limited to, an act of
God, act of civil or military authority, fire, epidemic, flood,
earthquake, riot, war sabotage, labor shortage or dispute, and
governmental action, which are beyond its reasonable
control.
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PUBLICITY. Except as
required by law, subject to the other party’s
prior written approval, which shall not be unreasonably withheld,
either Party
may issue a press release or make statements to the press or general
public regarding this Agreement. DPI will get approval in writing on any
press releases or other public communications mentioning Kiddie Kandids
LLC, Kiddie Kandids Holdings LLC, or Online Solutions, LLC prior to
issuing the same. Notwithstanding the foregoing, each party may
make such disclosures as are required by legal or regulatory requirements
after reasonable notice to the other party and after making reasonable
efforts in the circumstances to consult in advance with the other party
and to obtain appropriate nondisclosure agreements to protect any
Confidential Information.
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COUNTERPARTS. This
Agreement may be executed by facsimile or by an e-mail copy and may be
executed in one or more counterparts, each of which shall be deemed an
original, and all of which, when taken together, shall constitute one and
the same instrument.
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ATTORNEYS’
FEES. In the
event either of the Parties shall bring an action in connection with the
performance, breach or interpretation of this Agreement, or in any action
related to the subject matter hereof, the prevailing Party in such action
shall be entitled to recover from the non-prevailing Party in such action
all reasonable costs and expenses of such action, including, without
limitation, attorneys’ fees, costs of investigation, arbitration,
accounting and other costs reasonably incurred or related to such
action.
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SUCCESSORS
AND ASSIGNS. Neither
Party may assign or transfer this Agreement or any of the rights and
privileges granted hereunder to any party other than an affiliate without
the prior written consent of the other Party, which
c
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onsent
shall not be unreasonably withheld.
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IN WITNESS WHEREOF, the
Parties have executed this Agreement as of the Effective Date.
DigitalPost
Interactive,
Inc. Online
Solutions, LLC
0000
Xx Xxxxxx Xxxx, Xxxxx
000 9343
South 000 Xxxx
Xxxxxx,
XX 00000
Xxxxx,
XX 00000
Phone:
000-000-0000 Phone:
000-000-0000
Fax:
000-000-0000
Fax:000-000-0000
By:
/s/ Xxxx
Xxxxxxx
By:/s/ Xxxx
Xxxxxxx
Printed
Name: Xxxxxxx
Xxxxxxx
Printed Name: Xxxx
Xxxxxxx
Title: President /
CEO
Title: President
Date: 5/28/08
Date: 5/28/08
8
ATTACHMENT
A
RESPONSIBILITIES OF THE
PARTIES
GENERAL
1.
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DPI
and OS each agree to form a mutually beneficial business
relationship. Each Party agrees to identify a coordinator with
overall responsibility for ensuring the success of the
relationship. Coordinators can be changed, by their respective
employers, at the sole discretion of the
employer.
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2.
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The
Parties shall use reasonable efforts to conduct ongoing marketing and
planning initiatives as mutually deemed appropriate, to review strategies,
direction, and Customer
requirements.
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a.
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DPI
will participate in paying incentives to OS’s employees or OS Affiliate
employees for every person that enrolls in the OS Site. Amount
and timing of incentive payments to be determined by DPI and
OS.
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3.
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DPI
to allow OS to assist in performing search engine optimization to drive
traffic to OS Site (publishing web crawlers, key word searches,
etc.)
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4.
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DPI
will provide OS the opportunity to provide exclusive photo merchandise
fulfillment services (replacing Qualex) for all DPI Customers using an
agreed upon wholesale fee structure, subject to mutually agreeable
terms.
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OS
RESPONSIBILITIES
1.
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Understanding
that the success of this relationship is based upon each Party’s efforts
to market the OS Site to its online audience and through other channels,
OS shall make commercially reasonable efforts to actively promote and sell
subscriptions to the OS Site.
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2.
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OS
may implement any of the following marketing initiatives and
others:
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-
|
Online
ad banners and text links
|
|
-
|
Online
contests
|
|
-
|
Email
newsletters
|
|
-
|
In-store
point of purchase signage at retail
stores
|
|
-
|
Affiliate
sites
|
|
-
|
Forum
Posts
|
|
-
|
Reviews
|
|
-
|
Catalogs
|
3.
|
OS
shall cooperate with DPI in jointly developing marketing with the
appropriate value proposition and key messages to be used to effectively
promote the OS Site.
|
4.
|
OS
shall begin promoting the OS Site on its affiliate’s Websites and through
other marketing initiatives as soon as practical following the Effective
Date of this Agreement.
|
5.
|
OS
shall obtain written approval from DPI for all marketing collateral in
which DPI is mentioned.
|
DPI
RESPONSIBILITIES
1.
|
DPI
shall host and maintain the OS
Site.
|
2.
|
DPI
shall provide OS with a branded shopping cart that will allow tracking of
Customer sign ups for revenue sharing
purposes.
|
9
3. DPI
will assist OS with the ability to collect cash payments from Customers who
choose to upgrade to their OS Site account.
4.
|
DPI
shall obtain written approval from OS for any press releases or marketing
collateral in which OS or any OS Affiliate is
mentioned.
|
5.
|
DPI
will work with OS’s designated integration team to ensure that log
in/password information is carried through from Affiliate’s Sites to OS’s
Site.
|
10
ATTACHMENT
B
PROGRAM
DEVELOPMENT
The
following are components of the web development associated with the
customization of DPI’s family website platform for Partner.
Application
Framework Build Out
|
·Prepare
Development Environment
·Prepare
Skeleton Framework
|
OS
Branding Template Development
|
·Modify Pages
for Template support
·Database work
to support Client Branding in Templates
·Develop API to
support Templates
·Synchronized
Customer account data between Partner and DPI
|
Platform
Packaging & Deployment
|
·Preparation of
Server Farm for Project Delivery
·Deployment of
Project
·Q/A, Review of
Project and Modifications as necessary
|
Total
Cost: FEE WAIVED*
|
*
Depending on level of customization and potential e-commerce integration, to be
discussed further.
11
Exhibit
1: Approved Promotional Expenses
12
Exhibit
2: Merchandise Revenue Share
13
Exhibit
3: Additional Compensation
Options
– Online Solutions, LLC
Total Users
/ Websites Sold
|
Milestone
Vest/Option Shares
|
Cumulative
Option Shares
|
Cumulative
Ownership % of Company
|
10,000
|
202,500
|
202,500
|
0.26%
|
20,000
|
202,500
|
405,000
|
0.52%
|
30,000
|
202,500
|
607,500
|
0.78%
|
40,000
|
202,500
|
810,000
|
1.04%
|
50,000
|
202,500
|
1,012,500
|
1.30%
|
60,000
|
202,500
|
1,215,000
|
1.56%
|
70,000
|
202,500
|
1,417,500
|
1.82%
|
80,000
|
202,500
|
1,620,000
|
2.08%
|
90,000
|
202,500
|
1,822,500
|
2.34%
|
100,000
|
202,500
|
2,025,000
|
2.60%
|
Bonus
Options – For results greater than 100,000 websites
Cumulative
Ownership % of Company
|
|||
Total Users
/ Websites Sold
|
Milestone
Vest/ Options Shares
|
Cumulative
Options Shares
|
|
110,000
|
100,000
|
2,125,000
|
2.72%
|
120,000
|
100,000
|
2,225,000
|
2.85%
|
130,000
|
100,000
|
2,325,000
|
2.98%
|
140,000
|
100,000
|
2,425,000
|
3.11%
|
150,000
|
100,000
|
2,525,000
|
3.24%
|
160,000
|
100,000
|
2,625,000
|
3.37%
|
170,000
|
100,000
|
2,725,000
|
3.49%
|
180,000
|
100,000
|
2,825,000
|
3.62%
|
190,000
|
100,000
|
2,925,000
|
3.75%
|
200,000
|
100,000
|
3,025,000
|
3.88%
|
210,000
|
100,000
|
3,125,000
|
4.01%
|
220,000
|
100,000
|
3,225,000
|
4.13%
|
230,000
|
100,000
|
3,325,000
|
4.26%
|
240,000
|
100,000
|
3,425,000
|
4.39%
|
250,000
|
100,000
|
3,525,000
|
4.52%
|
14
260,000
|
100,000
|
3,625,000
|
4.65%
|
||
270,000
|
100,000
|
3,725,000
|
4.78%
|
||
280,000
|
100,000
|
3,825,000
|
4.90%
|
||
290,000
|
100,000
|
3,925,000
|
5.03%
|
||
300,000
|
100,000
|
4,025,000
|
5.16%
|
||
310,000
|
100,000
|
4,125,000
|
5.29%
|
||
320,000
|
100,000
|
4,225,000
|
5.42%
|
||
330,000
|
100,000
|
4,325,000
|
5.54%
|
||
340,000
|
100,000
|
4,425,000
|
5.67%
|
||
350,000
|
100,000
|
4,525,000
|
5.80%
|
||
360,000
|
100,000
|
4,625,000
|
5.93%
|
||
370,000
|
100,000
|
4,725,000
|
6.06%
|
||
380,000
|
100,000
|
4,825,000
|
6.19%
|
||
390,000
|
100,000
|
4,925,000
|
6.31%
|
||
400,000
|
100,000
|
5,025,000
|
6.44%
|
||
410,000
|
100,000
|
5,125,000
|
6.57%
|
||
420,000
|
100,000
|
5,225,000
|
6.70%
|
||
430,000
|
100,000
|
5,325,000
|
6.83%
|
||
440,000
|
100,000
|
5,425,000
|
6.96%
|
||
450,000
|
100,000
|
5,525,000
|
7.08%
|
||
460,000
|
100,000
|
5,625,000
|
7.21%
|
||
470,000
|
100,000
|
5,725,000
|
7.34%
|
||
480,000
|
100,000
|
5,825,000
|
7.47%
|
||
490,000
|
100,000
|
5,925,000
|
7.60%
|
||
500,000
|
100,000
|
6,025,000
|
7.72%
|
||
15
Notes
|
1.
|
Option
exercise price = $0.187 cents per share (closing price 5/28/08), at
execution of agreement.
|
|
2.
|
All
options shall be issued pursuant to the Company’s 2007 Incentive and
Non-Statutory Stock Option Plan.
|
|
3.
|
Upon
reaching each milestone, the options shall vest
immediately.
|
|
4.
|
Cumulative
period = length of initial term of business relationship agreement (5
years).
|
|
5.
|
Upon
exercise of any option(s), the underlying share(s) shall be unrestricted
and freely transferable pursuant to the Company’s filing of a Form S-8
with the SEC.
|
|
6.
|
The
Company will use best efforts to file such Form S-8 by November 1,
2008.
|
|
7.
|
The
number of shares of common stock covered by each outstanding Option, and
the price per share thereof set forth in each such Option, shall be
proportionately adjusted for any increase or decrease in the number of
issued shares of common stock of DPI resulting from a subdivision or
consolidation of shares or the payment of a stock dividend, or any other
increase or decrease in the number of such shares affected without receipt
of consideration by DPI. If Optionee's status as an employee,
director, or consultant shall terminate for any reason, or if the
underlying OS business relationship agreement is terminated, then the
Optionee shall have the right to exercise any vested
Options, in whole or in part, at any time within thirty (30) days
after such termination, or will be canceled. The Option may be
exercised only with respect to installments that the Optionee could have
exercised at the date of
termination.
|
|
8.
|
Some
of the options issuable under this Agreement shall be issued jointly in
the names of Online Solutions, LLC and certain employees of Kiddie Kandids
LLC, identified by OS. OS shall have the right to exercise any
and all options to the extent that an employee of Kiddie Kandids LLC fails
to do so. The options shall be in the form of a Nonstatutory
Stock Option Agreement mutually acceptable to OS and
DPI.
|
|
9.
|
.Options
vest at each “website sold” milestone indicated in the chart above.
Websites Sold is synonymous with Paid Activation defined in
this agreement.
|
16
Exhibit
4: Product Warranty
17