FIRST AMENDMENT TO EXECUTIVE AGREEMENT

Exhibit 10.17

FIRST AMENDMENT TO EXECUTIVE AGREEMENT

THIS FIRST AMENDMENT TO EXECUTIVE AGREEMENT is made and entered into as of the 21st day of February, 2007, between and among Xxxxxx’x Acquisition Corp., a Delaware corporation (the “Company”), Xxxxxx’x Supermarkets, Inc. (f/k/a/ “Xxxxxx’x, Inc.”), a Wisconsin corporation (“Xxxxxx’x”) and Xxxxxx X. Xxxxx (“Executive”).

The Company, Xxxxxx’x and Executive are parties to an “Executive Agreement” (the “Original Agreement”) dated as of June 6, 2002, pursuant to which, among other things, Executive has acquired certain shares of the capital stock of the Company and is employed by Xxxxxx’x. The parties wish to amend the Original Agreement to extend its term by one year.

NOW THEREFORE, the parties agree that Section 13(a) of the Original Agreement is hereby amended to change the word “fifth” as it appears in that section to “sixth.” In all other respects the Original Agreement shall remain in full force and effect in accordance with its original terms.

1N WITNESS WHEREOF, the parties have executed this First Amendment, as of the date first written above.

XXXXXX’X ACQUISITION CORP.			XXXXXX’X SUPERMARKETS, INC.
By:	/s/ Xxxx X. Xxxxxx		By:	/s/ Xxxxxx X. Xxxx
	Xxxx X. Xxxxxx, Vice President & Sec’y			Xxxxxx X. Xxxx, Group V. P. - Legal, Risk & Treasury
				EXECUTIVE:
				/s/ Xxxxxx X. Xxxxx
				Xxxxxx X. Xxxxx

By their signatures below, the undersigned “Investors” (as that term is defined in the Original Agreement), collectively holding a majority of the common and preferred stock of the Company, hereby consent to and approve the foregoing First Amendment to Executive Agreement.

XXXXXX XXXXX & PARTNERS III, L.P. XXXXXX XXXXX & PARTNERS DUTCH III-A, L.P.

By:	/s/ Avy X. Xxxxx		By:	/s/ Avy X. Xxxxx
	Avy X. Xxxxx, Manager			Avy X. Xxxxx, Manager

XXXXXX XXXXX & PARTNERS DUTCH III-B, L.P. XXXXXX XXXXX & PARTNERS III-C, L.P.

By:	/s/ Avy X. Xxxxx		By:	/s/ Avy X. Xxxxx
	Avy X. Xxxxx, Manager			Avy X. Xxxxx, Manager