October 21,2004 Mr. David Fiore American Achievement Corporation 7211 Circle S Road Austin, TX 78745 Re: Employment Agreement Amendment Dear David:

Exhibit 10.19

AMERICAN ACHIEVEMENT CORPORATION LOGO)"/>

October 21,2004

Xx. Xxxxx Xxxxx
American Achievement Corporation
0000 Xxxxxx X Xxxx
Xxxxxx, XX 00000

     Re: Employment Agreement Amendment

Dear Xxxxx:

     Reference is made to your employment agreement with the Company, originally dated as of July 13, 1999, as amended and in effect on the date hereof (the “Agreement”). Please be advised that the period ending thirty days after the six month anniversary of a Change of Control referenced in Section 7.7(a) of the Agreement is hereby extended to expire on December 31, 2004. All other provisions of the Agreement will continue in effect pursuant to their terms. Terms used herein and not otherwise defined have the meanings set forth in the Agreement.

     If you are in agreement with the foregoing, please sign and return one copy of this Agreement, it being understood that all counterpart copies will constitute but one agreement with respect to the subject matter of this letter.

	Very truly yours, American Achievement Corporation
	By:
		Name:	Mac La Follette
		Title:	Managing Director

Accepted and agreed to as of the date hereof:

By:
		Xxxxx X. Xxxxx            10/22/04

0000 Xxxxxx X Xxxx
Xxxxxx, XX 00000 Phone: 000-000-0000